Rituals and Routines
Reflecting Change, Redefining Meaning, Recasting Scope
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
décembre 2024, env. 146 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-88932-0
Taylor and Francis
978-1-032-88932-0
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
décembre 2024, env. 146 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-88932-0
Taylor and Francis
978-1-032-88932-0
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