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Grech D: Your Business Is Your Story

Your Business Is Your Story

The Growth Strategy Your Competitors Cannot Copy

Permission Not to Care What Others Think

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

For&nbsp;today’s&nbsp;aspiring&nbsp;leaders,&nbsp;lessons&nbsp;in&nbsp;leadership&nbsp;from legendary Black CEOs Beginning in&nbsp;the late 1990s, a handful of&nbsp;executives&nbsp;rose to become&nbsp;some of the first Black&nbsp;CEOs&nbsp;ever to lead&nbsp;Fortune&nbsp;500&nbsp;powerhouses:&nbsp;Ken Chenault at American Express,&nbsp;Dick Parsons at Time Warner,&nbsp;John Thompson at Symantec,&nbsp;Ursula Burns at Xerox, and&nbsp;Frank Raines at Fannie Mae. In&nbsp;Trailblazers,&nbsp;organizational advisor and&nbsp;journalist&nbsp;Roger O. Crockett&nbsp;recounts the&nbsp;inspiring stories of these titans&nbsp;and&nbsp;relates&nbsp;their hard-won lessons&nbsp;for&nbsp;achieving&nbsp;greatness&nbsp;amid the stunning lack of racial equity that still plagues us today.&nbsp;These trailblazers&nbsp;share&nbsp;an&nbsp;extra&nbsp;dose of&nbsp;resolve and grit, the key to their&nbsp;success despite the&nbsp;difficulties they tackled as Black leaders—what Crockett calls the “alpha-plus” mentality.&nbsp;Trailblazers&nbsp;also&nbsp;homes in&nbsp;on a specific quality that each&nbsp;wielded&nbsp;on their path to the top—from a&nbsp;belief in the power of&nbsp;authentic identity, to&nbsp;a commitment to compromise or&nbsp;a performance mindset—and offers readers&nbsp;guidance&nbsp;on how to&nbsp;cultivate these qualities&nbsp;in&nbsp;themselves. The&nbsp;members of this group&nbsp;have enlightening perspectives on what it takes&nbsp;for&nbsp;not just&nbsp;Black leaders&nbsp;but any leaders&nbsp;to&nbsp;make it&nbsp;today. Their&nbsp;voices&nbsp;are needed now more than ever.

Lessons in Leadership from Legendary Black Ceos

Trailblazers

A simple, practical approach to creating and delivering presentations-skills every business leader needs. Many people, even senior business leaders, don't know how to create persuasive and engaging presentations, even though it's critical for business success. Clinical professor of marketing Tim Calkins has been creating and delivering business presentations for more than thirty years, and in What's the Story? he gives you the insights, tools, and tips you need to enhance your presentation skills. Delivering an effective presentation is not just about showing up and stating all your facts. By the time your audience is in the room, you should be so well prepared that the most junior member of your team can give the presentation successfully. Calkins reveals the key steps to making an outstanding business presentation: Creating a briefFinding the storyCrafting effective slidesPre-selling the presentationSetting the stageDelivering with confidenceFollowing upFew things are as important as your ability to communicate information and make recommendations, and an outstanding business presentation is one of the best examples of this. If you have ever struggled with a presentation, What's the Story? is the reference you've been waiting for-the long-awaited guide many have urged Tim Calkins to write and your key to business success.

How to Create and Deliver Winning Business Presentations

What's the Story?

A Theory of Capitalist Individualism

Credit, Cops, and Cages

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

Leading experts on greenwashing offer a playbook for achieving competitive advantage by combatting misleading claims and building trust. Greenwashing has reached epidemic proportions, and consumer confidence in business sustainability commitments is falling. Those most affected by greenwashing are genuine green firms, and companies truly committed to sustainability goals can find it hard to communicate their commitments and distinguish themselves in this sea of greenwash. These companies need to confront their rivals head on to win the trust of stakeholders. From Greenwash to Green Trust offers a new paradigm for how to gain and maintain competitive advantage in a world of exaggerated green claims. &nbsp;&nbsp;Building on more than a decade of research on greenwashing, Tom Lyon and Wren Montgomery offer a three-step approach for companies determined to rise above their greenwashing competitors:&nbsp;&nbsp; <ul> 	<li> 		Understand why trust has been broken: First, learn how greenwashing works, and hurts, in today's world.&nbsp;&nbsp; 	</li> 	<li> 		Build trust: Then, look in the mirror, acknowledge your own shortcomings, and substantiate your company's commitment to sustainability goals. 	</li> 	<li> 		Leverage trust: Finally, create powerful relationships to outcompete greenwashers and turn integrity into lasting advantage. 	</li> </ul> In the end, the message of From Greenwash to Green Trust is a positive one. While there are plenty of businesses doing the "right" thing on sustainability, with this novel strategic approach to beating greenwashing, businesses can center transparency and trust—to restore consumer confidence and support rapid growth.

How Honest Firms Win in a World of Spin

From Greenwash to Green Trust

Managing and Leading for Social Justice

Anti-Racist Knowledge-Making

Decolonizing Critical Management Studies

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

The eight postures that make management conversations work (and how to choose the right one every time)

The Deliberate Manager

Your Business Is Your Story

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