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Regulating AI in the Workplace

A Global Perspective on Legal Frameworks and Jurisdictional Challenges

Nomos/Hart

A Handbook

EU Data Law

Routledge Advances in Management and Business Studies

Sustainability has become a key priority for organisations across business markets and networks, yet understanding how it is enacted within and across business relationships remains an important challenge. At the heart of these relationships are humans: people who interpret sustainability, make decisions, negotiate priorities, develop relationships, and translate sustainability ambitions into practice. This book explores the human side of sustainability in business-to-business (B2B) marketing, foregrounding the role of human actors in relationships, organisations, networks, and wider systems.Across five parts, the book brings together conceptual perspectives and empirical studies examining how managers, employees, and other actors understand and enact sustainability in diverse B2B contexts. The chapters address topics including sensemaking, sustainable business relationships, circularity transitions, competence development, employee behaviour, humanistic management, governance, social sustainability, and sustainable procurement. Together, the contributions reveal sustainability as a multilevel and relational process shaped by the interplay between human agency, organisational practices, business relationships, and broader network and institutional contexts.The book will be of interest to researchers, academics, and students in B2B marketing, business relationships and networks, and sustainability, as well as managers and practitioners seeking to understand how sustainability is interpreted, negotiated, and implemented in practice.

The Human Side of Business Relationships

B2B Marketing and Sustainability

Corporate Governance in the Age of Artificial Intelligence

In a world reshaped by AI and fast-moving disruption, corporate venture capital (CVC) is no longer a niche strategy, but a core innovation tool.Here is the practical and accessible guide to building high-performing CVC programs that help companies unlock growth, form deeper partnerships with startups, and stay relevant in rapidly evolving markets. Drawing on the author's experience launching and leading KPMG Ventures, alongside best practices from leading experts, the book combines hard-won lessons, foundational concepts, and actionable guidance in a clear and engaging format. Readers will gain a practical understanding of how to build, scale, and operate a CVC program that delivers real strategic and financial results. The book also delivers a front-row look into how emerging technologies, especially AI, are transforming the role of corporate venturing and why there is an urgency for companies to adapt. Uniquely, it balances strategy and reality, not only explaining why CVC programs matter but how to make them work under real-world constraints, inside legacy organizations, and under pressure to deliver measurable results. It's designed to help the reader build something that lasts.Whether you're a corporate strategist, innovation leader, venture team member, student, or executive sponsor, this book offers a field-tested venture capital playbook to help your organization stay relevant and move faster in a rapidly changing market.

Building Corporate Venture Programs that Drive Market Leadership

The Innovation Capital Playbook

Banking, Money and International Finance

The emergence of financial technologies has unlocked a myriad of possibilities for reshaping governance systems, from the grassroots level of micro-governance to the broader scope of national and transnational governance. This book thoroughly examines the significant impact of cutting-edge financial technology on enhancing worldwide access to financial services. In an era marked by persistent governance challenges, it highlights the transformative potential of AI-driven solutions in fostering more equitable economic participation. Overcoming traditional banking barriers to serve underserved and unbanked communities, the book investigates the fourth wave of fintech innovation depicted by AI, blockchain technologies and decentralized systems. The book begins by presenting the fundamentals of digital innovation, particularly emphasising the transformative role of AI-powered financial tools in improving banking experiences for various global communities. It emphasizes the role of digital payment platforms in bridging the gap between urban and rural populations, as well as the way blockchain technology and smart contracts are setting new benchmarks for transaction security and transparency. Its primary focus is on the strategies for overcoming financial exclusion. Cybersecurity compliance, ethical AI, data governance, and regulatory coordination are considered essential for creating trustworthy digital financial systems. Additionally, it thoroughly examines the alternative credit scoring methods that use non-traditional data to transform lending and presents the opportunities and challenges that will shape the future of finance, with a particular emphasis on central bank digital currencies (CBDCs), sustainable blockchain solutions, and artificial intelligence collaborations. For scholars, researchers and policymakers working to create a more accessible and sustainable financial future, the book offers a thorough overview of the state of inclusive fintech today and a predictive outlook on how technology can promote global economic equity.

Financial Innovation for Inclusive and Equitable Digital Economies

The Colleagues Who Ruin Our Workday and How to Beat Them

Office Villains

Across clinics, classrooms, city halls, and financial systems, women continue doing the uncredited work of governing AI: deciding when systems can be trusted, paused, refused, and repaired. Governing the Default names this work as relational governance, demonstrating how leaders can turn critique of AI's extractive norms into operational practice. Bringing together industry and academic contributors, the volume reframes organizational care as governance designed into decision rights, feedback loops, oversight, and repair. Its copy-ready practices help leaders, educators, and policymakers replace opaque defaults with consent-first, benefit-sharing, repair-ready systems.

Governing the Default

Gender, Power, and Emerging Technology

From artificial intelligence to identity theft and increasing concerns about privacy and sustainability, consumer issues are an integral part of daily life. This updated fifth edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today's global economy.This definitive textbook introduces students to these potential issues and covers key topics, including consumer behavior, the history of the consumer movement, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include:¿ new case studies and projects to encourage students to develop their critical thinking skills through analyzing global consumer issues ¿ coverage of the influence of AI, FinTech and digital platforms on everyday decision-making ¿ expanded discussion of cybersecurity, data privacy and ethical consumerism ¿ revised consumer alerts: practical advice and guidance to help students make smart consumer decisions ¿ PowerPoint slides and a test bank of questions for each chapter.This textbook is suitable for students studying consumer sciences to understand what works, what doesn't and how consumers are changing.

Issues and Behaviors

Consumer Economics

Connect creator-driven influence with commerce media for full-funnel customer activation In Creator Marketing &amp; Commerce Media: How Creators Can Build Brands and Drive Sales, Frank Dudley, a faculty member at Northwestern University and the University of Pennsylvania and the first Director of the IAB, connects two disciplines that have traditionally operated in silos. With the creator economy projected to approach $500 billion and US commerce media and spend expected to reach $118 billion by 2030, this book shows how content, influence and commerce converge to guide customers from awareness to advocacy.&nbsp; The book introduces four original frameworks. The Customer Choice Journey maps the eight decision stages customers actually move through, and the Six Loops show how leading brands run that journey as a continuous system. The Brand-Creator-Retailer Triangle aligns the three partners who shape every purchase, and The Edge identifies the six creator behaviors that decide whether a campaign delivers. Real-world examples include MrBeast's expansion from YouTube into Feastables, Fenty Beauty and CeraVe building trust through creator partnerships, and Walmart Connect's integration of first-party data with off-site campaigns to drive measurable results.&nbsp; Readers will also discover: <ul> <li>Ready-to-use tools, including creator brief and commerce media activation brief templates, the Hook to Proof to CTA mesasging framework, and an ambassador performance scorecard.&nbsp; </li> <li>How retail media networks, TikTok Shop, connected TV, and digital out-of-home advertising amplify creator influence where purchase decisions happen</li> <li>How AI is reshaping creator discovery, content, targeting, and budget planning&nbsp;</li> <li>Methods to measure and defend creator marketing ROI with multi-touch attribution and marketing mix modeling&nbsp;</li> <li>Compliance guidance for the US, EU, China, India, Singapore, and Brazil&nbsp;</li> <li>Case studies from four continents, including Vessi, Perfect Dairy, Duolingo, Gymshark, and Salesforce, spanning both B2C and B2B.&nbsp;</li> </ul> Written for marketers, brand strategists, agency professionals, and advanced undergraduate, graduate, and executive students in marketing and media programs, this book delivers the frameworks and tools that connect creator marketing and commerce media to real business results.&nbsp;

How Creators Can Build Brands and Drive Sales

Creator Marketing & Commerce Media

The Shingo Model Series

Designing Systems That Shape Workplace Culture and Performance

Build Excellence

Turn learning into a strategic driver of performance by creating real demand across your workforce. Driving Demand for Learning by Ashley Hinchcliffe is a practical guide for mid-to-senior L&amp;D professionals, learning leaders and talent development managers who need to close the gap between learning investment and business performance. Focusing on demand generation, it explains how to position, promote and optimize learning so it competes effectively for employee attention. Using behavioral science, campaign thinking and real-world examples from organizations including Expedia, TikTok, Google, HSBC, BT and Sainsbury's, this book provides a clear framework to align learning with measurable business outcomes. You will learn how to: - Build demand for learning across your workforce - Compete for attention in busy, distracted environments - Apply behavioral science to influence engagement - Align learning metrics with productivity and revenue - Continuously optimize learning using data insights Driving Demand for Learning equips you with the skills to reposition L&amp;D as a strategic driver of performance, ensuring learning delivers measurable business value. Themes include: learning engagement, demand generation, L&amp;D strategy, behavioral science, workforce development, learning analytics

How to Galvanise Your Workforce

Employee Engagement Strategies for L&D

This book provides a concise and interdisciplinary introduction to sustainable development, examining its historical evolution, legal foundations, and contemporary governance challenges. It traces the emergence of sustainability from early ecological warnings to its institutionalization through international frameworks, demonstrating how sustainable development has become a central organizing principle of global policy.Organized around seven thematic chapters, the book covers the conceptual and legal foundations of sustainability, its core governance principles, socio-technical transition pathways, property and commons theory, global sustainability finance, and the implications of digitalization and artificial intelligence for development. Each chapter integrates legal analysis, governance theory, and, in some cases, real-world case studies to show how sustainability principles move from rhetoric to enforceable norms. Key features include accessible chapter abstracts, a comprehensive list of abbreviations, and a structured list of figures supporting visual learning. The book approaches sustainable development not as a technical toolkit but as a political and institutional challenge requiring systemic reform.The volume is intended for undergraduate and postgraduate students in environmental studies, law, governance, economics, and public policy, as well as researchers, practitioners, and policymakers engaged with sustainability transitions, international environmental law, and development governance.

Governance, Law, and Global Transitions

A Concise Introduction to Sustainable Development

Regulating AI in the Workplace

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