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Regulating AI in the Workplace

A Global Perspective on Legal Frameworks and Jurisdictional Challenges

Simplifying Plan Design to Improve Participant Outcomes

The Definitive Guide to 401(k) and 403(b) Plan Administration

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

What nobody tells you about power, money, and winning in business There is a moment most executives recognize but rarely talk about. You're sitting in a meeting where the language is polite, the slide deck is professional, and everyone in the room knows someone is about to get destroyed. The budget. The team. The product. The career. They call it a strategic review. What it actually is? A knife fight with better lighting. Business isn't fair. Meritocracy is largely a fiction. The people who talk like sages are usually improvising behind the scenes, and the gap between the official version of how companies work and what actually happens inside them is exactly where careers are built-or quietly ended. The Trick Is Not Minding That It Hurts is the book that lives in that gap. It is a blunt, unsentimental field guide to how the system actually works and how to survive it without losing your sanity. After two decades inside the world's most competitive environments-including senior leadership roles at Facebook, Alibaba, and Expedia, followed by years in the private equity trenches-Lee McCabe has seen how power is built, how decisions are really made, and why the "official story" is often the most dangerous one to believe. If you are ready to stop being naive and start navigating the real world of business, this is your guide.

What Nobody Tells You About Power, Money, and Winning in Business

The Trick Is Not Minding That It Hurts

Hart Studies in Commercial and Financial Law

This book provides a commentary on the Markets in Crypto-Assets Regulation (MiCAR), a game-changing EU regulation for crypto-assets and crypto-asset services. Directly applicable in all EU Member States, MiCAR serves as a benchmark for future regulation in other jurisdictions, influencing rulemaking and crypto industry around the world. In this book, leading experts in the fields of financial law, regulation and technology examine the goals, rules and operation of MiCAR. The book explores its provisions in the broader context of current market practices, technological developments, existing financial law instruments (eg MiFID II, Prospectus Regulation, Crowdfunding Regulation and Market Abuse Regulation), court cases (eg the bankruptcies of FTX and Celsius), regulatory initiatives in the USA and the UK, as well as soft law instruments. The book is designed for anyone dealing with crypto-assets or considering entering the crypto space. This includes representatives from legal and business communities, both incumbent (banks, investment firms, investment funds) and new market players (crypto exchanges, wallet service providers, issuers of stablecoins), supervisory authorities, students and academics. The reader will gain a deep understanding of the scope and structure of MiCAR, key terms used in it, its rationale, and the main rules for issuers of crypto-assets, crypto-asset service providers and crypto-asset services.

Law and Technology

Markets in Crypto-Assets Regulation

Future of the Corporate Form

Corporations, Technology, and the Law

Build an organic social media strategy that drives measurable engagement, strengthens brand trust and delivers long-term business value. Organic Social Media is a strategic playbook for marketing managers, social media leads, and digital professionals responsible for turning content into consistent performance. As platforms evolve, algorithms shift and AI reshapes how content is created and distributed; organizations must move beyond reactive posting toward structured, insight-led strategy. This book shows you how to align audience understanding, platform selection and content planning with clear commercial outcomes. Written by Jenni Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT), this fully updated second edition reflects the realities of managing social media at scale. Drawing on enterprise-level experience, it combines proven frameworks with real-world examples to help you integrate influencer marketing across the full strategy lifecycle and apply generative AI responsibly, transparently and effectively. You'll learn how to: - Build audience-first strategies that drive engagement and community growth - Ask the right questions to shape insight-led social media planning - Develop scalable content plans aligned to brand and business goals - Create and manage strategic content calendars with clear performance metrics - Integrate influencer marketing and AI into cohesive social media strategies With a clear focus on execution, alignment and ROI, Organic Social Media equips you to strengthen brand voice, improve internal workflows and deliver consistent, measurable results in a fast-changing digital landscape. Themes include: social media strategy, community building, content planning, influencer marketing, generative AI, social media analytics

How to Build Flourishing Online Communities

Organic Social Media

Cybersecurity has become a contractual issue, yet many legal professionals are expected to deal with it without a technical background. Cybersecurity Contracts Essentials provides the essential knowledge needed to understand the foundations of the field, interpret technical issues and assess their legal and commercial consequences. Covering software security, identity management, communications, security testing and managed security services, it explains how cybersecurity obligations, risks and responsibilities are translated into contracts. Written for lawyers and other legal professionals, the book offers a practical basis from which readers can develop their own informed understanding of cybersecurity and work more confidently with technical specialists, suppliers and clients. This title is included in Bloomsbury Professional's Cyber Law online service.

Cybersecurity Contracts Essentials

Hart Studies in Comparative Public Law

Theory, Practice and Problems

Automation in Governance

Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global audiences. In The Future Possible, Christian shares the latest groundbreaking innovation at the intersection of marketing and technology so that businesses of all types can learn what is needed to succeed over the coming decades.The key themes include: <ul><li>Trust as the primary currency (earned, measured, defended).</li><li>Moments as the flywheel that turns attention into adoption.</li><li>Networks as the distribution logic for ideas, products, and reputation.</li></ul>This is the playbook to building trust-first brands that travel across markets and media. Chapters include executive frameworks that leaders can apply immediately, and a clear way to lead through AI acceleration, cultural volatility, and the post-attention economy without whiplash.

The platform-backed blueprint for building the next generation of market-leading brands.

Leadership, Human Connection, and Creating What Comes Next

The Future Possible

Studies in International Trade and Investment Law

This open access book examines the evolving role of international economic law in addressing two interrelated challenges of the 21st century: enabling digital development and bridging the digital divide. The rapid digitalisation of the economy has generated significant challenges, including a deepening global digital and data divide and a persistent lack of inclusive digital development. Confronting these challenges head on, this pioneering book brings together experts across different legal subfields, geographies, and disciplines to examine the role and relevance of international economic law in bridging the global digital divide and enabling digital development, particularly from the perspective of the Global South. The contributions are anchored in a distinctive analytical framework that traces future directions through which international economic law interacts with digital development, demonstrating how it may function as a constraint, fade into irrelevance, or eventually act as an enabler. The chapters focus on a broad range of areas, including international trade, investment, tax, development, competition, finance and related regulatory and policy domains; they consider multilateral, regional, and plurilateral frameworks; and draw on a plurality of perspectives from Africa, Asia, the Middle East, and Latin America. The authors employ a wide range of methodological approaches to address issues such as digital sovereignty and digital industrial policy, cross-border data flows and digital global value chains, competition in data markets, AI governance, financial inclusion, and the sustainability-digitalisation nexus. This book speaks to scholars, policymakers, and practitioners in international economic law, development studies, and technology law who seek theoretical and pragmatic pathways for reorienting international economic law as a tool for equitable, sustainable, and meaningful digital development. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com.

Towards Digital Development

Reorienting International Economic Law for the Digital Economy

Lead a business that runs without you and outlasts you. Dan Martell's Buy Back Your Time gave entrepreneurs the blueprint to get unstuck and reclaim their freedom. Now he's back with the lesson that separates founders who scale from founders who stall: learning to let go - and why doing it right changes everything. Let Go to Grow is the book every ambitious leader needs but won't see coming. The entrepreneurs who build great companies without burning out don't win because the market cooperates or their strategy is perfect. They win because they stop white-knuckling their business. Most founders respond to pressure the only way they know how: push harder, do more. Martell shows you why that kills your potential and why real leverage starts the moment you decide to change yourself before you change the business. His three levels of letting go rewire how you lead yourself, your team, and your company so it scales without you carrying it. In this book, you'll discover how to become a "full-spectrum leader," someone who leads with calm authority, holds high standards, and builds systems that grow beyond them. You'll learn: <ul><li>The mindset shift that turns your team into "owners" who chase outcomes and not paychecks.</li><li>How to extend trust at scale and watch your people rise to meet it.</li><li>How to embed culture so deep your team carries it forward without you in the room, and a full toolkit of frameworks to drive excellence at every level.</li></ul> You cannot grow a company you refuse to release. And you cannot release it until you grow. Dan Martell shows you how to do both at once. Let go without losing control, build a company where people think like owners, and lead a movement that scales with or without you in the driver's seat. Let Go to Grow is the next evolution. It starts with you.

How Great Leaders Win by Doing Less and Trusting More

Let Go to Grow

Build a Flourishing Workplace Culture Where Everyone ThrivesWhat makes for a flourishing workplace?Many organizations find themselves spinning their wheels in work cultures filled with toxicity, dysfunction, conflict, and fear. Unengaged employees drag down productivity, and ineffective management undermines morale. How can we create workplaces where people don't just struggle to get through the day but instead thrive and love what they do and where they work?Road to Flourishing by Best Christian Workplaces Institute cofounder and CEO Al Lopus is a research-backed guide to building a healthy workplace culture where employees are engaged and people at every level can flourish. Lopus has studied hundreds of organizations to discover eight key drivers in companies with a healthy culture and engaged employees.He gathers best practices from across a range of companies and ministries to demonstrate how people at all levels can work together to accomplish work that matters. Principles and real-life examples provide concrete ways that organizations can flourish by building fantastic teams, cultivating life-giving work, attracting and retaining outstanding talent, and much more.What you will find in Road to Flourishing: <ul><li>Decades of research brought to life with real stories and case studies</li><li>How to foster a healthy workplace culture that honors God and helps both people and the organization thrive</li><li>Insight for leading an organization through change</li><li>Wisdom for choosing the kind of workplace you want to work in</li></ul>This book is for leaders, managers, and teams who believe that caring for people and accomplishing the mission belong together. With compelling case studies, behind-the-curtain revelations, and enlightening personal anecdotes, Road to Flourishing will motivate leaders, managers, and their teams to reimagine, reassess, and renew their commitment to building healthy work cultures where everyone can flourish.

Eight Keys to Boost Employee Engagement and Well-Being

Road to Flourishing

Regulating AI in the Workplace

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