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Rituals and Routines
Rituals and Routines
Reflecting Change, Redefining Meaning, Recasting Scope
Inhalt
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Bibliografische Angaben
Dezember 2024, 146 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-032-88932-0
Inhaltsverzeichnis
Schlagworte
Inhalt
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Bibliografische Angaben
Dezember 2024, 146 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-032-88932-0