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Rituals and Routines
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Rituals and Routines

Reflecting Change, Redefining Meaning, Recasting Scope
Herausgegeben von:
Tinson Julie|Nuttall, Pete
Buch (gebunden)ca. 236.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Dezember 2024, ca. 146 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-032-88932-0

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