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Influencer Marketing
Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
Inhalt
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact.
The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Bibliografische Angaben
Dezember 2024, 256 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-032-90718-5
Inhaltsverzeichnis
Schlagworte
Inhalt
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact.
The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Bibliografische Angaben
Dezember 2024, 256 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-032-90718-5