Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
décembre 2024, env. 256 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-90718-5
Taylor and Francis
978-1-032-90718-5
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
décembre 2024, env. 256 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-90718-5
Taylor and Francis
978-1-032-90718-5
Autres titres de la collection: Key Issues in Marketing Management
Afficher toutPerspectives on Drinking, Manufacture and Drinking Spaces and Places
Taylor and Francis, 2026
978-1-041-28367-6
env. 249.00 CHF
paraît en avril
Conceptualising the Consumer
Thinking Beyond the Extended and Distributed ‘Self’
Taylor and Francis, 2026
978-1-041-27537-4
env. 249.00 CHF
livrable dans env. 10-20 jours
All Change! Marketing and Consuming the Menopause Transition
Taylor and Francis, 2025
978-1-041-11178-8
env. 250.00 CHF
livrable dans env. 10-20 jours
Towards Transformative Education in Marketing
Challenging Rhetoric and Embracing Change
Taylor and Francis, 2025
978-1-032-90897-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Rituals and Routines
Reflecting Change, Redefining Meaning, Recasting Scope
Taylor and Francis, 2024
978-1-032-88932-0
env. 236.00 CHF
livrable dans env. 10-20 jours
The Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Taylor and Francis, 2024
978-1-03-230883-8
env. 70.00 CHF
livrable dans env. 10-20 jours
Transhumanisms and Biotechnologies in Consumer Society
Taylor and Francis, 2024
978-1-03-228175-9
env. 70.00 CHF
livrable dans env. 10-20 jours
Transhumanisms and Biotechnologies in Consumer Society
Taylor and Francis, 2022
978-1-03-228173-5
env. 226.00 CHF
livrable dans env. 10-20 jours
The Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Taylor and Francis, 2022
978-1-03-230882-1
env. 226.00 CHF
livrable dans env. 10-20 jours
Celebrity, Convergence and Transformation
Taylor and Francis, 2019
978-0-367-23086-9
env. 80.00 CHF
livrable dans env. 10-20 jours
Consumer Vulnerability
Taylor and Francis, 2017
978-1-138-50116-4
env. 250.00 CHF
livrable dans env. 10-20 jours
Celebrity, Convergence and Transformation
Taylor and Francis, 2017
978-1-138-73253-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
América Latina
Despertar de un continente
Random House N.Y., 2026
978-1-64421-170-0
32.50 CHF
disponible de suite
Secret Sauce
How to Pack Your Messages with Persuasive Punch
Harper Collins (US), 2026
978-1-4002-4639-7
env. 25.90 CHF
livrable dans env. 20-45 jours
Ordinary Days and Tender Places
How We Talk (and Don't Talk) About Adoption in America
Random House N.Y., 2026
978-0-8070-2510-9
env. 33.90 CHF
paraît en novembre
Possessions
How We Think about Our Stuff, and Ourselves, as We Own Less and Use More
Ingram Publishers Services, 2027
979-8-89279-209-7
env. 43.50 CHF
paraît en janvier
AI Marketing Essentials
Concepts and Practice for the Digital Age
Taylor and Francis, 2026
978-1-032-81231-1
env. 69.00 CHF
paraît en mai
International Marketing
Utilize a Digital Approach in International Marketing Strategies
Kogan Page, 2027
978-1-3986-2627-0
env. 125.00 CHF
paraît en janvier
Artificial Intelligence in Marketing
Theory, Ethical Practice and Strategy
Kogan Page, 2027
978-1-3986-2855-7
env. 75.00 CHF
paraît en janvier
Forest as Commemoration in Jewish-Israeli Memory Culture
A Study in Environmental Memory
Taylor and Francis, 2026
978-1-032-98974-7
env. 249.00 CHF
paraît en mars
Private Power and Democracy's Decline
How to Make Capitalism Support Democracy
University Presses, 2026
978-0-262-05352-5
env. 55.90 CHF
paraît en mai
From Greenwash to Green Trust
How Honest Firms Win in a World of Spin
Stanford University Press, 2027
978-1-5036-4557-8
env. 41.90 CHF
paraît en janvier
The Power of Marxist Thought
Volume 1
Brill, 2026
978-90-04-74600-8
env. 196.00 CHF
délai de livraison indéterminé
The Business of Pitching
The Public Relations Perspective
Taylor and Francis, 2026
978-1-138-47857-2
env. 179.00 CHF
paraît en mars