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Influencer Marketing
Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
Contenu
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact.
The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Informations bibliographiques
décembre 2024, 256 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-90718-5
Sommaire
Mots-clés
Contenu
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact.
The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Informations bibliographiques
décembre 2024, 256 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-90718-5