Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
décembre 2024, env. 256 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-90718-5
Taylor and Francis
978-1-032-90718-5
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
décembre 2024, env. 256 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-90718-5
Taylor and Francis
978-1-032-90718-5
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