Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
décembre 2024, env. 256 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-90718-5
Taylor and Francis
978-1-032-90718-5
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
décembre 2024, env. 256 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-90718-5
Taylor and Francis
978-1-032-90718-5
Autres titres de la collection: Key Issues in Marketing Management
Afficher toutInfluencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
Taylor and Francis, 2026
978-1-032-90720-8
env. 79.00 CHF
paraît en juillet
Marketing Insights from Popular Culture
Taylor and Francis, 2026
978-1-041-29947-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Disruptions and Consumer Resilience
Taylor and Francis, 2026
978-1-041-28404-8
env. 250.00 CHF
livrable dans env. 10-20 jours
Perspectives on Drinking, Manufacture and Drinking Spaces and Places
Taylor and Francis, 2026
978-1-041-28367-6
env. 250.00 CHF
livrable dans env. 10-20 jours
Conceptualising the Consumer
Thinking Beyond the Extended and Distributed ‘Self’
Taylor and Francis, 2026
978-1-041-27537-4
env. 250.00 CHF
livrable dans env. 10-20 jours
Rituals and Routines
Reflecting Change, Redefining Meaning, Recasting Scope
Taylor and Francis, 2024
978-1-032-88932-0
env. 270.00 CHF
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The Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Taylor and Francis, 2024
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Transhumanisms and Biotechnologies in Consumer Society
Taylor and Francis, 2024
978-1-03-228175-9
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Transhumanisms and Biotechnologies in Consumer Society
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978-1-03-228173-5
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The Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Taylor and Francis, 2022
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Celebrity, Convergence and Transformation
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Multicultural Perspectives in Customer Behaviour
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