The Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
mai 2024, env. 206 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-03-230883-8
Taylor and Francis
978-1-03-230883-8
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
mai 2024, env. 206 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-03-230883-8
Taylor and Francis
978-1-03-230883-8
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