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The Role of Smart Technologies in Decision Making
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The Role of Smart Technologies in Decision Making

Developing, Supporting and Training Smart Consumers
Livre (broché)env. 70.00 CHF
livrable dans env. 10-20 jours

This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

mai 2024, env. 206 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-03-230883-8

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