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This book offers new, critical perspectives on the impact of "life-enhancing" technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.
mai 2024, env. 212 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-03-228175-9
Taylor and Francis
978-1-03-228175-9
This book offers new, critical perspectives on the impact of "life-enhancing" technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.
mai 2024, env. 212 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-03-228175-9
Taylor and Francis
978-1-03-228175-9
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