Towards Transformative Education in Marketing
Challenging Rhetoric and Embracing Change
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Juni 2025, ca. 172 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-032-90897-7
Taylor and Francis
978-1-032-90897-7
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Juni 2025, ca. 172 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-032-90897-7
Taylor and Francis
978-1-032-90897-7
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