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Towards Transformative Education in Marketing
Towards Transformative Education in Marketing
Challenging Rhetoric and Embracing Change
Inhalt
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Bibliografische Angaben
Juni 2025, ca. 165 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-032-90897-7
Inhaltsverzeichnis
Schlagworte
Inhalt
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Bibliografische Angaben
Juni 2025, ca. 165 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-032-90897-7