Transhumanisms and Biotechnologies in Consumer Society
This book offers new, critical perspectives on the impact of "life-enhancing" technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.
November 2022, ca. 212 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-03-228173-5
Taylor and Francis
978-1-03-228173-5
This book offers new, critical perspectives on the impact of "life-enhancing" technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.
November 2022, ca. 212 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-03-228173-5
Taylor and Francis
978-1-03-228173-5
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