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Decolonizing Marketing Theory and Practice
Beyond Inclusivity and Sustainability Debates
Herausgegeben von:Gilani, Hasan
Inhalt
This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective.
Bibliografische Angaben
November 2024, 244 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-69806-9
Inhaltsverzeichnis
Schlagworte
Inhalt
This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective.
Bibliografische Angaben
November 2024, 244 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-69806-9