Kennen Sie schon unseren Geschäftskundenservice? Wir beraten Sie gerne.
Fokusthemen
Publikationen
Services
Dienstleistungen für
Corporate Books
Publishing Lösungen
Aktuelles
Autorinnen/Autoren
Verlag
Shop
Schweizer Recht
Ausländisches Recht
Über unseren Shop
On the Marketisation and Marketing of Higher Education
On the Marketisation and Marketing of Higher Education
Inhalt
This research based book on higher education marketing aims to examine more sophisticated ways of thinking about, and methods for, marketing higher education. This book was originally published as a special issue of the Journal of Marketing Management.
Bibliografische Angaben
November 2013, 240 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-0-415-72563-7
Inhaltsverzeichnis
Schlagworte
Inhalt
This research based book on higher education marketing aims to examine more sophisticated ways of thinking about, and methods for, marketing higher education. This book was originally published as a special issue of the Journal of Marketing Management.
Bibliografische Angaben
November 2013, 240 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-0-415-72563-7