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Consumer Vulnerability
Consumer Vulnerability
Inhalt
This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Management.
Bibliografische Angaben
November 2017, 190 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-138-50116-4
Inhaltsverzeichnis
Schlagworte
Inhalt
This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Management.
Bibliografische Angaben
November 2017, 190 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-138-50116-4