Consumer Vulnerability
This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Management.
November 2017, ca. 190 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-138-50116-4
Taylor and Francis
978-1-138-50116-4
This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Management.
November 2017, ca. 190 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-138-50116-4
Taylor and Francis
978-1-138-50116-4
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