Consumer Vulnerability
This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Management.
November 2017, ca. 190 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-138-50116-4
Taylor and Francis
978-1-138-50116-4
This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Management.
November 2017, ca. 190 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-138-50116-4
Taylor and Francis
978-1-138-50116-4
Weitere Titel der Reihe: Key Issues in Marketing Management
Alle anzeigenInfluencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
Taylor and Francis, 2026
978-1-032-90720-8
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Rituals and Routines
Reflecting Change, Redefining Meaning, Recasting Scope
Taylor and Francis, 2026
978-1-032-88954-2
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Disabling Marketplace
Taylor and Francis, 2026
978-1-041-28486-4
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing Insights from Popular Culture
Taylor and Francis, 2026
978-1-041-29947-9
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Disruptions and Consumer Resilience
Taylor and Francis, 2026
978-1-041-28404-8
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Perspectives on Drinking, Manufacture and Drinking Spaces and Places
Taylor and Francis, 2026
978-1-041-28367-6
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Conceptualising the Consumer
Thinking Beyond the Extended and Distributed ‘Self’
Taylor and Francis, 2026
978-1-041-27537-4
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
Taylor and Francis, 2024
978-1-032-90718-5
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Taylor and Francis, 2022
978-1-03-230882-1
ca. 236.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Celebrity, Convergence and Transformation
Taylor and Francis, 2019
978-0-367-23086-9
ca. 86.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Celebrity, Convergence and Transformation
Taylor and Francis, 2017
978-1-138-73253-7
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing Performativity
Theories, practices and devices
Taylor and Francis, 2017
978-1-138-23726-1
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Weitere Titel zum Thema
How To Disagree Better
'The book we all need' ARTHUR C. BROOKS
2027
978-1-3987-2506-5
ca. 22.90 CHF
erscheint im März
The Price of Sustainability
Rethinking Pricing for a Viable Economy
Bloomsbury, 2027
978-1-350-60879-5
ca. 51.50 CHF
erscheint im Januar
Flourish
The Transformative Power of Creating Community
Random House UK, 2027
978-1-80494-919-1
ca. 21.50 CHF
erscheint im Februar
Fintech-Lexikon
Begriffe für die digitalisierte Finanzwelt
Betriebswirtschaftlicher Verlag Gabler, 2027
978-3-658-40980-7
ca. 72.00 CHF
lieferbar in ca. 20-45 Arbeitstagen
Choose Your Captivity
How Corporations Built Our Choices and Sold Our Freedom
Random House N.Y., 2027
978-0-593-59392-9
ca. 36.50 CHF
erscheint im Februar
The Franchise Unicorn
How brands can be built to scale, dominate and attract capital
Little, Brown and Company, 2027
978-1-918215-50-2
ca. 35.50 CHF
erscheint im Januar
Passionately Transforming Management with Menopause
Bloomsbury, 2027
978-1-350-60133-8
ca. 85.00 CHF
erscheint im Mai
Vows to Ourselves
How Women Reclaim Agency and Why It Matters for All of Us
Harper Collins (US), 2027
978-0-06-345415-6
ca. 43.50 CHF
erscheint im März
Conflict Without Casualties, Third Edition
A Playbook for Drama-Proof Leadership
Random House N.Y., 2027
979-8-89057-279-0
ca. 32.50 CHF
erscheint im April
Girl, Start That Business!
The Foolproof Plan to Turn Your Idea into Income and Change Your Life
Random House N.Y., 2027
979-8-217-41174-0
ca. 41.50 CHF
erscheint im Januar