The Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
Oktober 2022, ca. 206 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-03-230882-1
Taylor and Francis
978-1-03-230882-1
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
Oktober 2022, ca. 206 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-1-03-230882-1
Taylor and Francis
978-1-03-230882-1
Weitere Titel der Reihe: Key Issues in Marketing Management
Alle anzeigenInfluencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
Taylor and Francis, 2026
978-1-032-90720-8
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Rituals and Routines
Reflecting Change, Redefining Meaning, Recasting Scope
Taylor and Francis, 2026
978-1-032-88954-2
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Disabling Marketplace
Taylor and Francis, 2026
978-1-041-28486-4
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing Insights from Popular Culture
Taylor and Francis, 2026
978-1-041-29947-9
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Disruptions and Consumer Resilience
Taylor and Francis, 2026
978-1-041-28404-8
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Perspectives on Drinking, Manufacture and Drinking Spaces and Places
Taylor and Francis, 2026
978-1-041-28367-6
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Conceptualising the Consumer
Thinking Beyond the Extended and Distributed ‘Self’
Taylor and Francis, 2026
978-1-041-27537-4
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
Taylor and Francis, 2024
978-1-032-90718-5
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Celebrity, Convergence and Transformation
Taylor and Francis, 2019
978-0-367-23086-9
ca. 86.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Consumer Vulnerability
Taylor and Francis, 2017
978-1-138-50116-4
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Celebrity, Convergence and Transformation
Taylor and Francis, 2017
978-1-138-73253-7
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing Performativity
Theories, practices and devices
Taylor and Francis, 2017
978-1-138-23726-1
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Weitere Titel zum Thema
Pushing the Envelope Outside the Box
Little, Brown and Company, 2027
978-1-918215-33-5
ca. 18.50 CHF
erscheint im März
We Are Not a Family
The 8 Personalities at Work and How to Navigate Them
Pan macmillan Ltd., 2027
978-1-0350-8548-4
ca. 35.50 CHF
erscheint im März
A Levi's Story
Reviving an Iconic Brand
Ingram Publishers Services, 2027
979-8-89279-217-2
ca. 43.50 CHF
erscheint im März
Communication And Knowledge Transfer: Theories And Cases In Journalism, Public ...
World Scientific Publishing, 2027
978-981-4271-02-8
ca. 100.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Legal Governance of Agentic AI and Autonomous Agents
Regulating the Future of Work
Taylor and Francis, 2027
978-1-041-28850-3
ca. 235.00 CHF
erscheint im Januar
Business And Human Rights in Africa
History, Politics, Context, and Emerging Trends
Taylor and Francis, 2027
978-1-138-24493-1
ca. 236.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
All Swans Are Black
The New Rules of Wealth, Work and Power
Pan macmillan Ltd., 2027
978-1-0350-9624-4
ca. 29.90 CHF
erscheint im März
The Black Dragon
Leadership, foresight and power to win in an age of permanent disruption
Little, Brown and Company, 2027
978-1-918215-53-3
ca. 35.50 CHF
erscheint im März