The Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
octobre 2022, env. 206 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-03-230882-1
Taylor and Francis
978-1-03-230882-1
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
octobre 2022, env. 206 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-03-230882-1
Taylor and Francis
978-1-03-230882-1
Autres titres de la collection: Key Issues in Marketing Management
Afficher toutPerspectives on Drinking, Manufacture and Drinking Spaces and Places
Taylor and Francis, 2026
978-1-041-28367-6
env. 250.00 CHF
livrable dans env. 10-20 jours
Conceptualising the Consumer
Thinking Beyond the Extended and Distributed ‘Self’
Taylor and Francis, 2026
978-1-041-27537-4
env. 250.00 CHF
livrable dans env. 10-20 jours
All Change! Marketing and Consuming the Menopause Transition
Taylor and Francis, 2025
978-1-041-11178-8
env. 250.00 CHF
livrable dans env. 10-20 jours
Towards Transformative Education in Marketing
Challenging Rhetoric and Embracing Change
Taylor and Francis, 2025
978-1-032-90897-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
Taylor and Francis, 2024
978-1-032-90718-5
env. 236.00 CHF
livrable dans env. 10-20 jours
Rituals and Routines
Reflecting Change, Redefining Meaning, Recasting Scope
Taylor and Francis, 2024
978-1-032-88932-0
env. 236.00 CHF
livrable dans env. 10-20 jours
The Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Taylor and Francis, 2024
978-1-03-230883-8
env. 70.00 CHF
livrable dans env. 10-20 jours
Transhumanisms and Biotechnologies in Consumer Society
Taylor and Francis, 2024
978-1-03-228175-9
env. 70.00 CHF
livrable dans env. 10-20 jours
Transhumanisms and Biotechnologies in Consumer Society
Taylor and Francis, 2022
978-1-03-228173-5
env. 226.00 CHF
livrable dans env. 10-20 jours
Celebrity, Convergence and Transformation
Taylor and Francis, 2019
978-0-367-23086-9
env. 80.00 CHF
livrable dans env. 10-20 jours
Consumer Vulnerability
Taylor and Francis, 2017
978-1-138-50116-4
env. 250.00 CHF
livrable dans env. 10-20 jours
Celebrity, Convergence and Transformation
Taylor and Francis, 2017
978-1-138-73253-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
Marketing Metrics
Leverage Analytics, Data and AI to Optimize Marketing Strategies
Kogan Page, 2027
978-1-3986-3043-7
env. 95.00 CHF
paraît en janvier
Secrets Below The Surface - Handbook of the Top 10 Business Models in the World
Where to Work? Where to Invest?
Friesenpress, 2026
978-1-0383-6220-9
env. 31.50 CHF
livrable dans env. 10 jours
New Information Communication Technologies in the Digital Era
Mdpi Ag, 2026
978-3-7258-6218-4
env. 153.00 CHF
livrable dans env. 10 jours
THE BUSINESS INVESTOR
Peter Gustafson Publishing, 2026
978-87-976806-1-2
env. 43.90 CHF
livrable dans env. 10 jours
The Mahi Way - Choosing Right Over Popular
Verses Kindler Publication, 2026
978-93-474-9461-1
env. 25.50 CHF
livrable dans env. 10 jours
Artificial Intelligence in Marketing
Theory, Ethical Practice and Strategy
Kogan Page, 2027
978-1-3986-2855-7
env. 75.00 CHF
paraît en janvier
Artificial Intelligence in Marketing
Theory, Ethical Practice and Strategy
Kogan Page, 2027
978-1-3986-2856-4
env. 125.00 CHF
paraît en janvier
Research Methods for MBA Students
Completing Projects and Dissertations
Kogan Page, 2027
978-1-3986-2906-6
env. 139.00 CHF
paraît en janvier
Principles of Entrepreneurial Marketing
Strategy and Applied Practice
Kogan Page, 2027
978-1-3986-2993-6
env. 75.00 CHF
paraît en février
High-Impact Content Marketing
Strategies to Make Your Content Intentional, Engaging and Effective
Kogan Page, 2027
978-1-3986-3099-4
env. 51.50 CHF
paraît en février
Agentic Artificial Intelligence with Applications
iUniverse, 2026
978-1-6632-7806-7
env. 26.50 CHF
livrable dans env. 10 jours