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Historical Research in Marketing Management
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Historical Research in Marketing Management

Buch (gebunden)ca. 170.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
Juni 2016, ca. 228 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-0-415-72463-0

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