Historical Research in Marketing Management
This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
Juni 2016, ca. 228 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-0-415-72463-0
Taylor and Francis
978-0-415-72463-0
This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
Juni 2016, ca. 228 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-0-415-72463-0
Taylor and Francis
978-0-415-72463-0
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