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Contemporary Issues in Green and Ethical Marketing
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Contemporary Issues in Green and Ethical Marketing

Buch (gebunden)ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Informed by both a theoretical and practitioner-based perspective, this collection provides an accessible overview of the multifaceted and challenging nature of contemporary green and ethical marketing issues. This book was originally published as a special issue of the Journal of Marketing Management.
November 2013, ca. 352 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-0-415-72382-4

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