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Contemporary Issues in Green and Ethical Marketing
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Contemporary Issues in Green and Ethical Marketing

Buch (gebunden)ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Informed by both a theoretical and practitioner-based perspective, this collection provides an accessible overview of the multifaceted and challenging nature of contemporary green and ethical marketing issues. This book was originally published as a special issue of the Journal of Marketing Management.
November 2013, ca. 352 Seiten, Key Issues in Marketing Management, Englisch
Taylor and Francis
978-0-415-72382-4

Weitere Titel der Reihe: Key Issues in Marketing Management

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Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
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Rituals and Routines
Reflecting Change, Redefining Meaning, Recasting Scope
Taylor and Francis, 2026
978-1-032-88954-2
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The Disabling Marketplace
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Marketing Insights from Popular Culture
Taylor and Francis, 2026
978-1-041-29947-9
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Disruptions and Consumer Resilience
Taylor and Francis, 2026
978-1-041-28404-8
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Perspectives on Drinking, Manufacture and Drinking Spaces and Places
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Celebrity, Convergence and Transformation
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Consumer Vulnerability
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Celebrity, Convergence and Transformation
Taylor and Francis, 2017
978-1-138-73253-7
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Marketing Performativity
Theories, practices and devices
Taylor and Francis, 2017
978-1-138-23726-1
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Gendering Theory in Marketing and Consumer Research
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978-1-138-23708-7
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Historical Research in Marketing Management
Taylor and Francis, 2016
978-0-415-72463-0
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