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Key Issues in Marketing Management

On the Marketisation and Marketing of
Higher Education

On the Marketisation and Marketing of Higher Education

Introduction: This thing called marketization Anthony Lowrie and Jane Hemsley-Brown 1. Strategic, competitive, and co-operative approaches to internationalisation in European business schools Roger Bennett and Rita Kottasz 2. Marketing strategy implementation in higher education: A mixed approach for model development and testing Vik Naidoo and Terry Wu 3. The consumerist turn in higher education: Policy aspirations and outcomes Rajani Naidoo, Avi Shankar and Ekant Veer 4. Market subjectivity and neoliberal governmentality in higher education Rohit Varman, Biswatosh Saha and Per Skålén 5. Using student-choice behaviour to estimate tuition elasticity in higher education Robert E. Carter and David J. Curry 6. The effects of pre-enrolment emotions and peer group interaction on students’ satisfaction Adrian Palmer and Nicole Koenig-Lewis 7. The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: An empirical examination Lesley Ledden, Stavros P. Kalafatis and Alex Mathioudakis 8. Service recovery in higher education: Does national culture play a role? Thorsten Gruber, Ilma Nur Chowdhury and Alexander E. Reppel

All Change! Marketing and Consuming the Menopause Transition

This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Challenging Rhetoric and Embracing Change

Towards Transformative Education in Marketing

This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Interdisciplinary and Socio-Cultural Perspectives

Influencer Marketing

This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Reflecting Change, Redefining Meaning, Recasting Scope

Rituals and Routines

This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

Developing, Supporting and Training Smart Consumers

The Role of Smart Technologies in Decision Making

This book offers new, critical perspectives on the impact of "life-enhancing" technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.

Transhumanisms and Biotechnologies in Consumer Society

This book offers new, critical perspectives on the impact of "life-enhancing" technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.

This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

Consumer Vulnerability

Celebrity, Convergence and Transformation

Theories, practices and devices

Marketing Performativity

Historical Research in Marketing Management

Higher Education Law: A Handbook for Faculty in Professional Programs will be the essential reference tool for all faculty teaching in and administering professional programs. The book will:¿ Help faculty identify and understand the legal implications of their everyday interactions with students.¿ Enable faculty to prevent costly, time consuming and emotionally draining legal actions by students.¿ Make the connection between good teaching pedagogy and the laws that govern higher education.¿ Enable faculty to participate in the drafting of policies that will honor students' legal rights and protect their programs from avoidable legal actions.¿ Help faculty identify when specific legal advice is needed, ideally before a legal challenge has been lodged in response to a faculty action.¿ Integrate case narratives to bring legal concepts and practices to life and make principles memorable to the reader by linking them to stories.

A Handbook for Faculty in Professional Programs

Higher Education Law

The Educator's Guide to Making Effective Instructional Videos provides instructors with the tools and skills necessary to develop engaging, high-quality lecture videos.

The Educator’s Guide to Making Effective Instructional Videos

Chicago Guides to Writing, Editing, and Publishing

In this thoroughly updated fourth edition, a trusted editor offers a comprehensive guide to selecting--and working with--a book publisher. For more than two decades, writers have turned to William Germano's Getting It Published as a guide to the world of serious book publishing, including university presses. A professor, author, and thirty-year veteran of the book industry, Germano knows what editors want and what writers need to do to get their work published. This fourth, thoroughly updated edition of Getting It Published accounts for new challenges facing authors and changed conditions in the publishing industry. From open access to peer review, from approaching a press to considering an agent, publishing can be confusing for authors trying to understand their options. This new edition continues to offer the clear, practicable guidance on choosing the best path to publication that has made the book such a trusted resource. Its latest revisions include an expanded chapter on proposals (and their covering emails) as well as current information on the shifting landscape of ebook publishing. But this book is more than a nuts-and-bolts guide. It takes up a writer's biggest challenges: how to frame a book-length project, shape its argument, conceive its audience, and pitch it convincingly to an editor. Getting It Published reflects the latest changes and technologies in the publishing industry but keeps its eye on what remains constant: Whether working on their first book or their fifth, writers can make their work stronger by knowing what publishers do and why they do it.

A Guide for Scholars and Anyone Else Serious about Serious Books

Getting It Published, Fourth Edition

Practical Insights for Improving Customer Engagement

Neuromarketing

With this postgraduate textbook, learn how to critically analyse how sustainable a company's communications and brand is, and how to create a sustainable marketing plan.

Principles and Practices for Responsible and Ethical Marketing

Sustainable Marketing Strategies

Understanding the Strategic Process

Managing Digital Transformation

This book Provides a roadmap for digital transformation- Demonstrates how digital transformation is necessary for the survival and growth of business organizations and nonprofits of all sizes and industry segments.

A Roadmap for Driving Results in the Digital World

Transformative Marketing

Meta-analysis Using R

Learn how to develop and implement data-driven marketing strategies to attain measurable results and business growth with this textbook.

How to apply data to achieve measurable results

Data-Driven Marketing Strategy

Revealing Corporate Brands

On the Marketisation and Marketing of Higher Education

Informations bibliographiques

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Informations bibliographiques

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