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Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Jones K: International Fashion Marketing

International Fashion Marketing

Strategic Management and Promotion for Global Fashion Brands

Chapter - 01: The Globalized Fashion Industry: Marketing and Strategic Insights; Chapter - 02: Fashion Business; Chapter - 03: International Consumers and Brand Consumer Relationship; Chapter - 04: Market Segmentation; Chapter - 05: Promotion for Global Fashion Brands; Chapter - 06: Strategic Management, Promotion and Collaborations for Global; Chapter - 07: Fashion Retail; Chapter - 08: International Fashion Travel, Experiences and Events; Chapter - 09: International Trade and Intellectual Property; Chapter - 10: Digital Fashion; Chapter - 11: Sustainability and Ethical Practices in Fashion

How to take up space, ask for what you want and dream big

She Wanted More

World Scientific-Now Publishers Series in Business

Marketing for Economists and Life Scientists presents a new perspective on marketing, i.e., viewing it as a mechanism to reduce pre-purchase risks. Since products are designed, produced and marketed to pre-selected target markets, there are consumers whose preferences differ from that design and may find ex post that the product does not fit their needs. This long assumed heterogeneity among producers and consumers is viewed as the ground for uncertainty. Spanning over 18 years of research, Heiman and Zilberman focuses on marketing tools designed to reduce uncertainty and incorporates marketing thinking and principles into an economic framework. The mathematical detailing has been reduced to a minimum and the theoretic principles will be presented in the text. The book has been written for economists and life scientists to understand what marketing is and how it can be used to create demand and profit and market innovations.

Marketing For Economists And Life Scientists: Viewing Marketing Tools As Informative And Risk Reduction/demand Enhancing

With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Strategies, Trends and Innovation

Fashion Marketing

A lavishly illustrated guide to the lives and achievements of some of the most influential fashion designers of the last 180 years.

From Chanel to McQueen, the names that made fashion history

The Great Fashion Designers

Flesh

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

Case Studies from the Swiss Watch Industry

Luxury Brand Management and Heritage Revival

Translating Strategy into Effective Stories

Sustainability Storytelling

This book provides an in-depth legal examination of limited partnership in the context of China's venture capital and private equity market. It aims to provide an authoritative and timely evaluation of the Chinese partnership law and limited partnership regime and will be a valuable tool for practitioners who need a readily available source of information on Chinese partnership law and those who wish to understand how the Chinese partnership regime operates and functions. The book explains the essential characteristics of Chinese partnership law and Chinese limited partnership, highlighting difficult and developing areas by examining relevant legislation and recent cases. In addition to Chinese authorities, it also covers legislation and cases from overseas jurisdictions, such as the UK and the US. New developments such as the amendments to the PRC Partnership Enterprise Law 2007, new legislation and regulations on foreign partnerships and private equity funds are also covered. The book explains the essential areas of Chinese limited partnership such as management and control, duties and liabilities of partners, remedies for limited partners, dissolution, liquidation and taxation. Based on thorough comparative and empirical studies, the book examines existing and potential legal problems under the current law and offers key proposals for practitioners and lawmakers. The empirical problems identified in the book may also guide subsequent discussion and legislation on the limited partnership model and the ongoing debate on new business vehicles.

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Legal Perspectives on Venture Capital and Private Equity

The Limited Partnership in China

From Carrie Bradshaw to Grace Jones, and from Nicki Minaj to Blair Waldorf, New York is the fashion 'it girl' capital of the world. New York Fashion Icons is your ultimate guide to all of the key artists, musicians, writers, actors, influencers and characters who define New York style, from high end catwalks to everyday street style. Through deep-dives into their signature pieces, favourite designers, influences and impact on fashion, discover over 50 of the most fashionable New Yorkers. Written and curated by bestselling author and native New Yorker Kristen Bateman, and featuring over 100 images, this is a beautiful book of forever style inspiration.

Style legends of the iconic city

New York Fashion Icons

The first book to combine the approaches of business and global history to analyse the development of the fashion industry from the mid-19th century onwards, to offer a new perspective on the history of the global fashion business.

Global Fashion Business since 1850

Capitalism’s Favorite Child

International Fashion Marketing

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