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Spon Research

Constructing Building Integrity investigates whether strengthening, reforming or re-positioning professionals can contribute to better governance, higher standards and regained public trust in the construction industry.

Raising Standards through Professionalism

Constructing Building Integrity

This book presents a cohesive collection of cutting-edge research focused on advanced decision-support methodologies for complex and ambiguous operational contexts. This volume systematically assembles ten pivotal studies employing uncertain decision-making, multi-criteria decision analysis (MCDA), and tailored optimization models to address substantive challenges in supply chain management, sustainable operations, and strategic planning.The contributions span a rigorous methodological spectrum, including fuzzy PDCA cycles for green performance evaluation, hybrid MCDM frameworks for lean tool selection, and robust optimization for resilient network design. Applications are drawn from critical domains such as healthcare logistics during epidemic response, sustainable supply chain configuration, and large-scale project trade-off analysis under resource constraints. Each chapter demonstrates the translation of theoretical computational models into applied solutions for decision-making under volatility, incomplete information, and multi-objective pressures.This volume will serve as a significant reference for academics and graduate researchers in management science, operations research, and industrial engineering. It provides a structured examination of how contemporary soft computing and operational research techniques can be leveraged to enhance analytical rigor and strategic outcomes in the face of pervasive environmental uncertainty.The chapters in this book were published in International Journal of Management Science and Engineering Management.

Innovation Decision-Making Under Uncertain Environment

This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: <ul><li>Clear examples of what works and what doesn't</li><li>Fascinating insights from behavioral and neurological research</li><li>Powerful lessons from successful and failed campaigns</li></ul>Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

How to Pack Your Messages with Persuasive Punch

Secret Sauce

In an era where traditional marketing techniques are losing their effectiveness, businesses must embrace innovative and forward-thinking strategies to maintain a competitive edge. AI-Driven Blue Ocean Strategies offers business managers, marketers, and entrepreneurs a detailed reference on how to leverage artificial intelligence to create and sustain new Blue Ocean strategies. By combining the power of Artificial Intelligence with the principles of Blue Ocean Strategy, this book provides actionable insights on uncovering new market opportunities, developing differentiated value propositions, and ensuring long-term business success.
With contributions from a diverse team of experts, this book presents a robust framework for applying AI in market research, consumer analysis, and trend forecasting. Through real-world case studies, readers will learn how leading companies are using AI-driven approaches to break free from saturated markets and establish new, uncontested market spaces. The authors provide an avenue for discussion of all aspects of how AI is transforming marketing and customer experience, from big data analysis and predictive analytics to content generation and real-time customer interactions.

Ai-Driven Blue Ocean Strategies

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today's dynamic, evolving business environment. It provides a comprehensive understanding of how digital transformation, driven by technologies such as AI, ML, VR, AR, IoT, Blockchain, cloud computing, and data analytics, along with advanced PoS systems, CRM platforms, ERP systems, and RFID technology is reshaping integrated marketing communication, brand campaigns, merchandise management, category management, assortment planning, personalization, and the shopping experience, reflecting the purpose and promise of a brand.Focusing on emerging trends, the book explores new formats and business models, with emphasis on omni-channel retailing and its key constituents. It also addresses the tangible and intangible aspects of retailing, offering insights into how to achieve deeper customer engagement and patronage loyalty. It provides an in-depth overview of contemporary retail design elements, store ambiance, visual merchandising, planograms, and fixtures. Latest, practical insights on Human Resource Management, managing luxury brands, building curated Private Label Brands, mall operations, location strategies, Public Relations, influencer marketing, loyalty programs, and sustainability initiatives provide a holistic outlook.Designed for students, researchers, and professionals in Retail Management, Marketing, and Branding, this book combines theory with practical applications. Through real-world examples, case studies, and illustrations, it equips readers with critical skills to navigate the complexities of modern retail marketing.

Retail Marketing in the Modern Age

This book fills a significant gap by providing a leadership guide to balance innovation and safety. With the rapid business transformation underway to leverage artificial intelligence (AI), executives must allocate substantial investments in governance, corporate purpose, and risk management tailored to their organization's strategic goals. The stakes are high, and very few organizations are generating positive returns on their investments. As a result, leaders must reevaluate their strategies, focusing on maximizing benefits while curtailing unnecessary costs. This book emphasizes the importance of carefully integrating humans into AI processes and introduces a robust leadership framework that prioritizes innovation without compromising safety. Diverse industry examples offer rich insights into pathways for striking a balance between advancing AI capabilities and mitigating potential risks.This book equips leaders with the tools to navigate the complexities of AI responsibly. It sheds light on often¿verlooked topics in major AI literature, including in¿epth discussions on strategic scenarios, risks and controls, legal frameworks, and effective measurement systems. Offering a wealth of strategic and operational insights from credible sources, this authoritative resource is indispensable for senior executives aiming to design, develop, and implement successful AI initiatives within their organizations.

An Executive Guide to Balancing AI Innovation and Safety

The AI Precipice

Routledge International Studies in Money and Banking

Strategic Risk Management and Sustainable Banking

The Principles for Responsible Management Education Series

In today's complex regulatory landscape, compliance has transformed from a legal checkbox to a critical strategic function. This groundbreaking book reveals how boards and executives can leverage the evolving role of the Chief Compliance Officer to protect organizational value while driving sustainable growth.Drawing on exclusive research from the United Nations Global Compact PRME Initiative's Working Group on Anti-Corruption, this essential guide explores:<ul> <li>The hidden psychological factors that lead good professionals to make unethical decisions,</li> <li>How to design evaluation and incentive systems that promote integrity rather than incentivize misconduct,</li> <li>The strategic evolution of the CCO from legal technician to key executive influencer,</li> <li>Practical frameworks for boards to effectively steer, coach, supervise, and audit compliance functions,</li> <li>Cutting-edge approaches to managing both downside protection and upside opportunity through compliance excellence.</li> </ul>For board members, executives, and compliance professionals navigating increasingly complex regulatory environments, this book provides the actionable insights needed to transform compliance from a cost center into a strategic advantage that protects reputation, enhances culture, and creates sustainable value.

The Changing Role of the Chief Compliance Officer

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

This book analyzes the impact of national culture on a range of corporate carbon practices in major economies since the Paris Agreement. It does so by exploring the interaction between hard institutions such as carbon policies and regulation and soft institutions such as national culture.The book focuses on national culture as a key factor in corporate decarbonization practices, one traditionally overlooked by analytical frameworks rooted in economic development, laws and regulation. It argues that fighting climate change requires collaboration from organisations in countries with diverse cultures. Managers and various stakeholders who exert significant influence over climate actions are likely to respond to a climate threat in accordance with their cultural prescriptions towards risk, regulation, environmental stewardship and stakeholder engagement. Analysing a large, cross-country dataset covering firms from both developing and emerging companies, the book analyses firm-level decisions, behaviours, strategies and outcomes related to decarbonization. It finds that corporate decisions to decarbonize are influenced not just by formal institutions such as macrolevel regulations, climate standards and policies, but softer institutions such as national culture which either facilitate or constrain a firm's ability to adopt effective climate strategies. The book highlights the importance of context-sensitive climate governance and closes by outlining areas of future research.Sitting at the intersection of cultural studies and corporate environmental governance, this book will interest researchers and policy makers working on sustainability, accounting and environmental management.

National Culture and Corporate Responses to Climate Change

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications. Artificial Intelligence in Marketing by Kshitij Bhoumik is ideal for upper-level undergraduate and postgraduate students taking modules in AI in Marketing and Digital Marketing as part of their Marketing degrees. This textbook bridges the gap between technical possibility and marketing purpose, empowering future marketers to shape the technology, not just adopt it. This textbook includes: - Foundational marketing principles - The role AI plays in enhancing marketing techniques and strategies from using Generative AI to create new campaigns to how AI can be used to spot trends in social media - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to help students apply theory to practice - Critical ethical questions and debates in each chapter, challenging students to consider issues such as bias, fairness and regulation -Twelve chapters structured around 12-weeks of teaching with activities and pedagogical features to match classroom needs and engage student with real-world technologies and tools

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Revealing Corporate Brands

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