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The Marketing Environment (RLE Marketing)
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The Marketing Environment (RLE Marketing)

Livre (broché)env. 80.00 CHF
livrable dans env. 10-20 jours

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

novembre 2015, env. 380 pages, Routledge Library Editions: Marketing, Anglais
Taylor and Francis
978-1-138-98956-6

Autres titres de la collection: Routledge Library Editions: Marketing

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Advertising for Account Holders (RLE Marketing)
Taylor and Francis, 2016
978-1-138-96615-4
env. 55.50 CHF
livrable dans env. 10-20 jours
The Early Advertising Scene (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98909-2
env. 80.00 CHF
livrable dans env. 10-20 jours
Marketing for the Developing Company (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98045-7
env. 80.00 CHF
livrable dans env. 10-20 jours
The Advertising Agency (RLE Marketing)
Procedure and Practice
Taylor and Francis, 2015
978-1-138-99765-3
env. 80.00 CHF
livrable dans env. 10-20 jours
Planning the Corporate Reputation (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99497-3
env. 80.00 CHF
livrable dans env. 10-20 jours
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE ...
Taylor and Francis, 2015
978-1-138-97136-3
env. 86.00 CHF
livrable dans env. 10-20 jours
Marketing Management in Air Transport (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99565-9
env. 80.00 CHF
livrable dans env. 10-20 jours
Export Strategy: Markets and Competition (RLE Marketing)
Taylor and Francis, 2015
978-1-138-96941-4
env. 55.50 CHF
livrable dans env. 10-20 jours
Competitive Marketing (RLE Marketing)
A Strategic Approach
Taylor and Francis, 2015
978-1-138-97138-7
env. 80.00 CHF
livrable dans env. 10-20 jours
Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
Taylor and Francis, 2015
978-1-138-96593-5
env. 80.00 CHF
livrable dans env. 10-20 jours
Corporate Innovation (RLE Marketing)
Marketing and Strategy
Taylor and Francis, 2015
978-1-138-96682-6
env. 80.00 CHF
livrable dans env. 10-20 jours
Industrial Advertising Copy (RLE Marketing)
Taylor and Francis, 2015
978-1-138-97263-6
env. 80.00 CHF
livrable dans env. 10-20 jours

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