Advertising for Account Holders (RLE Marketing)
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
janvier 2016, env. 198 pages, Routledge Library Editions: Marketing, Anglais
Taylor and Francis
978-1-138-96615-4
Taylor and Francis
978-1-138-96615-4
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
janvier 2016, env. 198 pages, Routledge Library Editions: Marketing, Anglais
Taylor and Francis
978-1-138-96615-4
Taylor and Francis
978-1-138-96615-4
Autres titres de la collection: Routledge Library Editions: Marketing
Afficher toutThe Early Advertising Scene (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98909-2
env. 80.00 CHF
livrable dans env. 10-20 jours
Marketing for the Developing Company (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98045-7
env. 80.00 CHF
livrable dans env. 10-20 jours
The Advertising Agency (RLE Marketing)
Procedure and Practice
Taylor and Francis, 2015
978-1-138-99765-3
env. 80.00 CHF
livrable dans env. 10-20 jours
Planning the Corporate Reputation (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99497-3
env. 80.00 CHF
livrable dans env. 10-20 jours
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE ...
Taylor and Francis, 2015
978-1-138-97136-3
env. 86.00 CHF
livrable dans env. 10-20 jours
Marketing Management in Air Transport (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99565-9
env. 80.00 CHF
livrable dans env. 10-20 jours
Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
Taylor and Francis, 2015
978-1-138-96593-5
env. 80.00 CHF
livrable dans env. 10-20 jours
Industrial Advertising Copy (RLE Marketing)
Taylor and Francis, 2015
978-1-138-97263-6
env. 80.00 CHF
livrable dans env. 10-20 jours
Innovation and New Product Marketing (RLE Marketing)
Taylor and Francis, 2015
978-1-138-97276-6
env. 86.00 CHF
livrable dans env. 10-20 jours
Marketing Budgeting (RLE Marketing)
A Political and Organisational Model
Taylor and Francis, 2015
978-1-138-99563-5
env. 55.50 CHF
livrable dans env. 10-20 jours
Industrial Marketing Research (RLE Marketing)
Management and Technique
Taylor and Francis, 2015
978-1-138-97265-0
env. 80.00 CHF
livrable dans env. 10-20 jours
Managing Marketing Information (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98031-0
env. 80.00 CHF
livrable dans env. 10-20 jours
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