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Industrial Marketing Research (RLE Marketing)
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Industrial Marketing Research (RLE Marketing)

Management and Technique
Livre (broché)env. 80.00 CHF
livrable dans env. 10-20 jours

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

novembre 2015, env. 290 pages, Routledge Library Editions: Marketing, Anglais
Taylor and Francis
978-1-138-97265-0

Autres titres de la collection: Routledge Library Editions: Marketing

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Advertising for Account Holders (RLE Marketing)
Taylor and Francis, 2016
978-1-138-96615-4
env. 55.50 CHF
livrable dans env. 10-20 jours
The Early Advertising Scene (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98909-2
env. 80.00 CHF
livrable dans env. 10-20 jours
Marketing for the Developing Company (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98045-7
env. 80.00 CHF
livrable dans env. 10-20 jours
The Advertising Agency (RLE Marketing)
Procedure and Practice
Taylor and Francis, 2015
978-1-138-99765-3
env. 80.00 CHF
livrable dans env. 10-20 jours
Planning the Corporate Reputation (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99497-3
env. 80.00 CHF
livrable dans env. 10-20 jours
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE ...
Taylor and Francis, 2015
978-1-138-97136-3
env. 86.00 CHF
livrable dans env. 10-20 jours
Marketing Management in Air Transport (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99565-9
env. 80.00 CHF
livrable dans env. 10-20 jours
Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
Taylor and Francis, 2015
978-1-138-96593-5
env. 80.00 CHF
livrable dans env. 10-20 jours
Industrial Advertising Copy (RLE Marketing)
Taylor and Francis, 2015
978-1-138-97263-6
env. 80.00 CHF
livrable dans env. 10-20 jours
Innovation and New Product Marketing (RLE Marketing)
Taylor and Francis, 2015
978-1-138-97276-6
env. 86.00 CHF
livrable dans env. 10-20 jours
Marketing Budgeting (RLE Marketing)
A Political and Organisational Model
Taylor and Francis, 2015
978-1-138-99563-5
env. 55.50 CHF
livrable dans env. 10-20 jours
Managing Marketing Information (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98031-0
env. 80.00 CHF
livrable dans env. 10-20 jours

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