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Industrial Marketing Research (RLE Marketing)
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Industrial Marketing Research (RLE Marketing)

Management and Technique
Buch (broschiert)ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

November 2015, ca. 290 Seiten, Routledge Library Editions: Marketing, Englisch
Taylor and Francis
978-1-138-97265-0

Weitere Titel der Reihe: Routledge Library Editions: Marketing

Alle anzeigen
Advertising for Account Holders (RLE Marketing)
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The Early Advertising Scene (RLE Marketing)
Taylor and Francis, 2015
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Marketing for the Developing Company (RLE Marketing)
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The Advertising Agency (RLE Marketing)
Procedure and Practice
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Planning the Corporate Reputation (RLE Marketing)
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978-1-138-99497-3
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lieferbar in ca. 10-20 Arbeitstagen
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE ...
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Marketing Management in Air Transport (RLE Marketing)
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Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
Taylor and Francis, 2015
978-1-138-96593-5
ca. 80.00 CHF
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Industrial Advertising Copy (RLE Marketing)
Taylor and Francis, 2015
978-1-138-97263-6
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Innovation and New Product Marketing (RLE Marketing)
Taylor and Francis, 2015
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ca. 86.00 CHF
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Marketing Budgeting (RLE Marketing)
A Political and Organisational Model
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ca. 55.50 CHF
lieferbar in ca. 10-20 Arbeitstagen
Managing Marketing Information (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98031-0
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

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