This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
November 2015, ca. 766 Seiten, Routledge Library Editions: Marketing, Englisch
Taylor and Francis
978-1-138-97138-7
Taylor and Francis
978-1-138-97138-7

