Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
November 2015, ca. 368 Seiten, Routledge Library Editions: Marketing, Englisch
Taylor and Francis
978-1-138-96593-5
Taylor and Francis
978-1-138-96593-5

