Advertising for Account Holders (RLE Marketing)
Von:
Linacre NigelThe account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Januar 2016, ca. 198 Seiten, Routledge Library Editions: Marketing, Englisch
Taylor and Francis
978-1-138-96615-4
Taylor and Francis
978-1-138-96615-4
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Januar 2016, ca. 198 Seiten, Routledge Library Editions: Marketing, Englisch
Taylor and Francis
978-1-138-96615-4
Taylor and Francis
978-1-138-96615-4
Weitere Titel der Reihe: Routledge Library Editions: Marketing
Alle anzeigenThe Early Advertising Scene (RLE Marketing)
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Marketing for the Developing Company (RLE Marketing)
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The Advertising Agency (RLE Marketing)
Procedure and Practice
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Planning the Corporate Reputation (RLE Marketing)
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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE ...
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Marketing Management in Air Transport (RLE Marketing)
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A Strategic Approach
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