Advertising for Account Holders (RLE Marketing)
Von:
Linacre NigelThe account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Januar 2016, ca. 198 Seiten, Routledge Library Editions: Marketing, Englisch
Taylor and Francis
978-1-138-96615-4
Taylor and Francis
978-1-138-96615-4
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Januar 2016, ca. 198 Seiten, Routledge Library Editions: Marketing, Englisch
Taylor and Francis
978-1-138-96615-4
Taylor and Francis
978-1-138-96615-4
Weitere Titel der Reihe: Routledge Library Editions: Marketing
Alle anzeigenThe Early Advertising Scene (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98909-2
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing for the Developing Company (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98045-7
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Advertising Agency (RLE Marketing)
Procedure and Practice
Taylor and Francis, 2015
978-1-138-99765-3
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Planning the Corporate Reputation (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99497-3
ca. 86.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE ...
Taylor and Francis, 2015
978-1-138-97136-3
ca. 86.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing Management in Air Transport (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99565-9
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Marketing Environment (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98956-6
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Competitive Marketing (RLE Marketing)
A Strategic Approach
Taylor and Francis, 2015
978-1-138-97138-7
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
Taylor and Francis, 2015
978-1-138-96593-5
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing and Marketing Assessment (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98043-3
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing Budgeting (RLE Marketing)
A Political and Organisational Model
Taylor and Francis, 2015
978-1-138-99563-5
ca. 55.50 CHF
lieferbar in ca. 10-20 Arbeitstagen
Industrial Marketing Research (RLE Marketing)
Management and Technique
Taylor and Francis, 2015
978-1-138-97265-0
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Weitere Titel zum Thema
The Innovation Paradox
Venture Capital, Global Partnerships and the Struggle for Technological Sovereignty
Hurst Publishers, 2027
978-1-911723-81-3
ca. 59.50 CHF
erscheint im Juni
Grundlagen der Wirtschaftspsychologie
BWL und VWL aus sozialpsychologischer Sicht
Gabler, Betriebswirt.-Vlg, 2027
978-3-8349-1308-1
ca. 40.90 CHF
erscheint im März
Debts and the Demands of Conscience
The Virtue of Bankruptcy
Oxford University Press, 2027
978-0-19-964296-0
ca. 99.00 CHF
erscheint im März
The Palgrave Encyclopedia of Social Marketing
Springer International Publishing, 2027
978-3-030-21040-3
ca. 950.00 CHF
erscheint im Juni
Nachhaltigkeits-Marketing. Ein globaler Ansatz
Wiley-VCH, 2027
978-3-527-50764-1
ca. 58.50 CHF
erscheint im Mai
We Are Not a Family
The 8 Personalities at Work and How to Navigate Them
Pan macmillan Ltd., 2027
978-1-0350-8548-4
ca. 35.50 CHF
erscheint im März
Community Currency
An Evolutionist Institutional Design Approach
Springer EN, 2027
978-4-431-54949-9
ca. 135.00 CHF
lieferbar in ca. 20-45 Arbeitstagen
Girl, Start That Business!
The Foolproof Plan to Turn Your Idea into Income and Change Your Life
Random House N.Y., 2027
979-8-217-41174-0
ca. 41.50 CHF
erscheint im Januar
All Swans Are Black
The New Rules of Wealth, Work and Power
Pan macmillan Ltd., 2027
978-1-0350-9623-7
ca. 38.50 CHF
erscheint im März
Facilitator's Guide to Participatory Decision-Making
Wiley, 2027
978-1-394-44794-7
ca. 55.90 CHF
erscheint im Juni
Crypto-Capitalism
The New Financial Dystopia
Ingram Publishers Services, 2027
979-8-88890-452-7
ca. 43.50 CHF
erscheint im Januar
Blow Their Minds
The Proven Playbook for Building and Scaling an Insanely Great Business
Ingram Publishers Services, 2027
978-1-63774-692-9
ca. 36.50 CHF
erscheint im Februar