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Owen Calloway: Side Hustle Blueprint

Side Hustle Blueprint

The Step-by-Step System for Building a Profitable Online Business on the Side - Without Quitting Your Job, Burning Out Before You Launch, or Waiting Until You Feel Ready to Begin

City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and investors.The book presents a structured approach to city branding, featuring 24 concise case studies from various Asian cities. Readers will learn about the organisation of city branding efforts, city brand identities and visions, and the brand positioning process. It covers comprehensive execution strategies and methods for evaluating branding success. Each chapter offers conceptual tools for applying these ideas in practice, and the Asian case studies provide real-world insights into city branding.This book is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic and delivers both an academic foundation and practical tools, equipping readers with the knowledge needed to create strong city brands.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Insights from Asian Cities

Strategic City Branding

"Not only did The 15 Commitments of Conscious Leadership change my life, I’ve watched these ideas ignite transformation in leaders, teams, and organizations around the world. When you meet these pages with an open heart and an open mind, the possibilities for how you live and lead with clarity and courage are truly limitless." —Brené Brown, Ph.D., New York Times bestselling author of Dare to Lead and Strong Ground The word-of-mouth phenomenon that transformed how we lead and live Most leaders don’t realize they’re operating on autopilot—reacting defensively, managing through fear, and fueling workplace drama. The 15 Commitments of Conscious Leadership offers a groundbreaking framework, adopted by top companies from Silicon Valley to Wall Street, for reshaping how people work together. It is radically simple: at any moment, we can choose to lead consciously—open, curious, and self-aware—or unconsciously—closed, fearful, and reactive. Originally self-published and shared among executives and coaches, The 15 Commitments of Conscious Leadership quickly became a favorite in boardrooms and beyond. Drawing upon decades of experience, the authors distill conscious leadership into fifteen actionable commitments—from taking radical responsibility to feeling all feelings—that replace command-and-control style management with curiosity, accountability, and connection. The result? Conscious leaders who unlock the full potential of every member of their team and free them from institutional politics so they can do the best work of their lives. Blending practical tools with real-world stories, this enduring classic is more than a guide for better management—it’s a roadmap to a more authentic, fulfilling life.

A New Paradigm for Sustainable Success

The 15 Commitments of Conscious Leadership

The Illusion of Urgency and a Better Way to Live

Time Anxiety

Routledge Studies in Marketing

Visual Methods in Marketing and Consumer Research

Routledge Studies in the Fashion Industry

Fashion and luxury fashion marketing represents a significant area of discussion and transformation for academicians and practitioners. This book bridges the gap between academia and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, sustainability and technology.Contributors examine how fashion is evolving and offer in-depth analyses of consumer behaviour under the influence of sustainability and technology. With a particular emphasis on post-pandemic recovery, the book offers methodological advancements and epistemological insights to open the conversation on the future of fashion marketing through a critical lens.This edited collection will appeal to scholars across fashion marketing, fashion business and consumer behaviour research and is an insightful resource for astute practitioners working at the intersection of fashion, sustainability and technology.

Internationalisation, Sustainability and Technology

Dynamic Fashion Marketing

The new science of why we quit, whether we should, and how to make the right choices for our work and lives, by a leading organizational psychologist Most of us are just one event away from leaving our job. Conventional wisdom would have us believe that the decision to leave secure work is the result of an uneven trade-off between our paychecks and benefits, and the time and effort we put into our jobs. But in reality, quitting is most often triggered by a single event, inside or outside the workplace, that causes us to stop and reflect on our relationship with work. These events are what organizational psychologist Anthony Klotz calls “jolts,” and they are the most underacknowledged realities in our work lives. In Jolted, Klotz breaks down what makes a jolt, and helps us navigate these inevitable disruptions, keeping us from being thrown off track by quitting when we shouldn’t—or spurring us to make the career change that can improve our lives.

The new science of why we quit, whether we should, and how to make the right choices for our work and lives, by the organizational psychologist who predicted the Great Resignation Most of us are just one event away from leaving our job. Conventional wisdom and lists of the “top reasons people quit their jobs” would have us believe that people quit when the toxic elements of their jobs grow too big or when they spot a better professional opportunity. But that’s only half the story. In reality, quitting is often triggered by a single event, inside or outside our jobs, that stops us in our tracks and causes us to rethink our relationship with work. These events are what organizational psychologist Anthony Klotz calls “jolts,” and they are the most underacknowledged realities in our work lives today. Jolts represent pivotal moments in our careers, and yet all too often, we respond to them in ways that harm our well-being and success. In Jolted, Klotz breaks down the different types of jolts we encounter and provides a road map to help us navigate them in ways that improve, rather than derail, our pursuit of the good life through our work.

Why We Quit, When to Stay, and Why It Matters

Jolted

Routledge Studies in Management, Organizations and Society

This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits

This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits

The Role of the NGO

Constructing the Global Consumer

Absolute Essentials of Business and Economics

Absolute Essentials of Social Marketing provides a comprehensive yet accessible guide to Social Marketing theory and practice, offering systematic approaches to influence behaviour for personal and social good through marketing principles and behavioural science.Readers will gain practical knowledge of how to develop, implement and evaluate effective social change programmes through this concise guide. It delivers these benefits through a structured six chapter approach covering essential concepts, behavioural strategies, planning methodologies, evaluation techniques and organisational integration, with practical tools and real-world case studies from diverse global settings.This book serves both students studying various courses with modules on influencing behaviour for social good and professionals in government agencies, NGOs and for-profit organisations interested in creating social value.This book is supported by case studies, the STELa toolkit with over 30 planning tools, links to key readings and connections to training provided by the International Social Marketing Association.

Absolute Essentials of Social Marketing

A rulebook for tackling phone overuse and reclaiming our lives Phones are bad for us. They are making us nearsighted, causing painful back and neck problems, and robbing us of the sleep and physical activity necessary for robust physical and mental health. Worse still, they are driving a widespread rise in depression, self-harm and suicide, especially among young people. Yet, even if we know that there's an urgent collective need to get off our phones, we are stymied by the scale of the problem and by the many highly addictive ways in which our phones distract us, delight us and pull us back in. Phone Rules is part of the movement to disrupt phone overuse, showing us how we can wean ourselves off our devices. Investigative journalist Luc Rinaldi gives us a playbook of five insightful rules to resist our phones, along with helpful strategies to put them into action. He is not merely an outside observer trying to understand 'kids these days', but a tech-savvy, video game-playing, millennial member of the generation for whom the Phone Rules most urgently apply. This is our invitation to join the resistance. Together we can discover new mental space and productivity, deepen our engagement with the people and things that matter most and reclaim our lives.

Five simple steps to save yourself, your family and the planet

Phone Rules

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence. Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leaders who need to prove value, secure stakeholder buy-in, and connect advocacy initiatives to business performance. Written by Alison Bukowski, this practical and evidence-based playbook addresses one of the biggest challenges facing advocacy professionals today: demonstrating strategic impact in environments where influence often matters more than authority. Whether you're building a new advocacy function or scaling an established program, this book provides the frameworks, metrics, and communication tools needed to earn credibility and drive measurable outcomes. Drawing on the Be AWARE Metrics framework, diagnostic assessments, stakeholder management tools, and executive communication templates, Alison Bukowski provides a structured approach to aligning advocacy with organizational priorities. Featuring insights and real-world examples from leaders at Google, Microsoft, Siemens, Adobe, Freshworks, Forrester, and Optum/UnitedHealth Group, the book shows how high-performing advocacy teams translate customer engagement into outcomes that executives understand and support. You'll learn how to:- Measure advocacy impact using meaningful business metrics - Build executive influence without direct authority - Align advocacy programs with revenue and retention goals - Communicate value using leadership-focused business language - Scale customer advocacy with confidence and credibility Whether your goal is increasing customer retention, strengthening stakeholder relationships, or elevating advocacy as a strategic business function, Customer Advocacy That Counts equips you with the tools, frameworks, and leadership mindset needed to turn customer advocacy into a measurable source of growth and competitive advantage. Themes include: customer advocacy, customer marketing, customer experience, stakeholder management, customer retention, executive influence, business impact measurement, advocacy strategy, revenue growth, customer-led growth

How to Build Influence and Drive Customer Experience Results

Customer Advocacy That Counts

Routledge Companions in Marketing, Advertising and Communication

The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field.This second edition includes new research on digital technologies, including AI, social media, consumer privacy and power relations, as well as sustainability and degrowth. The contributors show how adopting a critical perspective deepens our understanding of marketing theory and practice, illuminates its role in society and reconsiders its relationship with consumers.This seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

The Routledge Companion to Critical Marketing

We are drowning in choices - from major life decisions like whether to move, marry, or change careers, to relentless daily dilemmas about what to wear, eat, say, or do. In a world that glorifies optimization and "smart" choices, we've wound up paralyzed, deferring, deliberating, and overthinking to the point of exhaustion. Decision-making has become a source of stress instead of empowerment. Luckily we'll soon have this book to help. How to Decide in an Hour, and it's a whip-smart, radically practical, and deeply compassionate new work by writer, journalist, and acclaimed decision coach Nell McShane Wulfhart. In this unique, urgently needed book, Nell tackles the epidemic of indecision head-on and offers readers a lifeline: the tools to make better choices quickly, without feeling guilty, spiraling, or second-guessing. At its heart, this book isn't just about faster decisions. It's about freeing people from the purgatory of procrastination so they can get on with the lives they want to live.

Make ANY Decision Super-Fast – and Get Your Life Back

How to Decide in an Hour

Side Hustle Blueprint

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