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Hudson P: Customer Salience

Customer Salience

How to build your customer into your culture

David vs Goliath

Written by a successful entrepreneur who has guided hundreds of clients to six- and seven-figure breakthroughs,&nbsp;this book offers&nbsp;a grounded, spiritually aligned path to prosperity—so your&nbsp;income, your values, and your purpose finally&nbsp;match. Heal Your Money Karma is for yogis, seekers, and spiritually curious entrepreneurs who consult their astrological chart, know their dosha, or pull oracle cards for guidance—yet still feel stuck when it comes to money. Vedic astrologer and business coach Paula Crossfield reveals how inherited beliefs, ancestral patterns, and karmic imprints quietly shape your income, your career choices, and your sense of worth.&nbsp; Drawing on Indian philosophy and the psychology of money, Paula shows you how to bring your financial life into alignment with your values—without sacrificing prosperity. Weave ancient remedies like honoring Lakshmi, the Hindu goddess of wealth and prosperity, and work with planetary influences, with concrete tools like budgeting, tracking, and mindset work.&nbsp; You’ll learn how to:&nbsp; <ul><li>Spot the karmic patterns and ancestral stories that keep repeating in your finances&nbsp;</li></ul><ul><li>Use simple Vedic remedies (mantra, puja, charity, and timing) to shift stuck money karma&nbsp; </li><li>Work consciously with planetary influences on wealth and opportunity&nbsp;&nbsp; </li><li>Clarify your soul-level desires so you stop undercharging, overgiving, or playing small&nbsp; </li><li>Build practical systems—budgets, tracking, and structures—that feel supportive&nbsp; </li><li>Rewrite limiting money beliefs so your income reflects your gifts, not your fears&nbsp; </li></ul> Get ready to transform your relationship with money into one that is clear, empowered, and spiritually grounded—so your prosperity finally reflects the truth of who you are.​

Written by a successful entrepreneur who has guided hundreds of clients to six- and seven-figure breakthroughs,&nbsp;this book offers&nbsp;a grounded, spiritually aligned path to prosperity—so your&nbsp;income, your values, and your purpose finally&nbsp;match. Heal Your Money Karma is for yogis, seekers, and spiritually curious entrepreneurs who consult their astrological chart, know their dosha, or pull oracle cards for guidance—yet still feel stuck when it comes to money. Vedic astrologer and business coach Paula Crossfield reveals how inherited beliefs, ancestral patterns, and karmic imprints quietly shape your income, your career choices, and your sense of worth.&nbsp; Drawing on Indian philosophy and the psychology of money, Paula shows you how to bring your financial life into alignment with your values—without sacrificing prosperity. Weave ancient remedies like honoring Lakshmi, the Hindu goddess of wealth and prosperity, and work with planetary influences, with concrete tools like budgeting, tracking, and mindset work.&nbsp; You’ll learn how to:&nbsp; <ul><li>Spot the karmic patterns and ancestral stories that keep repeating in your finances&nbsp;</li></ul><ul><li>Use simple Vedic remedies (mantra, puja, charity, and timing) to shift stuck money karma&nbsp; </li><li>Work consciously with planetary influences on wealth and opportunity&nbsp;&nbsp; </li><li>Clarify your soul-level desires so you stop undercharging, overgiving, or playing small&nbsp; </li><li>Build practical systems—budgets, tracking, and structures—that feel supportive&nbsp; </li><li>Rewrite limiting money beliefs so your income reflects your gifts, not your fears&nbsp; </li></ul> Get ready to transform your relationship with money into one that is clear, empowered, and spiritually grounded—so your prosperity finally reflects the truth of who you are.​

Making Peace with Money and Honoring Your Soul's Purpose

Heal Your Money Karma

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The Foolproof Plan to Turn Your Idea into Income and Change Your Life

Girl, Start That Business!

In a world of tremendous change, uncertainty, and simplistic AI-driven answers, it is easy to look to an uncertain future with anxiety. In The Leader's Oracle, Chief Strategy and Innovation Officer Roopa Unnikrishnan shows that the wisest leaders instead look to the ancient past for inspiration. By channeling the Oracle of Delphi, these leaders ask better questions and challenge their organizations to transform. Offering a provocative lens on the future of strategic leadership, The Leader's Oracle is not just a book about strategy—it is a call for a cultural shift in how we lead, how we think, and how we build organizations. Through this uniquely powerful framework, readers examine and harness the timeless wisdom of the ancients to help their own business and career: <ul><li>operate at the edge of clarity</li><li>interpret patterns and possibilities</li><li>provoke transformation, not comfort </li><li>serve the powerful, but answer to the truth</li><li>protect future-facing wisdom in a reactive world</li></ul> This unique framework on business strategy and leadership explores a critical paradox in today’s corporate environment: in a world obsessed with operational excellence and short-term wins while struggling with historic transformational changes, we often neglect the voices of the long-term thinkers, the strategic questioners, the ones who highlight or introduce ambiguity to force clarity. The Leader's Oracle serves as a call to arms for leaders, board members, and aspiring strategists to embrace their inner Delphic voice—one that cuts through noise, evokes questions, and drives tectonic shifts, not just tactical maneuvers.

Using Ancient Wisdom to Improve Strategy and Decision-Making

The Leader's Oracle

A wide-ranging introduction to the foundations and applications of organizational economics—essential for theorists and empiricists across a broad range of fields The rapidly expanding field of organizational economics studies the activities and interactions of organizations of all kinds, from the firms that are key participants in nearly all economic activity to nonprofits, schools, government agencies, hospitals, political parties, religious groups, labor unions, and more. Organizational Economics introduces students and practitioners to the governance mindset, an innovative, unified approach to understanding how organizations manage difficult transactions. It sheds light on the frictions that plague these difficult transactions as well as the wide variety of instruments that organizations use to manage these frictions. By analyzing foundational models and applying those models to some of the core problems that organizations must face, this comprehensive textbook demonstrates how governance works in the economy and identifies ways for managers, policymakers, and economists to help governance and the economy work better. <ul><li>Introduces foundational theories in organizational economics and applies those theories to model important issues that real organizations face</li><li>Takes seriously the conditions under which parties actively manage their interactions rather than governing them by an arms-length transaction, either by choice or necessity</li><li>Covers foundational theories of incentives, control, influence, and relationships</li><li>Applies these models to important topics in organizational economics, including personnel economics, authority, organizational structure, firm boundaries, and interfirm relationships</li><li>Includes problems uniquely designed to help readers engage with the large and growing research literature</li><li>Identifies future directions for research</li></ul>

Foundations and Applications

Organizational Economics

INSIGHTS ON FORESIGHT

Project Management, Planning and Control: The Art and Discipline of Delivery, Ninth Edition is a comprehensive guide designed to equip the reader with essential principles and techniques for managing engineering and technical projects from start to finish. This ninth edition is a widely recommended handbook, now enhanced with fresh insights to meet the evolving needs of project management professionals. Featuring brand new case studies, this edition includes significant updates on governance, adjudication, Building Information Modeling (BIM), agile project management, culture and diversity, international projects, sustainability, artificial intelligence, and digital tools. Chapters are restructured with clearly titled sections organized by theme, improving clarity and usability. Ideal for those pursuing Project Management Professional (PMP) qualifications, this edition aligns with the latest Project Management Body of Knowledge (PMBOK) from both the Project Management Institute (PMI) and the Association of Project Management (APM). It also includes questions and answers to help readers test their understanding. This book is an indispensable resource for both students and seasoned professionals seeking to master project management.

The Art and Discipline of Delivery

Project Management, Planning and Control

How to Create, Manage, and Sustain a Skills-Based Culture

The TWI Implementation Field Guide

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Payback: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Payback offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers</li> </ul> Perfect for company executives who set product and service strategy, Payback is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

When an AI initiative dies, the machine takes the blame. It's almost always the wrong suspect. Every executive who has quietly shelved an AI project has the same explanation ready: the model underperformed, the vendor oversold, the technology "wasn't there yet." In Prevail: What Leaders Must Do Now That Machines Can't Manage, Dr. Tim Bottke argues that this story is a convenient way to avoid the real culprit - a chain of management decisions made long before anyone trained a model. The bug isn't in the technology. It's in us. Bottke turns two decades of decision data into a working diagnostic. PREVAIL starts at the ground floor, where leaders reach for the tool before they've named the problem, and moves up through data, experimentation, ownership, measurement, funding, and governance. The uncomfortable finding is that the damage concentrates on the ground floor and compounds as management builds on those decisions.&nbsp; Readers will discover: <ul> <li>Why AI initiatives fail and how to course correct before the budget is committed</li> <li>Chapter checklists that allow for a working audit</li> <li>Action lists for the operator fixing a rollout, the executive shaping a portfolio, and the board member or investor stress-testing a proposal</li> <li>The one question that predicts success better than anything: what problem does this solve?</li> <li>Composite case studies based on public filings that show each failure pattern in the wild, and the fix that would have caught it</li> <li>A shared vocabulary for boards, investors, and operators to pressure-test any AI proposal</li> <li>What the market actually does when companies admit an AI failure&nbsp;</li> </ul> &nbsp; Prevail is written for those who need something firmer than hype to judge what's in front of them.&nbsp;

What Leaders Must Do Because Machines Can't Manage

Prevail

Customer Salience

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