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Hudson P: Customer Salience

Customer Salience

How to build your customer into your culture

HBR Handbooks

The one primer you need to create, capture, and realize value in today's volatile and uncertain environment.No matter what business you are in, strategy plays a critical purpose and role in your company's success. But most leaders struggle to effectively define, let alone implement, a great "strategy." By ignoring essential elements in the process, they lead their companies toward confusion, misalignment, and underperformance.The HBR Strategy Handbook presents a new way to think about strategy that goes beyond simply identifying competitive advantage. Harvard Business School professor and strategy expert David J. Collis introduces the complete strategy landscape, a framework and process for making carefully coordinated choices that together ensure strategy is clear and actionable. He describes how to identify the most promising opportunities to pursue, forge a business model that maximizes value creation, craft a sustainable competitive position, and design an operating model to realize value over the long term. Building on decades' worth of work in the area, Collis offers detailed examples, tools, and reflection questions to help executives establish the best approach for their companies.Whether you're a CEO or a senior leader, or aspire to be one, the advice in this book will help you set your objective, define your scope, and execute for greatest impact.HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack--whatever your role.

Everything You Need to Create and Execute a Winning Strategy

The Harvard Business Review Strategy Handbook

Advising CEOs for decades and having served as BCG's CEO for nine years, Rich Lesser spent a career in the rooms where high-stakes business decisions get made. In The Six-in-One CEO, he invites you into those rooms as he defines the six roles a modern CEO must play, and what it takes to play them well.The CEO's job has changed more in this decade than at any point in modern business history. Shocks arrive faster and overlap. AI is permeating every corner of the enterprise. Trust is harder to build and easier to lose. Geopolitics are upending business as usual. Employees are facing a new host of stressors. Today's leaders must navigate all this while delivering growth and building organizations for the long term.To explore these challenges, Lesser, now BCG's Global Chair, had candid conversations with more than two dozen leading CEOs, including Arvind Krishna of IBM, Carol Tomé of UPS, Christophe Fouquet of ASML, Doug McMillon of Walmart, Maria Black of ADP, Nicolas Hieronimus of L'Oréal, and Young Liu of Foxconn.Their stories, BCG's insights, and Lesser's own experience converge on six roles CEOs must now embrace: chief vitality officer, chief learning officer, chief statesman, chief resilience officer, chief trust officer, and chief well-being officer.Avoiding the checklists and playbooks often found in traditional business books, Lesser closes each chapter with personal memos to CEOs offering practical advice on navigating the six roles based on real-world examples. He also offers his take on the critical leadership traits that CEOs often underestimate, along with his holistic view on legacy.Reflective about what leadership has always required and exacting about what this era now demands, The Six-in-One CEO is grounded in real decisions rather than theory, written by a leader who has done the job, and leveraging BCG's vast experience. It's essential reading for CEOs, senior executives, rising leaders, and anyone responsible for guiding organizations in this extraordinary period of change.

Redefining Leadership for a High-Speed, High-Stakes World

The Six-in-One CEO

Build strategic and technological insight at the intersection of finance and innovation. Principles of Fintech by Alex Zarifis is a practical textbook designed for undergraduate and postgraduate students in business and financial management. Closely aligned with modules in Fintech, digital finance and financial innovation, it equips learners with the knowledge and applied frameworks needed to understand, evaluate and implement financial technologies across contemporary systems. This textbook explores the core technologies and business models shaping the Fintech landscape, from generative AI and blockchain to digital payments, InsurTech and WealthTech. Students are guided through how fintech solutions are developed, implemented and scaled, while critically assessing issues of ethics, governance, regulation and risk management. This textbook includes: - Clear learning objectives and summaries to frame each chapter and consolidate understanding - Applied frameworks linking theory to financial practice - Reflective questions and activities to encourage deeper analysis - Real-world examples to strengthen critical evaluation With its balanced integration of theory, application and critical reflection, Principles of Fintech prepares students to contribute to the evolving world of digital finance and financial innovation.

Financial Technology, Business Models and Strategic Innovation

Principles of Fintech

In a world of tremendous change, uncertainty, and simplistic AI-driven answers, it is easy to look to an uncertain future with anxiety. In The Leader's Oracle, Chief Strategy and Innovation Officer Roopa Unnikrishnan shows that the wisest leaders instead look to the ancient past for inspiration. By channeling the Oracle of Delphi, these leaders ask better questions and challenge their organizations to transform. Offering a provocative lens on the future of strategic leadership, The Leader's Oracle is not just a book about strategy—it is a call for a cultural shift in how we lead, how we think, and how we build organizations. Through this uniquely powerful framework, readers examine and harness the timeless wisdom of the ancients to help their own business and career: <ul><li>operate at the edge of clarity</li><li>interpret patterns and possibilities</li><li>provoke transformation, not comfort </li><li>serve the powerful, but answer to the truth</li><li>protect future-facing wisdom in a reactive world</li></ul> This unique framework on business strategy and leadership explores a critical paradox in today’s corporate environment: in a world obsessed with operational excellence and short-term wins while struggling with historic transformational changes, we often neglect the voices of the long-term thinkers, the strategic questioners, the ones who highlight or introduce ambiguity to force clarity. The Leader's Oracle serves as a call to arms for leaders, board members, and aspiring strategists to embrace their inner Delphic voice—one that cuts through noise, evokes questions, and drives tectonic shifts, not just tactical maneuvers.

Using Ancient Wisdom to Improve Strategy and Decision-Making

The Leader's Oracle

Build a smarter, faster, more adaptive organization.If you read nothing else on organizational agility, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help accelerate decision-making, keep up with the pace of change, and prepare your organization for a complex world.This book will inspire you to: <ul><li>Maintain strategic flexibility when conditions change quickly</li><li>Eliminate bureaucracy and embed rapid learning cycles</li><li>Apply agile principles to leadership development and HR</li><li>Prioritize projects to create value and speed up innovation</li><li>Redesign workflows and talent practices to leverage AI</li><li>Shift from linear plans to iterative, customer-centric transformations</li></ul>HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

HBR's 10 Must Reads on Organizational Agility (featuring "Agility Hacks" by Amy C. Edmondson and Ranjay Gulati)

Battle-tested frameworks for scaling your company from Silicon Valley's top CEO coach Now in its Second Edition, The Great CEO Within: The Tactical Guide to Company Building delivers the operational playbook Matt Mochary has refined through over 10,000 hours coaching CEOs at OpenAI, Coinbase, Reddit, Robinhood, and dozens of other billion-dollar companies. These are the specific frameworks, templates, and implementation scripts used by founders building the most valuable technology companies today. The Great CEO Within provides immediately deployable systems: the Energy Audit technique for restructuring calendars toward high-value activities, Meeting Efficiency protocols that improve decision quality, and Impeccable Agreements systems for tracking commitments. New to this edition are chapters addressing remote team management, AI-era leadership challenges, and lessons from coaching technology's most influential companies. Readers will also find: <ul> <li>Directly Responsible Individual accountability frameworks that clarify ownership and eliminate ambiguity across fast-growing organizations</li> <li>Scripts and templates for building feedback cultures where difficult conversations happen naturally and productively across teams</li> <li>Techniques for identifying when fear or anger distort judgment and methods for restoring clear decision-making</li> <li>Step-by-step implementation instructions tested across hundreds of high-growth companies at Series B and beyond</li> <li>Protocols for efficient decision-making, team alignment, and hiring exceptional people during periods of rapid scale</li> </ul> The Great CEO Within serves first-time and experienced CEOs seeking concrete, field-tested systems for leading high-growth organizations through every stage of scaling.

The Tactical Guide to Company Building

The Great CEO Within

An indispensable guide to dealing with disasters from one of today's foremost thinkers in crisis management, now updated with a new afterword "In a world marred by preventable miscalculation, Juliette Kayyem's The Devil Never Sleeps provides a playbook for making it out alive." -The New Yorker The future may be unpredictable, but nowadays, disasters are not. We live in a time of consistent catastrophe, where things more often go wrong than right. So why do we still fumble when crisis strikes? In The Devil Never Sleeps, Juliette Kayyem outlines a radical new way to prepare for disasters. Traditional principles of crisis management, focused on preventing disasters, are no longer viable. We need a forward-thinking approach that allows us to respond, recover, and build more resilience when crisis occurs. Drawing on her experience in national security and assessing real-life examples-from natural disasters like the California wildfires to human-made ones like airplane collisions-Kayyem identifies common lessons that can be implemented now to limit harm in the future. The Devil Never Sleeps is an essential guide for developing strategies that actually work in the face of perpetual catastrophe.

Learning to Live in an Age of Disasters

The Devil Never Sleeps

Design questionnaires that deliver reliable insights, reduce bias and support confident decision making. Questionnaire Design by Stephanie Marsh and Kate Bolton is a practical, research-led guide for senior professionals, policy leaders as well as academics who need to produce high-quality data that stands up to scrutiny. Whether you are leading research projects, shaping policy or driving data-led strategy, this book shows how to design questionnaires that generate accurate, meaningful and actionable insights. Now in its 6th edition, this fully updated bestseller combines methodological rigor with practical application, including new coverage of AI in research design and analysis. You will learn how to: - Translate research objectives into clear, unbiased questions - Design respondent-focused surveys that improve data quality - Identify and reduce bias, including social desirability effects - Apply ethical standards across complex research environments - Use AI tools to enhance questionnaire design and analysis Grounded in real-world examples, this book connects questionnaire design choices directly to data accuracy, interpretation and strategic outcomes. Equip your organization with research tools that improve insight quality, strengthen evidence and support better decisions at scale. Themes include: questionnaire design, research methods, data quality, survey bias, AI in research, evidence-based decision making

How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaire Design

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

How Corporations Built Our Choices and Sold Our Freedom

Choose Your Captivity

Turn L&amp;D into a strategic skills engine that drives organizational performance, influence and competitive advantage. Strategic L&amp;D by David James is an essential guide for senior L&amp;D professionals who need to close skills gaps, prove business impact and position learning as a mission-critical function. Moving beyond courses, platforms and content, this book shows how L&amp;D leaders can shift from visible activity to measurable performance improvement. It explains how to build strategic influence, align learning with business priorities and demonstrate the value of L&amp;D in revenue, productivity and organizational resilience. You will learn how to: - Build a robust L&amp;D strategy - Close workforce skills gaps at scale - Increase influence with senior stakeholders - Measure learning impact on business performance - Use data to prove strategic value With practical advice, real-world examples and a clear L&amp;D maturity model, Strategic L&amp;D gives senior learning leaders the tools to elevate their function, strengthen organizational capability and help the business outperform the competition. Themes include: L&amp;D strategy, skills gaps, learning impact, workforce capability, business performance, strategic influence

Close the Skills Gap and Drive Business Performance

Strategic L&D

In The Four Paradigms in Economics: Theories, Concepts, and Analytical Tools, Kavous Ardalan demonstrates how these four paradigms explain any economics phenomenon differently, and therefore, together they provide a broader and deeper understanding of the economic phenomenon under consideration. The main theme of The Four Paradigms of Economics is that social theory can usefully be conceived in terms of these four key paradigms: functionalist, interpretive, radical humanist, and radical structuralist. The four paradigms are founded upon different assumptions about the nature of social science and society, and therefore, provide different explanations of any phenomenon. The book also looks at the major prevailing schools of thought in economics (Neo-Classical Economics, New Institutional Economics, Behavioral Economics, Austrian Economics, Post-Keynesian Economics, Institutional Economics, Social Economics, Radical Economics, and Marxist Economics) from the point of view of the four paradigms and locates them within the four-paradigm framework.

Theories, Concepts, and Analytical Tools

The Four Paradigms in Economics

Competitive advantage is found in operations, and in the operations leaders who build resilient, adaptive, and intelligent businesses.The relentless waves of disruption in the turbulent 2020s--from the Covid-19 pandemic to AI breakthroughs and so much more--have made operations the nerve center of business survival. The companies thriving in today's volatile world are those that have transformed operations from a "silent function" into a strategic engine of resilience, innovation, growth, and competitive advantage. In this practical book, you learn how it's done.Professor of Strategy and Supply Chain Management Carlos Cordon joins the former head of operations at Nestlé, Magdi Batato, to show leaders why operations is the CEO's secret weapon and how the COO has emerged as one of the most strategically important roles in modern business.Drawing on interviews, case studies, and real-world lessons from global leaders at companies including Nestlé, Apple, Carlsberg, Danaher, and Novo Nordisk, the authors reveal how modern executives are rethinking the supply chain to be something more flexible and nonlinear; how they're reimagining manufacturing, sustainability, technology, talent, and customer responsiveness in an era when disruption is constant and adaptability is everything.From nearshoring and AI-powered decision-making to sustainable sourcing, consumer-driven operations, and resilient ecosystems, the book provides a practical framework for building operations that can withstand shocks while continuing to innovate and grow. It will guide CEOs, COOs, supply chain leaders, strategists, and anyone responsible for steering organizations through an increasingly unpredictable world.Operational resilience is now inseparable from long-term success. Operations is strategy.

Redefining Competitive Advantage for the Next Era of Business

Operations Is Strategy

Customer Salience

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