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Marketing Budgeting (RLE Marketing)
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Marketing Budgeting (RLE Marketing)

A Political and Organisational Model
Livre (broché)env. 55.50 CHF
livrable dans env. 10-20 jours

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

novembre 2015, env. 538 pages, Routledge Library Editions: Marketing, Anglais
Taylor and Francis
978-1-138-99563-5

Autres titres de la collection: Routledge Library Editions: Marketing

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Advertising for Account Holders (RLE Marketing)
Taylor and Francis, 2016
978-1-138-96615-4
env. 55.50 CHF
livrable dans env. 10-20 jours
The Early Advertising Scene (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98909-2
env. 80.00 CHF
livrable dans env. 10-20 jours
Marketing for the Developing Company (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98045-7
env. 80.00 CHF
livrable dans env. 10-20 jours
The Advertising Agency (RLE Marketing)
Procedure and Practice
Taylor and Francis, 2015
978-1-138-99765-3
env. 80.00 CHF
livrable dans env. 10-20 jours
Planning the Corporate Reputation (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99497-3
env. 80.00 CHF
livrable dans env. 10-20 jours
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE ...
Taylor and Francis, 2015
978-1-138-97136-3
env. 86.00 CHF
livrable dans env. 10-20 jours
Marketing Management in Air Transport (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99565-9
env. 80.00 CHF
livrable dans env. 10-20 jours
Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
Taylor and Francis, 2015
978-1-138-96593-5
env. 80.00 CHF
livrable dans env. 10-20 jours
Industrial Advertising Copy (RLE Marketing)
Taylor and Francis, 2015
978-1-138-97263-6
env. 80.00 CHF
livrable dans env. 10-20 jours
Innovation and New Product Marketing (RLE Marketing)
Taylor and Francis, 2015
978-1-138-97276-6
env. 86.00 CHF
livrable dans env. 10-20 jours
Industrial Marketing Research (RLE Marketing)
Management and Technique
Taylor and Francis, 2015
978-1-138-97265-0
env. 80.00 CHF
livrable dans env. 10-20 jours
Managing Marketing Information (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98031-0
env. 80.00 CHF
livrable dans env. 10-20 jours

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