Consumer Behaviour and Analytics
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
novembre 2023, env. 214 pages, Mastering Business Analytics, Anglais
Taylor and Francis
978-1-03-238834-2
Taylor and Francis
978-1-03-238834-2
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
novembre 2023, env. 214 pages, Mastering Business Analytics, Anglais
Taylor and Francis
978-1-03-238834-2
Taylor and Francis
978-1-03-238834-2
Autres titres de la collection: Mastering Business Analytics
Afficher toutPractical Supply Chain and Logistics Analytics
An Introduction
Taylor and Francis, 2026
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Practical Supply Chain and Logistics Analytics
An Introduction
Taylor and Francis, 2026
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Essentials of Pricing Analytics
Tools and Implementation with Excel
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Essentials of Pricing Analytics
Tools and Implementation with Excel
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Supply Chain Analytics
Using Data to Optimise Supply Chain Processes
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Mastering Data Science
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Statistical Tools for Marketing and Consumer Behavior Using SPSS
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