Consumer Behaviour and Analytics
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
novembre 2023, env. 214 pages, Mastering Business Analytics, Anglais
Taylor and Francis
978-1-03-238834-2
Taylor and Francis
978-1-03-238834-2
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
novembre 2023, env. 214 pages, Mastering Business Analytics, Anglais
Taylor and Francis
978-1-03-238834-2
Taylor and Francis
978-1-03-238834-2
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