This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.
novembre 2020, env. 280 pages, Mastering Business Analytics, Anglais
Taylor and Francis
978-0-367-36322-2
Taylor and Francis
978-0-367-36322-2
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.
novembre 2020, env. 280 pages, Mastering Business Analytics, Anglais
Taylor and Francis
978-0-367-36322-2
Taylor and Francis
978-0-367-36322-2
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