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Essentials of Pricing Analytics

Essentials of Pricing Analytics

Tools and Implementation with Excel

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This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.

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novembre 2020, 280 Pages, Mastering Business Analytics, Anglais
Taylor and Francis
978-0-367-36323-9

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