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Tasgal Anthony: The Art in Marketing

The Art in Marketing

Why we need less science and more art in marketing

How ideas from science can transform your life

The Art of Physics

The Blueprint for AI Adoption and Societal Transformation

Answers to the business paradox of focusing on serving society and still be prosperous The Caring Company: How Great Companies Do One Thing Better Than the Rest clearly shows how businesses can choose to serve the common good as #1 priority and still achieve higher performance. Rather than simply transacting with their customers, suppliers, and the local community, this book explains how companies who instead build unconditionally caring relationships with them are rewarded economically for doing so. Written in a lively narrative style and backed by research from history and economics to psychology and philosophy and by many case studies of contemporary companies that have successfully adopted this new business paradigm, this book also discusses: <ul> <li>Challenges in accepting and implementing a radically new business paradigm and ways to overcome them</li> <li>How to make employees willing to provide unconditional care to customers, suppliers, and the local community</li> <li>The origins of capitalistic enterprise, which have surprisingly been about more than just money and the future of capitalism remodeled around the caring companies</li> </ul> The Caring Company: How Great Companies Do One Thing Better Than the Rest is a timely, essential read for managers, executives, business leaders, and entrepreneurs seeking to align their heartset with their mindset and transform their businesses to serve society while achieving greater business success. By doing so, they will reshape the free-market economy for the better.

How to Shift Business and the Economy for Good

The Caring Company

"Kishshana has been an inspiration to me as an entrepreneur, coach, and friend, offering me the opportunity to watch her live out and lead others through the principles and practices she writes about in Busy Is A Four-Letter Word. She has given us a gift by assembling the wisdom she has gained in this accessible and authentic Bible for anyone who has grown up believing they would have to work twice as hard to get half as much in life and leadership. The good news Kishshana shares in Busy Is A Four-Letter Word is a healing balm with applicable lessons and tools for achieving the harmony needed to live purposeful, balanced lives." -MARIA DAUTRUCHE, Founder of dopwell group LLC "In Busy Is A Four-Letter Word, Kishshana Palmer does what she does best-cuts right through the noise by bringing us the truth via humor and complete relatability. With her 5-Step ReThink Method, Kishshana shows us how to ditch the glorification of busyness and embrace actual self-care, rest, and the power of saying 'no'. It's a loving wake-up call that delivers exactly what we need to overcome 'martyritis' and thrive by doing less. This book will be on my nightstand for years to come." -MALLORY ERICKSON, author of What the Fundraising "Busy Is A Four-Letter Word is a revelation. In her approach to supporting effective, efficient, healthy living and leading, Kishshana manages to bring together the best of many worlds. She brings us nostalgia with pop-culture characters we love, but through a fresh lens of reflection. She gives us personal stories that are vulnerable and authentic, accessible and resonant, approachable and real. She gives us validating research and practical applications that move us past words into action. Throughout this worthwhile read, I was tickled pink, seeing red, feeling in true-blue community and accelerated through a green light to make tangible changes in how I approach my life and work. You will be too." -AJUAH HELTON, Long Time Education Leader and Woman Who Regularly Does Too Much

A Guide to Achieving More by Doing Less

Busy Is a Four-Letter Word

Transformational and Wellness-Driven Hospitality

Ultra-Luxury Travel

Complexity, Risk Modeling, and Systems

The Science of Resilience

An eye-opening strategy guide for business leaders navigating the introduction of artificial intelligence In Between You and AI: Unlock the Power of Human Skills to Thrive in an AI-Driven World, digital transformation speaker and economist Andrea Iorio delivers a clear and actionable roadmap to not just maintain relevance, but to thrive as the technology we all work with everyday changes rapidly. The author offers a three-part framework addressing the cognitive, behavioral, and emotional dimensions of tech transformation, walking readers through the steps to developing the human skills needed to thrive in the modern marketplace. Between You and AI challenges you to embrace artificial intelligence as a partner and unlock the uniquely human potential that defines the future of work. You'll also find: <ul> <li>Real-world strategies, examples, and insights that you can use immediately in your own company</li> <li>Tools to help leverage AI as a strategy for growth, rather than as "competition" for human labor</li> <li>Ways to lead others with trust and emotional intelligence, creating value where AI cannot</li> </ul> This book answers the question, "How do we make humans indispensable in a world of machines?" It's a blueprint to building hybrid teams-human and AI-that effectively innovate, unlock resilience, and achieve long-term success. It's perfect for managers, executives, and other business leaders in virtually any industry.

Unlock the Power of Human Skills to Thrive in an AI-Driven World

Between You and AI

PRAISE FOR BURNT OUT TO LIT UP "Burnt Out to Lit Up is a must-read for all leaders in the workplace. Daisy Auger-Domínguez provides a comprehensive and achievable road map from a workplace landscape riddled with burnout and dysfunction to one of sustainability and healthy productivity. With real life examples and compelling research, this book is the new handbook for managers." -EVE RODSKY, New York Times bestselling author of Fair Play "In Burnt Out to Lit Up, Daisy Auger-Domínguez uses her vast leadership experience to show how we can stop burnout in its tracks. Employees, bosses, and organizations shouldn't take burnout lightly-and this book shows us how to meet it head on." -ARTHUR C. BROOKS, Harvard Professor and #1 New York Times bestselling author "Daisy Auger-Domínguez is the leader we need right now. After finding herself burned out to the extreme of feeling 'burnt crispy,' the C-Suite exec fought to find her light again, and shows us how we can, too.... When too many talented individuals, especially BIPOC, are walking away from the corporate grind, Daisy guides us back to feeling lit up again." -ROBYN MORENO, former media executive and author of Get Rooted "I loved Daisy's suggested 'scripts'-actual conversation starters and responses for every situation, be it working with a team on the verge of burnout, talking to a boss who has pushed you over the edge, or facing up to your own role in making burnout happen. Daisy is the perfect choice for delivering tough love, as she has burned out and emerged triumphant, experiencing the energy of post-burnout growth!" -JOANNA BARSH, McKinsey &amp; Company director emerita; bestselling author of How Remarkable Women Lead "This book empowers readers to turn burnout into an opportunity for growth, innovation, and renewed passion, inspiring those around you to light up with you. It's a call to action to reignite the joy and purpose in leadership, inspiring a new era of leaders to lead with heart, resilience, and a transformative vision." -RESHMA SAUJANI, author, activist, and the founder of Girls Who Code and Moms First

How to Reignite the Joy of Leading People

Burnt Out to Lit Up

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

An eye-opening discussion on the transformative impact of AI and how to prepare for&nbsp;a new future. In The Next Renaissance: AI and the Expansion of Human Potential, acclaimed AI advisor Zack Kass presents an optimistic and compelling vision of how artificial intelligence will shape our lives. Drawing on historical context, cutting-edge advancements, and firsthand experience, Kass lays out how AI will become a collaborative partner in building a better, more creative, and more compassionate world. Just as the original Renaissance revolutionized art, science, and society, today's AI-driven Renaissance will redefine how we create, innovate, and flourish. Kass leverages his deep industry expertise to explain how this transformative technology will solve previously unimaginable challenges, presenting entirely new possibilities. Inside the book, you'll discover: ¿&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Practical strategies to navigate AI's integration into everyday life. ¿&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Clear guidance on future-proofing your career by emphasizing uniquely-human skill. ¿&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Insights into how AI opens up entirely new domains of knowledge by solving ambiguous problems. ¿&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; How to overcome the psychological and societal barriers to AI adoption. ¿&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Concrete examples of AI amplifying human potential by saving time and resources, and sparking creativity. A must-read for anyone interested in the most powerful technological advancement since the steam engine. The Next Renaissance is here.

AI and the Expansion of Human Potential

The Next Renaissance

Explore the current best practices and strategies in hotel operations, in this textbook for upper-level undergraduate and postgraduate students, with an emphasis on crisis and resiliency management in response to recent significant changes in the industry.

Strategic and Resilient Practices

Hotel Operations Management

50 Unmissable Productivity Insights

Secrets of Productive People

The Art in Marketing

Informations bibliographiques

Mots-clés

Informations bibliographiques

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