Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Tasgal Anthony: The Art in Marketing

The Art in Marketing

Why we need less science and more art in marketing

Routledge Research in Sustainability and Business

A Playbook for Generating Long-Term Value from Sustainable Practices

Integrating Sustainability and ESG in Private Equity

Untitled Book ITB

A clear and practical blueprint for anyone seeking to drive personal, business, and global change Changemaker: A Modern Playbook for Creating Personal Impact and Transformational Change&nbsp;by industry change leader and tech visionary Jacqueline Corbelli, is both a practical resource and a call to action for those determined to make a difference. Corbelli draws on decades of hands-on leadership to guide readers from recognizing tough problems to achieving meaningful results, using a step-by-step framework focused on actionable solutions and unlocking personal potential. Inside, you'll learn to: ¿ Break down big challenges into manageable steps ¿ Set realistic, ambitious timelines for lasting momentum ¿ Prioritize efforts for maximum impact with your available resources ¿ Harness collaboration across technology, communities, and business&nbsp; Whether you're leading a company, launching a movement, or simply motivated to spark change, Changemaker provides practical strategies, real-world examples, and an interactive workbook to help you become a catalyst for transformation-proving that lasting change starts with you.

A Modern Playbook for Creating Personal Impact and Transformational Change

Changemaker

Anthem Ethics of Personal Data Collection

Examines the evolving landscape of data privacy and ethics, arguing that businesses can build trust and drive growth by adopting transparent, consumer-focused data frameworks beyond legal compliance

Data privacy continues to be an important topic for discussion throughout changing technology, business, and legislation landscapes. The U.S. legislation continues to shift state-by-state, resulting in changes that are often difficult for companies to keep up with. This is (one reason) why businesses should adopt their own data framework principles to guide their business strategy. Developing data guidelines or principles is the practice of a business voluntarily going beyond data privacy legislation to create and implement a data collection and usage framework that prioritizes customer relationships through a lens of transparency and control. 
The book explores how consumer data are currently collected from everyday interactions, surveys, website usage, purchases, and more, then examines how that information feeds data and business strategies for companies around the world. Data collection is often complex-it requires different kinds of technology and uses different validation methods, all across different pieces of data-and this complexity can lead to issues with accuracy and tracking of when and how consumer data are used. Data are used to drive business strategies by helping companies find their most loyal users, bring in new customers, and increase usage, among other things. An underlying guide for data principles can lead to improved accuracy in data collection, help businesses stay transparent with consumers, generate more trust, and ultimately, increase business performance. 
As consumers become more educated and more aware about what data are collected and how they are used by companies, there is a growing need for businesses to develop a relationship with their consumers built on trust and mutual value. There is currently a gap between the amount of data collected, its usage, and how consumers trust and value the companies with which they do business. 
Finally, this book discusses how businesses can bridge that gap, between consumer trust and effective business strategy by developing their own set of data guidelines and principles that can improve business growth. These strategies are designed to help drive consumer trust by treating consumers like real people and understanding the relationship between data collection, usage, and consumer trust.

How Applied Data Principles Drive Trust and Business Growth

Navigating Data Standards in Business Strategy

Delivering Customer Insight

Marketing Research

Lessons from a Life at Goldman Sachs

Streetwise

Using Lean Decision-Making to Drive Trust, Ownership, and Team Productivity

The 5% Rule of Leadership

Mastering the Art of Problem Solving

The Solution Mindset

The Human-Centric Leader

The Art of Achieving Your Full Potential

Potentialize

Renommierte Wissenschaftlerinnen und Wissenschaftler und Führungskräfte untersuchen in diesem Buch entlang der Phasen des Marketingmanagementprozesses die Grundlagen, Konzepte, Instrumente, cross-funktionale Schnittstellen und Wirkungen eines nachhaltigen Marketing und präsentieren Lösungsoptionen zur Generierung eines Kunden- und Wettbewerbsvorteils unter Beachtung von Nachhaltigkeitsanforderungen. Die Herausgeber verfolgen eine systematische Zusammenführung der Ergebnisse aus Wissenschaft und Praxis. Ihr Ziel ist es, einen Impuls für den Wissenstransfer zwischen Wissenschaft und Praxis zu geben, damit die innovative und wirkungsvolle Umsetzung eines Sustainable Marketing im Unternehmensalltag weiter voranschreitet. 
Für die 2. Auflage wurden eine Reihe von Beiträgen überarbeitet und eine Vielzahl von Autorinnen und Autoren aus Wissenschaft und Praxis mit neuen Expertisen aufgenommen. Neben aktuellen Beiträgen und Cases zu einzelnen Entscheidungstatbeständen und Transformationsstrategien des Sustainable Marketing Management (Produktinnovationen, Markenführung, Pricing, Logistik, Nudging, Kommunikation) werden auch ausgewählte cross-funktionale Schnittstellen adressiert.Der Inhalt<ul><li>Grundverständnis und situativer Kontext des Sustainable Marketing</li><li>Entwicklung einer nachhaltigen Marketingkonzeption</li><li>Managementherausforderungen eines Sustainable Marketing (ökologische, soziale und ökonomische Zielinhalte; der politische und rechtliche Kontext)</li><li>Cross-funktionale Schnittstellen eines Sustainable Marketing (u.a. Controlling, Accounting, Corporate Communications)</li><li>Umsetzung von nachhaltigen Marketingstrategien mit Praxisbeispielen aus der Automobil-, Telekommunikations-, Konsumgüterbranche und dem Handel sowie von öffentlichen Mobilitätsdienstleistern und innovativen Stiftungen u.a.m.</li></ul>Die Herausgeber 
Prof. Dr. Dr. h.c. mult. Heribert Meffert ist Professor der Betriebswirtschaftslehre, insbesondere Marketing, und emeritierter Direktor des Instituts für Marketing am Marketing Center Münster (MCM) der Westfälischen Wilhelms-Universität Münster. Prof. Dr. Peter Kenning&nbsp;ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Marketing, an der Heinrich-Heine-Universität Düsseldorf. Zudem berät er seit 2018 als Mitglied des Sachverständigenrats für Verbraucherfragen (SVRV) die Bundesregierung zu verbraucherpolitischen Fragen. Prof. Dr. Manfred Kirchgeorg ist Direktor des Centers für nachhaltige marktorientierte Unternehmensführung an der HHL Leipzig Graduate School of Management. Er promovierte zum Thema "Marktorientiertes Umweltmanagement" und habilitierte über "Marktstrategisches Kreislaufmanagement" an der Westfälischen Wilhelms-Universität Münster.

Grundlagen und Cases

Sustainable Marketing Management

Praise for IRREPLACEABLE "If you think AI is just about robots and algorithms, think again. IRREPLACEABLE will shatter your assumptions and challenge you to reimagine what it means to be human in a machine age." -Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times Bestselling Author of The Earned Life, Triggers, and What Got You Here Won't Get You There "IRREPLACEABLE is addressing the most important question of our time: how do we keep our humanity front and center in an AI-dominated world? I challenge you to find a book more timely and relevant!" -Klaus Schwab, Founder and Executive Chairman of the World Economic Forum "IRREPLACEABLE is a vital guide to thinking differently and working confidently in tandem with AI. Pascal Bornet's insights and strategies are essential to succeed with customers and colleagues, in your community and career." -Ron Kaufman, New York Times Bestselling Author of Uplifting Service "In a world obsessed with the power of AI, IRREPLACEABLE dares to ask the question: what makes us human? The answer may surprise you." -Dr. Luc Julia, Co-Founder of Apple Siri "One of the most important books of our times, Pascal Bornet's IRREPLACEABLE is a must-read guide for navigating the AI revolution, empowering readers to excel personally and professionally in a technology-driven world." -Bernard Marr, Futurist, Internationally Bestselling Author "A very practical guide to strengthening our humanity with AI." -Nir Eyal, Bestselling Author of Hooked and Indistractable "Both a wake-up call and a practical guide to rediscover what makes us truly human in the age of AI." -Gerd Leonhard, Futurist and Humanist "I've always believed that AI will enhance human capabilities rather than replace them. This excellent book provides a roadmap for individuals and organizations to become effective partners with smart machines. Follow its advice, and you'll be well-equipped for the present and the future." -Thomas H. Davenport, Distinguished Professor, Babson College; Author of Only Humans Need Apply, Working with AI, and All In on AI "IRREPLACEABLE challenges us to confront the ultimate dilemmas: who are we, and what is our purpose in a world transformed by AI? The answers may just change your life." -Professor Jochen Wirtz, Vice Dean MBA Programmes, National University of Singapore "IRREPLACEABLE forces us to question our future in an increasingly technologically mediated world and learn to take action!" -Leonard A. Schlesinger, Baker Foundation Professor, Harvard Business School

The Art of Standing Out in the Age of Artificial Intelligence

IRREPLACEABLE

The Art in Marketing

Autres titres sur ce thème