Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
janvier 2024, env. 308 pages, Mastering Business Analytics, Anglais
Taylor and Francis
978-0-367-45641-2
Taylor and Francis
978-0-367-45641-2
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
janvier 2024, env. 308 pages, Mastering Business Analytics, Anglais
Taylor and Francis
978-0-367-45641-2
Taylor and Francis
978-0-367-45641-2
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