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Digital Analytics for Marketing
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Digital Analytics for Marketing

Buch (broschiert)ca. 90.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

Januar 2024, ca. 308 Seiten, Mastering Business Analytics, Englisch
Taylor and Francis
978-0-367-45641-2

Weitere Titel der Reihe: Mastering Business Analytics

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Practical Supply Chain and Logistics Analytics
An Introduction
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Essentials of Pricing Analytics
Tools and Implementation with Excel
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Essentials of Pricing Analytics
Tools and Implementation with Excel
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Supply Chain Analytics
Using Data to Optimise Supply Chain Processes
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Digital Analytics for Marketing
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Consumer Behaviour and Analytics
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Creating Value with Data Analytics in Marketing
Mastering Data Science
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Creating Value with Data Analytics in Marketing
Mastering Data Science
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Statistical Tools for Marketing and Consumer Behavior Using SPSS
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