Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
Januar 2024, ca. 308 Seiten, Mastering Business Analytics, Englisch
Taylor and Francis
978-0-367-45792-1
Taylor and Francis
978-0-367-45792-1
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
Januar 2024, ca. 308 Seiten, Mastering Business Analytics, Englisch
Taylor and Francis
978-0-367-45792-1
Taylor and Francis
978-0-367-45792-1
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