Consumer Behaviour and Analytics
Von:
Smith, AndrewThe 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
November 2023, ca. 214 Seiten, Mastering Business Analytics, Englisch
Taylor and Francis
978-1-03-238834-2
Taylor and Francis
978-1-03-238834-2
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
November 2023, ca. 214 Seiten, Mastering Business Analytics, Englisch
Taylor and Francis
978-1-03-238834-2
Taylor and Francis
978-1-03-238834-2
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