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Willard Chiuya

A Working Model Towards Curbing Tobacco Side Marketing

Curbing Tobacco Side Marketing By Farmers In Zimbabwe

Master's Thesis from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: 66, University of Plymouth (Plymouth Business School), course: Business managemnet, language: English, abstract: This study was aimed at examining the impact of artificial intelligence (AI) on digital marketing of SMEs in Nigeria. The respondents of this study were SMEs owners in Lagos State, Nigeria. Quantitative and qualitative data was collected with the aid of questionnaire and interview section respectively. Qualitative data was analyzed with thematic analysis while the quantitative data was analyzed with correlation and regression to test the hypothesis generated. This study revealed that the use of AI by SMEs in Nigeria had a positive impact on digital marketing and sales performance. It also identified the major challenge associated with the application of AI in the digital marketing initiatives of Nigerian SMEs to be the lack of AI professionals to facilitate the integration of AI into their digital marketing initiatives.


Adaobi Oti

The Impact of Artificial Intelligence on Digital Marketing. A Case of Nigerian SMEs

 Anonymous

Eine Analyse des Wirecard-Skandals

Corporate Governance im Spannungsfeld von Prinzipal-Agenten-Theorie und Stewardship-Ansatz

The Sunday Times bestselling author of The Children of Ash and Elm and award-winning expert on the Vikings brings us even closer to their world Who do we think of when we think about the Vikings? Most of us are familiar with the seafaring marauders who raided, traded and settled the coasts of Europe between the eighth and eleventh centuries. In fact, those warriors made up only a small minority among a diverse people who had many roles and callings. In this eye-opening and often moving book, Neil Price takes us on a journey across the Viking world, revealing the complex, varied and richly textured lives of those who inhabited it through the intimate context of their burials. Traversing a vast Scandinavian diaspora that stretched from the eastern Steppe all the way to Newfoundland, we meet townsfolk and farmers, the free and the enslaved, immigrants and diplomats, followers of many gods and the worshippers of one, sea-kings, shamans, sorceresses, and - of course - the ferocious pirates who gave the víkingar their name. Unexpected encounters along the way challenge received wisdom about Norse culture, spiritual practices and politics, showing how they transformed their times and in doing so were changed themselves. How did a woman of Persian ancestry come to be interred in the richest Viking grave ever found? What do an arctic hunter and a Sámi nomad tell us about a fast-changing society's notions of identity and belonging? How did these individuals see themselves, and what were their attitudes towards the elderly, infirm and children in their midst? Drawing on the latest archaeological research and scientific analysis, The Sea-King and the Sorceress brings us closer to understanding the lives and times of the Vikings. The era that bears their name will never seem so simple again.

Life and Death in the Viking Age

The Sea-King and the Sorceress

David Newman

22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth

Market Eminence

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, , Sprache: Deutsch, Abstract: Ulrichs Konzept bildet den Schwerpunkt dieser Arbeit. Zur Darstellung der Notwendigkeit dieser Konzeptionen wird zunächst kurz auf die Wirtschafts- und Unternehmensethik und ihre Problemfelder verwiesen. Die Charakteristika von Ulrichs Ansatz werden dabei herausgearbeitet und von der Instrumentalistischen Unternehmensethik abgegrenzt. Der Einsturz der Textilfabrik Rana Plaza in Bangladesch sowie Studien, nach denen die CO₂-Emissionen der Textilindustrie die von Luft- und Schifffahrt gemeinsam produzierten Emissionen weit übersteigen, machen die Auseinandersetzung mit ethischen Maßstäben in dieser Branche besonders dringlich. Aus diesem Grund wird die weltweit agierende H&amp;M Group exemplarisch unter unternehmensethischen Gesichtspunkten analysiert. Der Fokus liegt dabei auf menschenwürdigen Arbeitsbedingungen und umweltschonender Produktion. Es wird aufgezeigt, dass der Konzern dem Ansatz der Instrumentalistischen Unternehmensethik folgt. Mit Rückgriff auf diese Analyse wird schließlich dargestellt, wie das Agieren des Konzerns im Sinne der Integrativen Unternehmensethik nach Ulrich stattdessen aussehen müsste.


Lea Eckert

Auseinandersetzung mit Peter Ulrichs Konzept der Integrativen Wirtschaftsethik am Beispiel der H&M Group

Laura Jiménez Gutiérrez

Marca, identidad corporativa, reputación, marketing, ventas, SEO, objetivos SMART, SEM, e-commerce, briefing, branding, community manager, players, target group, storytelling, engagement, influencers digitales

PROMOCIÓN Y NEGOCIO A TRÁVES DE LAS REDES SOCIALES

Edsrafel Andales

Ethical Issues in Business

Electronic Commerce & Digital Markets

Sophie Marie Berghueser

Digital Technology Applications  in Online Resale Markets

Business and Management (R0)

Sarah Evans-Howe

Why Time Matters to Customers

The Role of Temporality in Customer Experience

'A surprising page-turner, full of humour and startling details' THE TIMES'If I read a better history this year, I will be lucky' TOM HOLLAND'An astonishing tour de force' SPECTATORShortlisted for the HWA Nonfiction Crown AwardLonglisted for the Highland Book PrizeFrom Peter Marshall, winner of the 2018 Wolfson Prize, Storm's Edgeis a new history of the Orkney Islands that delves deep into island politics, folk beliefs and community memory on the geographical edge of Britain.Peter Marshall was born in Orkney. His ancestors were farmers and farm labourers on the northern island of Sanday - where, in 1624, one of them was murdered by a witch. In an expansive and enthralling historical account, Marshall looks afresh at a small group of islands that has been treated as a mere footnote, remote and peripheral, and in doing so invites us to think differently about key events of British history.With Orkney as our point of departure, Marshall traverses three dramatic centuries of religious, political and economic upheaval: a time when what we think of as modern Scotland, and then modern Britain, was being forged and tested.Storm's Edge is a magisterial history, a fascinating cultural study and a mighty attestation to the importance of placing the periphery at the centre. Britain is a nation composed of many different islands, but too often we focus on just one. This book offers a radical alternative, encouraging us to reorient the map and travel with Peter Marshall through landscapes of forgotten history.

Life, Death and Magic in the Islands of Orkney

Storm’s Edge

How the urban-rural divide drives partisan polarization Why have Americans living in different places come to experience politics as a battle between “us” and “them”? In Rural Versus Urban, Suzanne Mettler and Trevor Brown argue that political polarization is not just about red states and blue states, or coastal elites who alienate those in fly-over country. Instead, polarization permeates every region and every state—and has become organized through a pernicious rural-urban division. Mettler and Brown explain the evolution of this gulf across five decades, charting political trends in both places. Drawing on data on individuals, communities, and members of Congress, as well as interviews with local party leaders and former elected officials, they show how the divide emerged and why it poses a threat to democracy. Until about thirty years ago, both political parties attracted support from rural and urban voters. But after place-based inequality grew due to deregulation and trade liberalization, rural dwellers began to view urban people and Democrats as affluent elites out of touch with their needs. Politically active evangelical churches, antiabortion organizations, and gun groups helped deepen the divide, encouraging rural white dwellers to become staunch supporters of the GOP. Now, regional one-party rule in rural America gives Republicans a systematic edge for gaining control of crucial political institutions, including the Senate, House of Representatives, the Presidency, and even the Supreme Court. This is helping enable an extremist political party and pushing democracy to the brink. Mettler and Brown argue that the divide can be repaired—but only if the Democrats build their own robust local organizations and offer citizens a meaningful choice.

The Growing Divide That Threatens Democracy

Rural Versus Urban

A DC Smith / Kings Lake Investigation Series

Get ready to be hooked by the sixth thrilling and atmospheric murder mystery from the million-copy bestselling crime writer: while other detectives are happy to connect the dots of a case, DC Smith paints a whole picture...'Pitch-perfect crime writing.' DAILY EXPRESS 'Peter Grainger's books are addictive.' CRIMINAL ELEMENT'Had me gripped from the very start to the extremely satisfying ending.' ***** Reader Review 'Where has Peter Grainger been my whole life?' ***** Reader Review 'I read a LOT of murder mysteries and this series is one of the best!' ***** Reader ReviewMark Randall lay dead in a field near Lowacre long before Smith had done what he had to do in Belfast.By the time he went back to work, the investigation was well underway. "It's not my case" he says more than once, and he really doesn't need it to be; he has enough to think about as it is. But going around the Norfolk countryside dotting the i's and crossing the t's, speaking to the local farmers and the Brothers of St Francis from Abbeyfields, Smith begins to suspect that the investigation might be heading in entirely the wrong direction.Arrests are made, charges are brought and Christopher Waters asks Smith if he has ever seen the wrong man convicted in a murder case. The answer is yes, and the next question is, what can be done to prevent it happening again?'Ensconced in Kings Lake, in the company of Smith and his team, I didn't want to leave.' FINANCIAL TIMES 'The books are comforting, the writing is subtle and the plots are gripping.' THE TIMES

The Rags of Time

A Working Model Towards Curbing Tobacco Side Marketing

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