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Business and Management (R0)

Deniz Lefkeli

The Corporate Gaze

The Impact of Data Collection on Consumer Behaviour

&lt;p&gt;Chapter 1: Introduction.- Chapter 2: How has being observed in the marketplace changed over time?.- Chapter 3: Who feels more observed?.- Chapter 4: What is the sentiment about being observed?.- Chapter 5: What are some of the consequences of being observed?.- Chapter 6: Concluding remarks.&lt;/p&gt;

Business and Economics (German Language)

Ann-Catrin Cara Pristl

Analyse und Ansätze zum Management produktbezogener Erwartungen von Online-Kunden

Kundenerwartungen als Retourengrund beim Online-Shopping

Social Sciences (R0)

Michael Hanchett Hanson

Our Worlds as Actors in the Dynamics of Change

Creative Contexts

Nguyen Thi Van Anh

Robert McClelland

Nguyen Hoang Thuan

Customer Switching Behaviours in Omnichannel Retailing

Springer Nature Proceedings excluding Computer Science

Jasmine Parajuli

Amrita Dey

Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23

Going Back to the Roots of Marketing

*A Radio 4 Book of the Week*'Captivating, mind-boggling and deeply disturbing' Maureen Freely'Humane, thoughtful and urgent - this book will make you think, make you laugh, make you cry, but also make you burn with rage' Dr Mary WellesleyA thought-provoking deep dive into the global fertility industry and the commodification of the maternal body__________Should surrogacy be a paid service, an altruistic act - or even legal at all?Is it right that you can pay more for 'VIP' egg donors - and to view their photos?How much, if anything, should breastmilk cost - and who should be allowed to buy it?The global fertility industry is rapidly growing, hugely profitable and morally complex. This an industry where one person's biological bad luck can be another person's financial gain. From egg freezing to black-market breastmilk, the maternal body has never been more commodified, yet the ethical, emotional and economic implications are rarely considered.Through a combination of undercover reporting and detailed first-hand accounts Alev Scott exposes how the IVF, surrogacy and milk industries operate around the world and who is profiting. In doing so, she considers the blurred line between exploitation and empowerment. Who should make money from the maternal body: only the women themselves, anyone or no one?Timely, thought-provoking and compelling, Cash Cow is an unmissable investigation into how desire, desperation and commerce intersect, and the impact the fertility industry has on individuals.__________'A powerful, intimate and disturbing exploration of the hidden markets built on women's bodies' Professor Peter Frankopan'An absolute must read for anyone considering surrogacy; a compelling and thought-provoking book for everyone else' Jack Farchy, co-author of The World for Sale

How the Maternal Body Became a Global Commodity – and the Hidden Costs for Women

Cash Cow

An authoritative textbook based on the legendary economics course taught at the University of Chicago—now fully updated and expanded Price theory is a powerful analytical tool kit for measuring, explaining, and predicting market outcomes. This expanded second edition of Chicago Price Theory offers a unique approach to the subject, emphasizing hands-on, practical applications that can help students adeptly integrate economic theory with real-world forces. A key distinction is its focus on market equilibrium and gains from trade. Unlike many microeconomics texts, this book emphasizes how, through markets, households and businesses adapt to conditions like price controls and externalities. It modernizes the Marshallian idea of forward-falling supply, especially for analyzing human capital, and makes use of the cost function and Hicks-Marshall laws to analyze a variety of economic phenomena. Rooted in Chicago’s price theory tradition, this textbook enables students to understand human behavior through the lens of price theory, showing how a small set of well-mastered tools makes it possible to analyze a remarkably wide range of economic questions. <ul><li>Now includes a full chapter closely integrating economic reasoning with the treatment-control paradigm</li><li>Covers topics such as occupational choice, the evolution of inequality, the value of a statistical life, prohibition, and competition</li><li>Uses the economics of “nudges” to understand business contracts and the organization of civil society</li><li>Features analysis of business-to-business transactions</li><li>Discusses the future implications of artificial intelligence</li><li>Comes with lesson plans for minicourses in industrial organization, health economics, macroeconomics, labor, public finance, and urban economics</li><li>Accompanied by video lectures taught by Kevin M. Murphy, Gary Becker, Casey B. Mulligan, and Robert Minton</li></ul>

Chicago Price Theory, Second Edition

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

Willy Schneider

Alexander Hennig

KPIs für Handelsunternehmen

Keywords Kennzahlen Retail Management

In this ambitious and groundbreaking history of the dollar, financial journalist and economic scholar Brendan Greeley makes a new argument about the origins of our money—and the people and nations who have surrendered to it. “Eye-opening, educational, exhaustively reported, and very fun to read.”—Foreign Policy America’s money is global money—nearly every nation in the world writes international contracts in dollars, and in 2023, central banks around the world held nearly $6.7 trillion in dollar reserves, three times any other currency. Today, the United States’ global hegemony rests largely on its ability to produce unlimited treasury bonds that are sold around the world, dollars that supported America’s explosive growth in the twentieth century and funded its massive wars in the twenty-first. American power and the American dollar have become synonymous. Yet in this brilliant 500-year history, Brendan Greeley argues that America’s sovereignty over the dollar is an illusion—that the dollar had already empowered and destroyed nations long before it washed up on colonial shores, and that no country or king has or can ever truly control it. Reaching back to the dollar’s birth as the taler in the 15th-century silver mines of St. Joachimsthal, Greeley reveals how the dollar first thrived as a commodity for merchants and bankers—a big, silver coin that was trusted around the world, even as the miners who pulled it from the ground had trouble getting paid in that same silver. Greeley traces a captivatingly complex path across time and place, from the industrial collapse at the heart of Spain’s 17th-century silver empire, to the birth of American paper dollars in colonial Maryland, 19th-century New Orleans bank failures, and the small town of Hawarden, Iowa, which created its own dollars during the Great Depression. At every surprising turn, Greeley upends assumptions about global currencies and draws out the centuries-old tension between how dollars are manufactured and whom they actually serve. Singular in its breadth, The Almighty Dollar dismantles the myth that America created or has ever truly controlled the dollar. Through meticulous research and vividly rendered stories of merchants, monarchs, and everyday people both past and present, Greeley shows how the dollar became America’s greatest export, spawning a vast financial industry that enriches the wealthy, even as the rest of the country’s industries suffer.

In this ambitious and groundbreaking history of the dollar, financial journalist and economic scholar Brendan Greeley makes a new argument about the origins of our money—and the people and nations who have surrendered to it. “Brimming with startling details, this is also serious financial history with a conclusion ripe for our unsettled times: Rulers and borders come and go, but the dollar has outlasted our illusions of sovereignty and control.”—Evan Osnos, author of The Haves and Have-Yachts America’s money is global money—nearly every nation in the world writes international contracts in dollars, and in 2023, central banks around the world held nearly $6.7 trillion in dollar reserves, three times any other currency. Today, the United States’ global hegemony rests largely on its ability to produce unlimited treasury bonds that are sold around the world, dollars that supported America’s explosive growth in the twentieth century and funded its massive wars in the twenty-first. American power and the American dollar have become synonymous. Yet in this brilliant 500-year history, Brendan Greeley argues that America’s sovereignty over the dollar is an illusion—that the dollar had already empowered and destroyed nations long before it washed up on colonial shores, and that no country or king has or can ever truly control it. Reaching back to the dollar’s birth as the taler in the 15th-century silver mines of St. Joachimsthal, Greeley reveals how the dollar first thrived as a commodity for merchants and bankers—a big, silver coin that was trusted around the world, even as the miners who pulled it from the ground had trouble getting paid in that same silver. Greeley traces a captivatingly complex path across time and place, from the industrial collapse at the heart of Spain’s 17th-century silver empire, to the birth of American paper dollars in colonial Maryland, 19th-century New Orleans bank failures, and the small town of Hawarden, Iowa, which created its own dollars during the Great Depression. At every surprising turn, Greeley upends assumptions about global currencies and draws out the centuries-old tension between how dollars are manufactured and whom they actually serve. Singular in its breadth, The Almighty Dollar dismantles the myth that America created or has ever truly controlled the dollar. Through meticulous research and vividly rendered stories of merchants, monarchs, and everyday people both past and present, Greeley shows how the dollar became America’s greatest export, spawning a vast financial industry that enriches the wealthy, even as the rest of the country’s industries suffer.

500 Years of the World's Most Powerful Money

The Almighty Dollar

Miguel de la Roca

Miguel de la Centro de Desarrollo Editorial

Marketing con el poder de la IA

Centauro digital

A textbook that examines how societies reach decisions about the use and allocation of economic resources While economic research emphasizes the importance of governmental institutions for growth and progress, conventional public policy textbooks tend to focus on macroeconomic policies and on tax-and-spend decisions. Markets, State, and People stresses the basics of welfare economics and the interplay between individual and collective choices. It fills a gap by showing how economic theory relates to current policy questions, with a look at incentives, institutions, and efficiency. How should resources in society be allocated for the most economically efficient outcomes, and how does this sit with society's sense of fairness? Diane Coyle illustrates the ways economic ideas are the product of their historical context, and how events in turn shape economic thought. She includes many real-world examples of policies, both good and bad. Readers will learn that there are no panaceas for policy problems, but there is a practical set of theories and empirical findings that can help policymakers navigate dilemmas and trade-offs. The decisions faced by officials or politicians are never easy, but economic insights can clarify the choices to be made and the evidence that informs those choices. Coyle covers issues such as digital markets and competition policy, environmental policy, regulatory assessments, public-private partnerships, nudge policies, universal basic income, and much more. Markets, State, and People offers a new way of approaching public economics. <ul><li>A focus on markets and institutions </li><li>Policy ideas in historical context </li><li>Real-world examples </li><li>How economic theory helps policymakers tackle dilemmas and choices </li></ul>

Economics for Public Policy

Markets, State, and People

The Corporate Gaze

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