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Business and Management (R0)

Deniz Lefkeli

The Corporate Gaze

The Impact of Data Collection on Consumer Behaviour

&lt;p&gt;Chapter 1: Introduction.- Chapter 2: How has being observed in the marketplace changed over time?.- Chapter 3: Who feels more observed?.- Chapter 4: What is the sentiment about being observed?.- Chapter 5: What are some of the consequences of being observed?.- Chapter 6: Concluding remarks.&lt;/p&gt;

Are you a sage on the stage--or a guide on the side? Good leaders are one. Great leaders are both.In a market crowded with books about how to tell your story better, Winning Without Persuading offers a breakthrough approach: leadership storytelling built on uncovering the hidden stories that change everything. Esther Choy turns conventional business storytelling on its head, showing that the real power of story in leadership isn't only about spotlighting yourself--it's also about uncovering the overlooked moments, the unseen truths, and the stories waiting inside others that can elevate teams, energize cultures, and drive transformational outcomes.At the heart of Choy's approach is what she calls the T² principle: Transaction × Transformation. Storytelling begins with a goal--to win trust, inspire change, or unlock new opportunities--but its real power lies in what follows. As leaders shift how they see their work, their teams, and themselves, they become more attuned to the hidden stories around them, the unspoken insights that, once surfaced, can reshape everything. Story facilitation isn't just about telling better stories. It's about building a new way of seeing, connecting, and leading

Are you a sage on the stage---or a guide on the side?  Good leaders are one. Great leaders are both.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.
Key concepts include the evolution of surveillance from the Panopticon to modern data collection, individual differences in feeling observed, and the consequences of feeling observed. Through&nbsp;expert analysis and&nbsp;empirical research,&nbsp;the author&nbsp;provides a comprehensive understanding of this critical issue, making it essential reading for marketing professionals and scholars alike.
This book is invaluable for researchers, academics, and practitioners in marketing, consumer psychology, and technology studies. It offers a fresh perspective on consumer-technology interactions, providing actionable insights for enhancing consumer experiences and well-being.
Deniz Lefkeli is an Assistant Professor of marketing at LUISS Guido Carli University. She received her PhD from Koç University in 2022 and received graduate studies excellence award in recognition of outstanding academic achievement. Her research interests lie in the area of consumer-technology interaction. Employing a multimethod approach, Deniz explores what consumers think, feel and do while using various technological tools and digital platforms, trying to identify the ways to improve their experiences, enhance their enjoyment and wellbeing.

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.Key concepts include the evolution of surveillance from the Panopticon to modern data collection, individual differences in feeling observed, and the consequences of feeling observed. Through&nbsp;expert analysis and&nbsp;empirical research,&nbsp;the author&nbsp;provides a comprehensive understanding of this critical issue, making it essential reading for marketing professionals and scholars alike.This book is invaluable for researchers, academics, and practitioners in marketing, consumer psychology, and technology studies. It offers a fresh perspective on consumer-technology interactions, providing actionable insights for enhancing consumer experiences and well-being.

Aus der Reihe: e-fellows.net stipendiaten-wissen

 Anonymous

Eine Analyse anhand der Uses-and-Gratifications-Theorie

Kaufen, bevor es zu spät ist. Fear Of Missing Out (FOMO) als Strategie im Influencer Marketing

Consumption is killing us. Discover how embracing emotional capital will help the next generation of leaders, founders and innovators bring about the sustainable Consumption Revolution.

50 innovative ways to lead the consumption revolution

Emotional Capital for the Triple Win

Why do we use eighty-year-old metrics to understand today’s economy? The ways that statisticians and governments measure the economy were developed in the 1940s, when the urgent economic problems were entirely different from those of today. In The Measure of Progress, Diane Coyle argues that the framework underpinning today’s economic statistics is so outdated that it functions as a distorting lens, or even a set of blinkers. When policymakers rely on such an antiquated conceptual tool, how can they measure, understand, and respond with any precision to what is happening in today’s digital economy? Coyle makes the case for a new framework, one that takes into consideration current economic realities. Coyle explains why economic statistics matter. They are essential for guiding better economic policies; they involve questions of freedom, justice, life, and death. Governments use statistics that affect people’s lives in ways large and small. The metrics for economic growth were developed when a lack of physical rather than natural capital was the binding constraint on growth, intangible value was less important, and the pressing economic policy challenge was managing demand rather than supply. Today’s challenges are different. Growth in living standards in rich economies has slowed, despite remarkable innovation, particularly in digital technologies. As a result, politics is contentious and democracy strained. Coyle argues that to understand the current economy, we need different data collected in a different framework of categories and definitions, and she offers some suggestions about what this would entail. Only with a new approach to measurement will we be able to achieve the right kind of growth for the benefit of all.

Why do we use eighty-year-old metrics to understand today's economy?

Counting What Really Matters

The Measure of Progress

An innovative introduction to economic behavior that uses interactive experiments to promote experience-based discoveryThis book presents a unique active-learning approach to economic thinking, providing a behavioral perspective on basic economic concepts ranging from trust to trade. Each chapter features a classroom experiment where students engage directly with the material as market participants, and chapters come with warm-up exercises, quizzes, and incisive summaries. The Economic Experience empowers students to develop insights into essential economic principles and goes beyond merely documenting behavioral anomalies by showing students how to navigate and anticipate them through hands-on learning and team building. Encourages discovery of key behavioral insights with interactive class simulationsProvides a Socratic structure through lab reports for interpreting and applying lessons from experiment results while interacting with fellow studentsIncludes "What Economists Do" sections that highlight key applications and policy issuesCovers standard topics such as gains from trade, marginal analysis, and the resilience of competitive marketsEnables students to experience the negative effects of market imperfections related to monopoly power, non-price rent seeking, corruption, congestion, and inadequate incentives for the provision of public goodsIntroduces notions of risk and strategic behavior in games and auctionsExplains foundational macroeconomic concepts such as financial markets and the role of money while addressing behavioral issues like bank runs and asset market price bubbles that may arise in a macroeconomic settingIs supported by a free website that instructors can use to set up classroom experiments online

An innovative introduction to economic behavior that uses interactive experiments to promote experience-based discovery This introduction to economic thinking from a behavioral perspective uses a unique active-learning approach. Each chapter features a classroom experiment where students engage directly with the material as market participants, and chapters come with warm-up exercises, quizzes, and incisive summaries. The Economic Experience empowers students to develop insights into essential economic principles and goes beyond merely documenting behavioral anomalies by showing students how to navigate and anticipate them through hands-on learning and team building. <ul><li>Interactive class simulations encourage discovery of key behavioral insights</li><li>Lab reports provide a Socratic structure for interpreting and applying lessons from experiment results while interacting with fellow students</li><li>Includes “What Economists Do” sections that highlight key applications and policy issues</li><li>Covers standard topics such as gains from trade, marginal analysis, and the resilience of competitive markets</li><li>Enables students to experience the negative effects of market imperfections related to monopoly power, non-price rent seeking, corruption, congestion, and inadequate incentives for the provision of public goods</li><li>Introduces notions of risk and strategic behavior in games and auctions</li><li>Explains foundational macroeconomic concepts such as financial markets and the role of money while addressing behavioral issues like bank runs and asset market price bubbles that may arise in a macroeconomic setting</li><li>Supported by a free website that instructors can use to set up classroom experiments online</li></ul>

An Introduction through Experiments

The Economic Experience

*The deliciously entertaining new novel from the award-winning writer and comedian, MARK WATSON*'Funny and thought-provoking' ADAM HILLS'A heartwarming story of happenstance' iPAPER---------------That's three sashimi rolls. Two vegetable dumplings. One life-changing encounter. Your delivery is on its way ...For delivery rider Damir, time is money.He races through cycle lanes next to Uber drivers and grocery vans, delivering your every desire. He arrives with your sushi rolls and pizzas and disappears into the night - Ping! Onto the next drop.He is invisible: one player in the boardgame of the city.But one summer's evening, in a postcode that could be another universe, Damir arrives on Decca's doorstep and there's an immediate connection between them.The man on the bike crosses the divide - suddenly fully seen. And a throwaway delivery sparks a chain of events that will change all their lives, forever.Praise for Mark Watson:'One of my favourite writers' Adam Kay'Funny, heart wrenching, beautifully written' Jane Fallon'Funny and serious and daring and humane. I prefer Mark Watson to Leo Tolstoy - both as a novelist and a stand-up comedian' Richard Curtis

One Minute Away

An authoritative textbook based on the legendary economics course taught at the University of Chicago—now fully updated and expanded Price theory is a powerful analytical tool kit for measuring, explaining, and predicting market outcomes. This expanded second edition of Chicago Price Theory offers a unique approach to the subject, emphasizing hands-on, practical applications that can help students adeptly integrate economic theory with real-world forces. A key distinction is its focus on market equilibrium and gains from trade. Unlike many microeconomics texts, this book emphasizes how, through markets, households and businesses adapt to conditions like price controls and externalities. It modernizes the Marshallian idea of forward-falling supply, especially for analyzing human capital, and makes use of the cost function and Hicks-Marshall laws to analyze a variety of economic phenomena. Rooted in Chicago’s price theory tradition, this textbook enables students to understand human behavior through the lens of price theory, showing how a small set of well-mastered tools makes it possible to analyze a remarkably wide range of economic questions. <ul><li>Now includes a full chapter closely integrating economic reasoning with the treatment-control paradigm</li><li>Covers topics such as occupational choice, the evolution of inequality, the value of a statistical life, prohibition, and competition</li><li>Uses the economics of “nudges” to understand business contracts and the organization of civil society</li><li>Features analysis of business-to-business transactions</li><li>Discusses the future implications of artificial intelligence</li><li>Comes with lesson plans for minicourses in industrial organization, health economics, macroeconomics, labor, public finance, and urban economics</li><li>Accompanied by video lectures taught by Kevin M. Murphy, Gary Becker, Casey B. Mulligan, and Robert Minton</li></ul>

Chicago Price Theory, Second Edition

Nguyen Thi Van Anh

Robert McClelland

Nguyen Hoang Thuan

Customer Switching Behaviours in Omnichannel Retailing

Business and Economics (German Language)

Nele Jacobs

A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context

The Corporate Gaze

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