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Business and Management (R0)

Deniz Lefkeli

The Corporate Gaze

The Impact of Data Collection on Consumer Behaviour

&lt;p&gt;Chapter 1: Introduction.- Chapter 2: How has being observed in the marketplace changed over time?.- Chapter 3: Who feels more observed?.- Chapter 4: What is the sentiment about being observed?.- Chapter 5: What are some of the consequences of being observed?.- Chapter 6: Concluding remarks.&lt;/p&gt;

Springer Nature Proceedings excluding Computer Science

Isabel Cantista

October 11-12, 2024

Global Fashion Conference

&lt;p&gt;&lt;b&gt;&lt;i&gt;Virtual Engagement&lt;/i&gt; presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices.&lt;/b&gt; Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.&lt;/p&gt;&lt;p&gt;Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling. &lt;/p&gt;

 Rajagopal

Managing Seamless Marketing with Technology

Virtual Engagement

Saul Pereira

A Comprehensive Case Study of Almarai's Expansion and Adaptation in a Changing Global Business Environment

Strategic Analysis of International Marketing and Brand Management

Borja Pascual

La clave del éxito en los negocios

EL PLAN DE EMPRESAS

How a nineteenth-century lawsuit over the estate of a wealthy Tunisian Jew shines new light on the history of belonging In the winter of 1873, Nissim Shamama, a wealthy Jew from Tunisia, died suddenly in his palazzo in Livorno, Italy. His passing initiated a fierce lawsuit over his large estate. Before Shamama's riches could be disbursed among his aspiring heirs, Italian courts had to decide which law to apply to his estate—a matter that depended on his nationality. Was he an Italian citizen? A subject of the Bey of Tunis? Had he become stateless? Or was his Jewishness also his nationality? Tracing a decade-long legal battle involving Jews, Muslims, and Christians from both sides of the Mediterranean, The Shamama Case offers a riveting history of citizenship across regional, cultural, and political borders. On its face, the crux of the lawsuit seemed simple: To which state did Shamama belong when he died? But the case produced hundreds of pages in legal briefs and thousands of dollars in lawyers’ fees before the man's estate could be distributed among his quarrelsome heirs. Jessica Marglin follows the unfolding of events, from Shamama's rise to power in Tunis and his self-imposed exile in France, to his untimely death in Livorno and the clashing visions of nationality advanced during the lawsuit. Marglin brings to life a Dickensian array of individuals involved in the case: family members who hoped to inherit the estate; Tunisian government officials; an Algerian Jewish fixer; rabbis in Palestine, Tunisia, and Livorno; and some of Italy’s most famous legal minds. Drawing from a wealth of correspondence, legal briefs, rabbinic opinions, and court rulings, The Shamama Case reimagines how we think about Jews, the Mediterranean, and belonging in the nineteenth century.

Contesting Citizenship across the Modern Mediterranean

The Shamama Case

An innovative introduction to economic behavior that uses interactive experiments to promote experience-based discovery This book presents a unique active-learning approach to economic thinking, providing a behavioral perspective on basic economic concepts ranging from trust to trade. Each chapter features a classroom experiment where students engage directly with the material as market participants, and chapters come with warm-up exercises, quizzes, and incisive summaries. The Economic Experience empowers students to develop insights into essential economic principles and goes beyond merely documenting behavioral anomalies by showing students how to navigate and anticipate them through hands-on learning and team building. <ul><li>Encourages discovery of key behavioral insights with interactive class simulations</li><li>Provides a Socratic structure through lab reports for interpreting and applying lessons from experiment results while interacting with fellow students</li><li>Includes “What Economists Do” sections that highlight key applications and policy issues</li><li>Covers standard topics such as gains from trade, marginal analysis, and the resilience of competitive markets</li><li>Enables students to experience the negative effects of market imperfections related to monopoly power, non-price rent seeking, corruption, congestion, and inadequate incentives for the provision of public goods</li><li>Introduces notions of risk and strategic behavior in games and auctions</li><li>Explains foundational macroeconomic concepts such as financial markets and the role of money while addressing behavioral issues like bank runs and asset market price bubbles that may arise in a macroeconomic setting</li><li>Is supported by a free website that instructors can use to set up classroom experiments online</li></ul>

An innovative introduction to economic behavior that uses interactive experiments to promote experience-based discovery This introduction to economic thinking from a behavioral perspective uses a unique active-learning approach. Each chapter features a classroom experiment where students engage directly with the material as market participants, and chapters come with warm-up exercises, quizzes, and incisive summaries. The Economic Experience empowers students to develop insights into essential economic principles and goes beyond merely documenting behavioral anomalies by showing students how to navigate and anticipate them through hands-on learning and team building. <ul><li>Interactive class simulations encourage discovery of key behavioral insights</li><li>Lab reports provide a Socratic structure for interpreting and applying lessons from experiment results while interacting with fellow students</li><li>Includes “What Economists Do” sections that highlight key applications and policy issues</li><li>Covers standard topics such as gains from trade, marginal analysis, and the resilience of competitive markets</li><li>Enables students to experience the negative effects of market imperfections related to monopoly power, non-price rent seeking, corruption, congestion, and inadequate incentives for the provision of public goods</li><li>Introduces notions of risk and strategic behavior in games and auctions</li><li>Explains foundational macroeconomic concepts such as financial markets and the role of money while addressing behavioral issues like bank runs and asset market price bubbles that may arise in a macroeconomic setting</li><li>Supported by a free website that instructors can use to set up classroom experiments online</li></ul>

An Introduction through Experiments

The Economic Experience

Empresa y Gestión

María Rodríguez-Rabadán

Estrategia y creatividad para contenidos de marca en la era de la IA

Branded content

Julian Kynaston

From the terraces to the boardroom

Brand Warfare

Cinzia Ameri Mölzer

Male synthesized voice

Curso de Marketing

Case Study from the year 2023 in the subject Business economics - Market research, grade: A, , language: English, abstract: Social marketing is a strategic approach that applies commercial marketing principles to influence behaviors that benefit individuals and society. Unlike traditional marketing, which focuses on profit generation, social marketing aims to foster positive changes in areas such as public health, environmental conservation, and safety. This paper explores the concept of social marketing, emphasizing its key benchmarks, including audience segmentation, behavioral objectives, exchange theory, the marketing mix, and competition analysis. The "Truth" anti-smoking campaign serves as a case study to illustrate the effectiveness of social marketing in reducing smoking rates among youth. The campaign’s success demonstrates the potential of well-researched social marketing interventions in shaping public behavior and promoting sustainable social development. Additionally, the paper examines the strengths and weaknesses of social marketing, addressing its long-term impact, ethical considerations, and challenges in implementation. The discussion further extends to the ideological role of marketing in shaping consumer identities and its implications for sustainability in developed nations. By critically analyzing marketing as an ideological force that reinforces consumer culture, this paper highlights the need for ethical and sustainable marketing strategies that prioritize social well-being over commercial gain.









Joeleen Kimbell

The Role of Social Marketing in Behavior Change. A Case Study of the "Truth" Anti-Smoking Campaign

Willard Chiuya

Curbing Tobacco Side Marketing By Farmers In Zimbabwe

A Working Model Towards Curbing Tobacco Side Marketing

Seminar paper from the year 2016 in the subject Economics - International Economic Relations, grade: 30/30, University of Modena e Reggio Emilia (Dipartimento di Comunicazione ed Economia), course: Gestione delle Imprese Internazionali, language: Italian, abstract: Il breve elaborato analizza il rapporto tra il Country of Origin Effect e le scelte di acquisto dei consumatori. Quanto e come il Paese di origine di un dato prodotto influisce sui processi di selezione, scelta e acquisto di un consumatore? In questo breve elaborato si cerca di rispondere a questa domanda, analizzando il perché la provenienza del prodotto "auto" di Mercedes-Benz influenza le scelte di acquisto dei consumatori thailandesi. 

Claudio Giuseppe Agliata

Il caso Mercedes-Benz in Thailandia

Il Country of Origin Effect e il settore automotive

The Corporate Gaze

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