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Business and Management (R0)

Deniz Lefkeli

The Corporate Gaze

The Impact of Data Collection on Consumer Behaviour

&lt;p&gt;Chapter 1: Introduction.- Chapter 2: How has being observed in the marketplace changed over time?.- Chapter 3: Who feels more observed?.- Chapter 4: What is the sentiment about being observed?.- Chapter 5: What are some of the consequences of being observed?.- Chapter 6: Concluding remarks.&lt;/p&gt;

National Bureau of Economic Research Conference Report

A thought-provoking examination of how AI might either spur or harm human economic progress. What happens to an economy when machines can think as well as, or even better than, humans? The Economics of Transformative AI tackles this issue, which is one of the most consequential economic questions of our time. This book brings together sixteen research studies from top economists that look closely at how transformative AI reshapes everything from innovation and market structure to employment, inequality, and human purpose. They explore both opportunities, such as personalized algorithmic assistance, accelerated scientific discovery, and new forms of organization, and profound challenges, including potential labor displacement, rising concentration of power, changes in the information ecosystem, and even possible existential risks to humanity. The studies in this volume develop economic frameworks for understanding the conditions under which AI might enhance or undermine human flourishing. They offer policymakers, researchers, and business leaders the analytical tools needed to prepare for the potential economic transformations ahead.

The Economics of Transformative AI

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.
Key concepts include the evolution of surveillance from the Panopticon to modern data collection, individual differences in feeling observed, and the consequences of feeling observed. Through&nbsp;expert analysis and&nbsp;empirical research,&nbsp;the author&nbsp;provides a comprehensive understanding of this critical issue, making it essential reading for marketing professionals and scholars alike.
This book is invaluable for researchers, academics, and practitioners in marketing, consumer psychology, and technology studies. It offers a fresh perspective on consumer-technology interactions, providing actionable insights for enhancing consumer experiences and well-being.
Deniz Lefkeli is an Assistant Professor of marketing at LUISS Guido Carli University. She received her PhD from Koç University in 2022 and received graduate studies excellence award in recognition of outstanding academic achievement. Her research interests lie in the area of consumer-technology interaction. Employing a multimethod approach, Deniz explores what consumers think, feel and do while using various technological tools and digital platforms, trying to identify the ways to improve their experiences, enhance their enjoyment and wellbeing.

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.Key concepts include the evolution of surveillance from the Panopticon to modern data collection, individual differences in feeling observed, and the consequences of feeling observed. Through&nbsp;expert analysis and&nbsp;empirical research,&nbsp;the author&nbsp;provides a comprehensive understanding of this critical issue, making it essential reading for marketing professionals and scholars alike.This book is invaluable for researchers, academics, and practitioners in marketing, consumer psychology, and technology studies. It offers a fresh perspective on consumer-technology interactions, providing actionable insights for enhancing consumer experiences and well-being.

Moving beyond traditional psychological approaches, this book takes a rigorous marketing science perspective that emphasizes empirical research, behavioural explanations, and the powerful role of habit in decision-making. You will develop the analytical skills needed to use and criticize ideas, applying quantitative methods to real-world marketing challenges.
The book is packed with student-friendly tools to support your learning, including clear learning objectives, chapter overviews, and summaries to keep you on track. High-impact research and key papers are broken down into accessible boxes that highlight essential terms and examples. Practical exercises throughout the chapters allow you to reflect on concepts and build the confidence to apply them in a professional setting.
New to this edition:
<ul>
 <li>Artificial Intelligence: New content on the actual and potential uses of AI.</li>
 <li>Digital Advertising: A focus on influencers and modern promotional media.</li>
 <li>Behavioural Finance: New chapter on information processing and decision-making.</li>
</ul>
This is an essential guide for upper undergraduate and postgraduate students taking courses in consumer behaviour or marketing research. It is also a valuable resource for doctoral candidates seeking a deeper, empirical understanding of the subject.

Applications in Marketing

Consumer Behaviour

Nomos Universitätsschriften - Recht

Bedarfsanalyse und Reformvorschläge zur Ermöglichung von Verbandsschiedsverfahren

Die schiedsgerichtliche Verbandsklage

Why do we use eighty-year-old metrics to understand today’s economy? The ways that statisticians and governments measure the economy were developed in the 1940s, when the urgent economic problems were entirely different from those of today. In The Measure of Progress, Diane Coyle argues that the framework underpinning today’s economic statistics is so outdated that it functions as a distorting lens, or even a set of blinkers. When policymakers rely on such an antiquated conceptual tool, how can they measure, understand, and respond with any precision to what is happening in today’s digital economy? Coyle makes the case for a new framework, one that takes into consideration current economic realities. Coyle explains why economic statistics matter. They are essential for guiding better economic policies; they involve questions of freedom, justice, life, and death. Governments use statistics that affect people’s lives in ways large and small. The metrics for economic growth were developed when a lack of physical rather than natural capital was the binding constraint on growth, intangible value was less important, and the pressing economic policy challenge was managing demand rather than supply. Today’s challenges are different. Growth in living standards in rich economies has slowed, despite remarkable innovation, particularly in digital technologies. As a result, politics is contentious and democracy strained. Coyle argues that to understand the current economy, we need different data collected in a different framework of categories and definitions, and she offers some suggestions about what this would entail. Only with a new approach to measurement will we be able to achieve the right kind of growth for the benefit of all.

Counting What Really Matters

The Measure of Progress

*The deliciously entertaining new novel from the award-winning writer and comedian, MARK WATSON*'Funny and thought-provoking' ADAM HILLS'A heartwarming story of happenstance' iPAPER---------------That's three sashimi rolls. Two vegetable dumplings. One life-changing encounter. Your delivery is on its way ...For delivery rider Damir, time is money.He races through cycle lanes next to Uber drivers and grocery vans, delivering your every desire. He arrives with your sushi rolls and pizzas and disappears into the night - Ping! Onto the next drop.He is invisible: one player in the boardgame of the city.But one summer's evening, in a postcode that could be another universe, Damir arrives on Decca's doorstep and there's an immediate connection between them.The man on the bike crosses the divide - suddenly fully seen. And a throwaway delivery sparks a chain of events that will change all their lives, forever.Praise for Mark Watson:'One of my favourite writers' Adam Kay'Funny, heart wrenching, beautifully written' Jane Fallon'Funny and serious and daring and humane. I prefer Mark Watson to Leo Tolstoy - both as a novelist and a stand-up comedian' Richard Curtis

One Minute Away

Behavioral Science and Psychology (R0)

Oliver Hoffmann

How to take back control of your consumer behavior

Rethink Consumption

*A Radio 4 Book of the Week*'Captivating, mind-boggling and deeply disturbing' - Maureen Freely'Humane, thoughtful and urgent - this book will make you think, make you laugh, make you cry, but also make you burn with rage' - Dr Mary WellesleyA thought-provoking deep dive into the global fertility industry and the commodification of the maternal body__________Should surrogacy be a paid service, an altruistic act - or even legal at all?Is it right that you can pay more for 'VIP' egg donors - and to view their photos?How much, if anything, should breastmilk cost - and who should be allowed to buy it?The global fertility industry is rapidly growing, hugely profitable and morally complex. This an industry where one person's biological bad luck can be another person's financial gain. From egg freezing to black-market breastmilk, the maternal body has never been more commodified, yet the ethical, emotional and economic implications are rarely considered.Through a combination of undercover reporting and detailed first-hand accounts Alev Scott exposes how the IVF, surrogacy and milk industries operate around the world and who is profiting. In doing so, she considers the blurred line between exploitation and empowerment. Who should make money from the maternal body: only the women themselves, anyone or no one?Timely, thought-provoking and compelling, Cash Cow is an unmissable investigation into how desire, desperation and commerce intersect, and the impact the fertility industry has on individuals.__________'A powerful, intimate and disturbing exploration of the hidden markets built on women's bodies' Professor Peter Frankopan'An absolute must read for anyone considering surrogacy; a compelling and thought-provoking book for everyone else' Jack Farchy, co-author of The World for Sale

How the Maternal Body Became a Global Commodity – and the Hidden Costs for Women

Cash Cow

Harriman House Essentials

The Illusion of Choice

Business and Economics (German Language)

Anja De Lorenzo-Buratta

Analyse wirtschaftlicher Aspekte und Verbesserung des Touchpoint Managements durch Strategien und Handlungsempfehlungen

Die Customer Journey im Kongress- und Veranstaltungssektor der Schweiz

By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change how you look at the world."&nbsp;—Mark LeibovichNamed a Best Book of the Year by Foreign Policy and The Aspen Institute * Longlisted for the Porchlight Business Book AwardHow does the wealthiest country on earth run out of protective gear in the middle of a public health catastrophe? How do its parents find themselves unable to locate crucially needed infant formula? How do its largest companies spend billions of dollars making cars that no one can drive for a lack of chips?The last few years have radically highlighted the intricacy and fragility of the global supply chain. Enormous ships were stuck at sea, warehouses overflowed, and delivery trucks stalled. The result was a scarcity of everything from breakfast cereal to medical devices, from frivolous goods to lifesaving necessities. And while the scale of the pandemic shock was unprecedented, it underscored the troubling reality that this system built on Just in Time principles was fundamentally at risk of descending into chaos all along. And it still is. Sabotaged by financial interests, a loss of transparency in markets, and worsening working conditions for the people tasked with keeping the gears turning, our global supply chain has become perpetually on the brink of collapse.In How the World Ran Out of Everything, award-winning journalist Peter S. Goodman reveals the fascinating innerworkings of our supply chain and the factors that have led to its constant, dangerous vulnerability. His reporting takes readers deep into the elaborate system, showcasing the triumphs and struggles of the human players who operate it—from factories in Asia and an almond grower in Northern California, to a group of striking railroad workers in Texas, to a truck driver who Goodman accompanies across hundreds of miles of the Great Plains. Through their stories, Goodman weaves a powerful argument for reforming a supply chain to become truly reliable and resilient, demanding a radical redrawing of the bargain between labor and shareholder interests, and deeper attention paid to how we get the things we need.From one of the most respected voices in economic journalism working today, How the World Ran Out of Everything is a fiercely smart, deeply informative look at how our supply chain operates, and why its reform is crucial—not only to avoid dysfunction in our day to day lives, but to protect the fate of our global fortunes.&nbsp;This riveting work of economic journalism breaks down the complexities of modern globalization and reveals: <ul><li>The Just in Time Fallacy: Discover how a sensible manufacturing philosophy was twisted to prioritize shareholder interests over resilience, setting the stage for global shortages and widespread inflation.</li><li>Human Cost of Efficiency: Journey from factories in Asia to the highways of the Great Plains and meet the human players—from truck drivers to railroad workers—exploited to keep the gears of commerce turning.</li><li>Monopoly Power and Price Hikes: Investigate how decades of deregulation allowed a few monopolistic companies to dominate key industries, engineering scarcity to boost profits during a worldwide catastrophe.</li><li>The Future of the Supply Chain: Explore the urgent arguments for reforming the system through reshoring and nearshoring to build a more reliable and resilient network for the things we need.</li></ul>

By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change how you look at the world."&nbsp;—Mark LeibovichNamed a Best Book of the Year by Foreign Policy and The Aspen Institute * Longlisted for the Porchlight Business Book AwardHow does the wealthiest country on earth run out of protective gear in the middle of a public health catastrophe? How do its parents find themselves unable to locate crucially needed infant formula? How do its largest companies spend billions of dollars making cars that no one can drive for a lack of chips?The last few years have radically highlighted the intricacy and fragility of the global supply chain. Enormous ships were stuck at sea, warehouses overflowed, and delivery trucks stalled. The result was a scarcity of everything from breakfast cereal to medical devices, from frivolous goods to lifesaving necessities. And while the scale of the pandemic shock was unprecedented, it underscored the troubling reality that this system built on Just in Time principles was fundamentally at risk of descending into chaos all along. And it still is. Sabotaged by financial interests, a loss of transparency in markets, and worsening working conditions for the people tasked with keeping the gears turning, our global supply chain has become perpetually on the brink of collapse.In How the World Ran Out of Everything, award-winning journalist Peter S. Goodman reveals the fascinating innerworkings of our supply chain and the factors that have led to its constant, dangerous vulnerability. His reporting takes readers deep into the elaborate system, showcasing the triumphs and struggles of the human players who operate it—from factories in Asia and an almond grower in Northern California, to a group of striking railroad workers in Texas, to a truck driver who Goodman accompanies across hundreds of miles of the Great Plains. Through their stories, Goodman weaves a powerful argument for reforming a supply chain to become truly reliable and resilient, demanding a radical redrawing of the bargain between labor and shareholder interests, and deeper attention paid to how we get the things we need.From one of the most respected voices in economic journalism working today, How the World Ran Out of Everything is a fiercely smart, deeply informative look at how our supply chain operates, and why its reform is crucial—not only to avoid dysfunction in our day to day lives, but to protect the fate of our global fortunes.&nbsp;This riveting work of economic journalism breaks down the complexities of modern globalization and reveals: <ul><li>The Just in Time Fallacy: Discover how a sensible manufacturing philosophy was twisted to prioritize shareholder interests over resilience, setting the stage for global shortages and widespread inflation.</li><li>Human Cost of Efficiency: Journey from factories in Asia to the highways of the Great Plains and meet the human players—from truck drivers to railroad workers—exploited to keep the gears of commerce turning.</li><li>Monopoly Power and Price Hikes: Investigate how decades of deregulation allowed a few monopolistic companies to dominate key industries, engineering scarcity to boost profits during a worldwide catastrophe.</li><li>The Future of the Supply Chain: Explore the urgent arguments for reforming the system through reshoring and nearshoring to build a more reliable and resilient network for the things we need.</li></ul>

Inside the Global Supply Chain

How the World Ran Out of Everything

An authoritative textbook based on the legendary economics course taught at the University of Chicago—now fully updated and expanded Price theory is a powerful analytical tool kit for measuring, explaining, and predicting market outcomes. This expanded second edition of Chicago Price Theory offers a unique approach to the subject, emphasizing hands-on, practical applications that can help students adeptly integrate economic theory with real-world forces. A key distinction is its focus on market equilibrium and gains from trade. Unlike many microeconomics texts, this book emphasizes how, through markets, households and businesses adapt to conditions like price controls and externalities. It modernizes the Marshallian idea of forward-falling supply, especially for analyzing human capital, and makes use of the cost function and Hicks-Marshall laws to analyze a variety of economic phenomena. Rooted in Chicago’s price theory tradition, this textbook enables students to understand human behavior through the lens of price theory, showing how a small set of well-mastered tools makes it possible to analyze a remarkably wide range of economic questions. <ul><li>Now includes a full chapter closely integrating economic reasoning with the treatment-control paradigm</li><li>Covers topics such as occupational choice, the evolution of inequality, the value of a statistical life, prohibition, and competition</li><li>Uses the economics of “nudges” to understand business contracts and the organization of civil society</li><li>Features analysis of business-to-business transactions</li><li>Discusses the future implications of artificial intelligence</li><li>Comes with lesson plans for minicourses in industrial organization, health economics, macroeconomics, labor, public finance, and urban economics</li><li>Accompanied by video lectures taught by Kevin M. Murphy, Gary Becker, Casey B. Mulligan, and Robert Minton</li></ul>

Chicago Price Theory, Second Edition

The Corporate Gaze

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