<div class="raw-html-embed"><a href="https://libratech.ai/ch/?utm_source=partner&amp;utm_medium=website&amp;utm_campaign=wkch_libra_prsp_staempfli_07_2026
">Stämpfli Fachinhalte - jetzt im rechtssicheren Libra All-In-One AI Workspace verfügbar - Jetzt kostenlos testen!</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Die Verwendung von Farbe ist nicht das einzige Mittel zur Informationsvermittlung

Hoher Kontrast zwischen Text und Hintergrundfarbe

Strukturelle Navigation Nächste/Zurück

Alle nicht-dekorativen Inhalte unterstützen das Lesen ohne Sehvermögen

Kontakt zum Herausgeber für weitere Informationen zur Barrierefreiheit

Business and Management (R0)

Deniz Lefkeli

The Corporate Gaze

The Impact of Data Collection on Consumer Behaviour

&lt;p&gt;Chapter 1: Introduction.- Chapter 2: How has being observed in the marketplace changed over time?.- Chapter 3: Who feels more observed?.- Chapter 4: What is the sentiment about being observed?.- Chapter 5: What are some of the consequences of being observed?.- Chapter 6: Concluding remarks.&lt;/p&gt;

Aus der Reihe: e-fellows.net stipendiaten-wissen

 Anonymous

Eine Analyse anhand der Uses-and-Gratifications-Theorie

Kaufen, bevor es zu spät ist. Fear Of Missing Out (FOMO) als Strategie im Influencer Marketing

*A Radio 4 Book of the Week*'Captivating, mind-boggling and deeply disturbing' - Maureen Freely'Humane, thoughtful and urgent - this book will make you think, make you laugh, make you cry, but also make you burn with rage' - Dr Mary WellesleyA thought-provoking deep dive into the global fertility industry and the commodification of the maternal body__________Should surrogacy be a paid service, an altruistic act - or even legal at all?Is it right that you can pay more for 'VIP' egg donors - and to view their photos?How much, if anything, should breastmilk cost - and who should be allowed to buy it?The global fertility industry is rapidly growing, hugely profitable and morally complex. This an industry where one person's biological bad luck can be another person's financial gain. From egg freezing to black-market breastmilk, the maternal body has never been more commodified, yet the ethical, emotional and economic implications are rarely considered.Through a combination of undercover reporting and detailed first-hand accounts Alev Scott exposes how the IVF, surrogacy and milk industries operate around the world and who is profiting. In doing so, she considers the blurred line between exploitation and empowerment. Who should make money from the maternal body: only the women themselves, anyone or no one?Timely, thought-provoking and compelling, Cash Cow is an unmissable investigation into how desire, desperation and commerce intersect, and the impact the fertility industry has on individuals.__________'A powerful, intimate and disturbing exploration of the hidden markets built on women's bodies' Professor Peter Frankopan'An absolute must read for anyone considering surrogacy; a compelling and thought-provoking book for everyone else' Jack Farchy, co-author of The World for Sale

How the Maternal Body Became a Global Commodity – and the Hidden Costs for Women

Cash Cow

History (R0)

Leila Papoli-Yazdi

A New Garbology Manifesto

A textbook that examines how societies reach decisions about the use and allocation of economic resources While economic research emphasizes the importance of governmental institutions for growth and progress, conventional public policy textbooks tend to focus on macroeconomic policies and on tax-and-spend decisions. Markets, State, and People stresses the basics of welfare economics and the interplay between individual and collective choices. It fills a gap by showing how economic theory relates to current policy questions, with a look at incentives, institutions, and efficiency. How should resources in society be allocated for the most economically efficient outcomes, and how does this sit with society's sense of fairness? Diane Coyle illustrates the ways economic ideas are the product of their historical context, and how events in turn shape economic thought. She includes many real-world examples of policies, both good and bad. Readers will learn that there are no panaceas for policy problems, but there is a practical set of theories and empirical findings that can help policymakers navigate dilemmas and trade-offs. The decisions faced by officials or politicians are never easy, but economic insights can clarify the choices to be made and the evidence that informs those choices. Coyle covers issues such as digital markets and competition policy, environmental policy, regulatory assessments, public-private partnerships, nudge policies, universal basic income, and much more. Markets, State, and People offers a new way of approaching public economics. <ul><li>A focus on markets and institutions </li><li>Policy ideas in historical context </li><li>Real-world examples </li><li>How economic theory helps policymakers tackle dilemmas and choices </li></ul>

Economics for Public Policy

Markets, State, and People

An authoritative textbook based on the legendary economics course taught at the University of Chicago—now fully updated and expanded Price theory is a powerful analytical tool kit for measuring, explaining, and predicting market outcomes. This expanded second edition of Chicago Price Theory offers a unique approach to the subject, emphasizing hands-on, practical applications that can help students adeptly integrate economic theory with real-world forces. A key distinction is its focus on market equilibrium and gains from trade. Unlike many microeconomics texts, this book emphasizes how, through markets, households and businesses adapt to conditions like price controls and externalities. It modernizes the Marshallian idea of forward-falling supply, especially for analyzing human capital, and makes use of the cost function and Hicks-Marshall laws to analyze a variety of economic phenomena. Rooted in Chicago’s price theory tradition, this textbook enables students to understand human behavior through the lens of price theory, showing how a small set of well-mastered tools makes it possible to analyze a remarkably wide range of economic questions. <ul><li>Now includes a full chapter closely integrating economic reasoning with the treatment-control paradigm</li><li>Covers topics such as occupational choice, the evolution of inequality, the value of a statistical life, prohibition, and competition</li><li>Uses the economics of “nudges” to understand business contracts and the organization of civil society</li><li>Features analysis of business-to-business transactions</li><li>Discusses the future implications of artificial intelligence</li><li>Comes with lesson plans for minicourses in industrial organization, health economics, macroeconomics, labor, public finance, and urban economics</li><li>Accompanied by video lectures taught by Kevin M. Murphy, Gary Becker, Casey B. Mulligan, and Robert Minton</li></ul>

Chicago Price Theory, Second Edition

Mery Sánchez

Construye tu marca personal, gana más y cambia tu vida

Véndete antes de vender

Routledge Studies in Trust Research

This book offers a comprehensive exploration of the key concepts shaping today's world. This book examines the complex relationship between trust, sustainability, and resilience across various domains, providing insights into their significant implications for both organizations and consumers.

Management and Consumer Perspectives

Trust, Sustainability, and Resilience

Economics and Finance (R0)

Michael Lynn

Scientific Insights for Services Customers, Workers, and Managers

The Psychology of Tipping

The dynamic development of digital technologies is significantly transforming the functioning of markets and consumer behavior. These processes influence both consumption patterns and the possibilities for achieving sustainable development goals. The studies collected in this reprint present diverse theoretical and empirical approaches to analyzing consumption in the digital economy. The authors address issues related to the transformation of consumer behavior in digital environments, the role of technology in shaping purchasing decisions, the functioning of digital platforms and services, and the impact of technological innovations on responsible and sustainable consumption patterns. The articles cover both a microeconomic perspective, focusing on users and their behavior, and a broader market and social context.
The collection highlights the multidimensional nature of phenomena occurring at the intersection of digital transformation and sustainable development. The research findings indicate that digital technologies can simultaneously create new opportunities for more efficient and conscious use of resources while also generating new challenges related to excessive consumption, platform pressure, and changing market structures. This reprint provides a synthetic overview of current research directions on consumption in the digital economy and may be useful both for researchers studying digital transformation and sustainable development, as well as for practitioners interested in shaping more responsible consumption models in the context of technological change.

Sustainable Consumption in the Digital Economy

Miguel de la Roca

Miguel de la Centro de Desarrollo Editorial

Marketing con el poder de la IA

Centauro digital

Borja Pascual

La clave del éxito en los negocios

EL PLAN DE EMPRESAS

Strategic Marketing Management outlines the fundamentals of marketing strategy, providing a systematic approach to marketing management. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. More important, this book offers a framework and a set of practical tools that enable managers to apply the theory to address business challenges and take advantage of market opportunities. 

The content of this book is organized into five major parts. The first part introduces a comprehensive framework for marketing management, which serves as the foundation for the rest of the book. Specifically, it explores the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as central components of a company's business model, and the steps involved in developing an actionable marketing plan.

The second part delves into the development of a marketing strategy that guides a company's tactical activities. This part focuses on three fundamental aspects of marketing strategy: identifying target customers, creating a customer value proposition, and developing a value proposition for the company and its collaborators.

The third part examines marketing tactics as a process of designing, communicating, and delivering value. It discusses how companies design their offerings, specifically how they develop their products and services, build their brands, set prices, and decide on promotional incentives. Additionally, it addresses how companies design their communication campaigns and manage their distribution channels to deliver their offerings to target customers.

The fourth part focuses on managing growth. It examines strategies that companies use to gain and defend their market position and manage sales growth. This part further explores the process of developing new market offerings and managing product lines to create market value.

The final part provides practical tools that illustrate the application of the marketing theory and frameworks advanced in this book in real-world scenarios. It includes two workbooks: one focused on identifying target customers and another outlining the development of the strategic and tactical components of a company's business model.

Strategic Marketing Management blends theoretical rigor with practical relevance to strengthen the marketing skills of a wide array of business professionals-from those creating novel market offerings to those improving on existing ones, from entrepreneurs launching a new business to professionals working in established corporations, and from managers overseeing specific products, services, and brands to senior executives responsible for their organization's overall success.

Strategic Marketing Management, 11th Edition

The Corporate Gaze

Weitere Titel zum Thema