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Business and Management (R0)

Deniz Lefkeli

The Corporate Gaze

The Impact of Data Collection on Consumer Behaviour

&lt;p&gt;Chapter 1: Introduction.- Chapter 2: How has being observed in the marketplace changed over time?.- Chapter 3: Who feels more observed?.- Chapter 4: What is the sentiment about being observed?.- Chapter 5: What are some of the consequences of being observed?.- Chapter 6: Concluding remarks.&lt;/p&gt;

Strategic Marketing Management outlines the fundamentals of marketing strategy, providing a systematic approach to marketing management. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. More important, this book offers a framework and a set of practical tools that enable managers to apply the theory to address business challenges and take advantage of market opportunities. 

The content of this book is organized into five major parts. The first part introduces a comprehensive framework for marketing management, which serves as the foundation for the rest of the book. Specifically, it explores the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as central components of a company's business model, and the steps involved in developing an actionable marketing plan.

The second part delves into the development of a marketing strategy that guides a company's tactical activities. This part focuses on three fundamental aspects of marketing strategy: identifying target customers, creating a customer value proposition, and developing a value proposition for the company and its collaborators.

The third part examines marketing tactics as a process of designing, communicating, and delivering value. It discusses how companies design their offerings, specifically how they develop their products and services, build their brands, set prices, and decide on promotional incentives. Additionally, it addresses how companies design their communication campaigns and manage their distribution channels to deliver their offerings to target customers.

The fourth part focuses on managing growth. It examines strategies that companies use to gain and defend their market position and manage sales growth. This part further explores the process of developing new market offerings and managing product lines to create market value.

The final part provides practical tools that illustrate the application of the marketing theory and frameworks advanced in this book in real-world scenarios. It includes two workbooks: one focused on identifying target customers and another outlining the development of the strategic and tactical components of a company's business model.

Strategic Marketing Management blends theoretical rigor with practical relevance to strengthen the marketing skills of a wide array of business professionals-from those creating novel market offerings to those improving on existing ones, from entrepreneurs launching a new business to professionals working in established corporations, and from managers overseeing specific products, services, and brands to senior executives responsible for their organization's overall success.

Strategic Marketing Management, 11th Edition

Consumption is killing us. Discover how embracing emotional capital will help the next generation of leaders, founders and innovators bring about the sustainable Consumption Revolution.

50 innovative ways to lead the consumption revolution

Emotional Capital for the Triple Win

The Princeton Economic History of the Western World

A definitive reframing of the economic, institutional, and intellectual history of the managerial era The twentieth century was the managerial century in the United States. An organizational transformation, from entrepreneurial to managerial capitalism, brought forth what became a dominant narrative: that administrative coordination by trained professional managers is essential to the efficient running of organizations both public and private. And yet if managerialism was the apotheosis of administrative efficiency, why did both its practice and the accompanying narrative lie in ruins by the end of the century? In The Corporation and the Twentieth Century, Richard Langlois offers an alternative version: a comprehensive and nuanced reframing and reassessment of the economic, institutional, and intellectual history of the managerial era. Langlois argues that managerialism rose to prominence not because of its inherent superiority but because of its contingent value in a young and rapidly developing American economy. The structures of managerialism solidified their dominance only because the century’s great catastrophes of war, depression, and war again superseded markets, scrambled relative prices, and weakened market-supporting institutions. By the end of the twentieth century, Langlois writes, these market-supporting institutions had reemerged to shift advantage toward entrepreneurial and market-driven modes of organization. This magisterial new account of the rise and fall of managerialism holds significant implications for contemporary debates about industrial and antitrust policies and the role of the corporation in the twenty-first century.

The History of American Business Enterprise

The Corporation and the Twentieth Century

How a nineteenth-century lawsuit over the estate of a wealthy Tunisian Jew shines new light on the history of belonging In the winter of 1873, Nissim Shamama, a wealthy Jew from Tunisia, died suddenly in his palazzo in Livorno, Italy. His passing initiated a fierce lawsuit over his large estate. Before Shamama's riches could be disbursed among his aspiring heirs, Italian courts had to decide which law to apply to his estate—a matter that depended on his nationality. Was he an Italian citizen? A subject of the Bey of Tunis? Had he become stateless? Or was his Jewishness also his nationality? Tracing a decade-long legal battle involving Jews, Muslims, and Christians from both sides of the Mediterranean, The Shamama Case offers a riveting history of citizenship across regional, cultural, and political borders. On its face, the crux of the lawsuit seemed simple: To which state did Shamama belong when he died? But the case produced hundreds of pages in legal briefs and thousands of dollars in lawyers’ fees before the man's estate could be distributed among his quarrelsome heirs. Jessica Marglin follows the unfolding of events, from Shamama's rise to power in Tunis and his self-imposed exile in France, to his untimely death in Livorno and the clashing visions of nationality advanced during the lawsuit. Marglin brings to life a Dickensian array of individuals involved in the case: family members who hoped to inherit the estate; Tunisian government officials; an Algerian Jewish fixer; rabbis in Palestine, Tunisia, and Livorno; and some of Italy’s most famous legal minds. Drawing from a wealth of correspondence, legal briefs, rabbinic opinions, and court rulings, The Shamama Case reimagines how we think about Jews, the Mediterranean, and belonging in the nineteenth century.

Contesting Citizenship across the Modern Mediterranean

The Shamama Case

Why fear of risk is holding us back, and how we can reclaim the confidence to thrive in unpredictable timesSomething is out of sync in today's economy. People feel insecure and unable to reach their potential. We worry that the world has become too risky, that investing is only for the rich, that our nest egg might not last, that it's all or nothing. We retreat into lives of minimal uncertainty. Economist Allison Schrager argues that there has never been a better time to take risks, and yet we as a society have never been more risk-averse. She explains how the fears surrounding risk are unfounded-and that these myths are exactly why so many are falling behind. In the meantime, the very wealthy are still taking risks that generate outsized rewards and widen economic divides.Blending economic history and behavioral science, Schrager traces how our understanding and tolerance of risk have changed-how we have become less willing to open a business, start a family, or even drive a car. Along the way, she reveals the secrets of unconventional risk-takers, from a mob hit man to America's last frontiersman to a high-wire walker.In this reassuring book, Schrager explains how to assess uncertainty, make better choices, and reclaim the upside of risk, allowing each of us to contribute to a more dynamic economy-and to live a more fulfilling life.

The Seven Myths That Keep Us from Taking the Chances We Need to Take

Worth the Risk

Julian Kynaston

From the terraces to the boardroom

Brand Warfare

Borja Pascual

La clave del éxito en los negocios

EL PLAN DE EMPRESAS

Why do we use eighty-year-old metrics to understand today’s economy? The ways that statisticians and governments measure the economy were developed in the 1940s, when the urgent economic problems were entirely different from those of today. In The Measure of Progress, Diane Coyle argues that the framework underpinning today’s economic statistics is so outdated that it functions as a distorting lens, or even a set of blinkers. When policymakers rely on such an antiquated conceptual tool, how can they measure, understand, and respond with any precision to what is happening in today’s digital economy? Coyle makes the case for a new framework, one that takes into consideration current economic realities. Coyle explains why economic statistics matter. They are essential for guiding better economic policies; they involve questions of freedom, justice, life, and death. Governments use statistics that affect people’s lives in ways large and small. The metrics for economic growth were developed when a lack of physical rather than natural capital was the binding constraint on growth, intangible value was less important, and the pressing economic policy challenge was managing demand rather than supply. Today’s challenges are different. Growth in living standards in rich economies has slowed, despite remarkable innovation, particularly in digital technologies. As a result, politics is contentious and democracy strained. Coyle argues that to understand the current economy, we need different data collected in a different framework of categories and definitions, and she offers some suggestions about what this would entail. Only with a new approach to measurement will we be able to achieve the right kind of growth for the benefit of all.

Counting What Really Matters

The Measure of Progress

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.
Key concepts include the evolution of surveillance from the Panopticon to modern data collection, individual differences in feeling observed, and the consequences of feeling observed. Through&nbsp;expert analysis and&nbsp;empirical research,&nbsp;the author&nbsp;provides a comprehensive understanding of this critical issue, making it essential reading for marketing professionals and scholars alike.
This book is invaluable for researchers, academics, and practitioners in marketing, consumer psychology, and technology studies. It offers a fresh perspective on consumer-technology interactions, providing actionable insights for enhancing consumer experiences and well-being.
Deniz Lefkeli is an Assistant Professor of marketing at LUISS Guido Carli University. She received her PhD from Koç University in 2022 and received graduate studies excellence award in recognition of outstanding academic achievement. Her research interests lie in the area of consumer-technology interaction. Employing a multimethod approach, Deniz explores what consumers think, feel and do while using various technological tools and digital platforms, trying to identify the ways to improve their experiences, enhance their enjoyment and wellbeing.

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.Key concepts include the evolution of surveillance from the Panopticon to modern data collection, individual differences in feeling observed, and the consequences of feeling observed. Through&nbsp;expert analysis and&nbsp;empirical research,&nbsp;the author&nbsp;provides a comprehensive understanding of this critical issue, making it essential reading for marketing professionals and scholars alike.This book is invaluable for researchers, academics, and practitioners in marketing, consumer psychology, and technology studies. It offers a fresh perspective on consumer-technology interactions, providing actionable insights for enhancing consumer experiences and well-being.

Behavioral Science and Psychology (R0)

Oliver Hoffmann

How to take back control of your consumer behavior

Rethink Consumption

Princeton Studies in American Politics

"How large American retailers outgrew the capacity of government to regulate themThe United States is widely recognized as the quintessential consumer society, one where huge companies like Walmart and Amazon are famous for enticing customers with cheap goods and speedy delivery. Attention, Shoppers! traces the origins and evolution of American retail capitalism from the late nineteenth century to today, uncovering the roots of a bitter equilibrium where large low-cost retailers dominate and vast numbers of low-income families now rely on them to make ends meet.Offering a comparative perspective on the history of American political economy, Kathleen Thelen shows how large-scale retailers in the United Kingdom, Germany, Denmark, and Sweden faced a far less hospitable regulatory environment than companies in the United States, which enjoyed judicial forbearance and often active government support. As American companies grew in scale and scope, they assembled an ever-expanding political coalition that could be weaponized to head off regulatory efforts, leveraging their market strength to squeeze suppliers and workers and even engaging in outright rule breaking when they encountered resistance.Placing the rise of the Amazon economy in a broader comparative-historical context, Attention, Shoppers! reveals how large discount retailers have successfully exploited a uniquely permissive regulatory landscape to create a shopper's paradise built on cheap labor and mass consumption"--

How large American retailers outgrew the capacity of government to regulate them The United States is widely recognized as the quintessential consumer society, one where huge companies like Walmart and Amazon are famous for enticing customers with cheap goods and speedy delivery. Attention, Shoppers! traces the origins and evolution of American retail capitalism from the late nineteenth century to today, uncovering the roots of a bitter equilibrium where large low-cost retailers dominate and vast numbers of low-income families now rely on them to make ends meet. Offering a comparative perspective on the history of American political economy, Kathleen Thelen shows how large-scale retailers in the United Kingdom, Germany, Denmark, and Sweden faced a far less hospitable regulatory environment than companies in the United States, which enjoyed judicial forbearance and often active government support. As American companies grew in scale and scope, they assembled an ever-expanding political coalition that could be weaponized to head off regulatory efforts, leveraging their market strength to squeeze suppliers and workers and even engaging in outright rule breaking when they encountered resistance. Placing the rise of the Amazon economy in a broader comparative-historical context, Attention, Shoppers! reveals how large discount retailers have successfully exploited a uniquely permissive regulatory landscape to create a shopper’s paradise built on cheap labor and mass consumption.

American Retail Capitalism and the Origins of the Amazon Economy

Attention, Shoppers!

An innovative introduction to economic behavior that uses interactive experiments to promote experience-based discovery This book presents a unique active-learning approach to economic thinking, providing a behavioral perspective on basic economic concepts ranging from trust to trade. Each chapter features a classroom experiment where students engage directly with the material as market participants, and chapters come with warm-up exercises, quizzes, and incisive summaries. The Economic Experience empowers students to develop insights into essential economic principles and goes beyond merely documenting behavioral anomalies by showing students how to navigate and anticipate them through hands-on learning and team building. <ul><li>Encourages discovery of key behavioral insights with interactive class simulations</li><li>Provides a Socratic structure through lab reports for interpreting and applying lessons from experiment results while interacting with fellow students</li><li>Includes “What Economists Do” sections that highlight key applications and policy issues</li><li>Covers standard topics such as gains from trade, marginal analysis, and the resilience of competitive markets</li><li>Enables students to experience the negative effects of market imperfections related to monopoly power, non-price rent seeking, corruption, congestion, and inadequate incentives for the provision of public goods</li><li>Introduces notions of risk and strategic behavior in games and auctions</li><li>Explains foundational macroeconomic concepts such as financial markets and the role of money while addressing behavioral issues like bank runs and asset market price bubbles that may arise in a macroeconomic setting</li><li>Is supported by a free website that instructors can use to set up classroom experiments online</li></ul>

An innovative introduction to economic behavior that uses interactive experiments to promote experience-based discovery This introduction to economic thinking from a behavioral perspective uses a unique active-learning approach. Each chapter features a classroom experiment where students engage directly with the material as market participants, and chapters come with warm-up exercises, quizzes, and incisive summaries. The Economic Experience empowers students to develop insights into essential economic principles and goes beyond merely documenting behavioral anomalies by showing students how to navigate and anticipate them through hands-on learning and team building. <ul><li>Interactive class simulations encourage discovery of key behavioral insights</li><li>Lab reports provide a Socratic structure for interpreting and applying lessons from experiment results while interacting with fellow students</li><li>Includes “What Economists Do” sections that highlight key applications and policy issues</li><li>Covers standard topics such as gains from trade, marginal analysis, and the resilience of competitive markets</li><li>Enables students to experience the negative effects of market imperfections related to monopoly power, non-price rent seeking, corruption, congestion, and inadequate incentives for the provision of public goods</li><li>Introduces notions of risk and strategic behavior in games and auctions</li><li>Explains foundational macroeconomic concepts such as financial markets and the role of money while addressing behavioral issues like bank runs and asset market price bubbles that may arise in a macroeconomic setting</li><li>Supported by a free website that instructors can use to set up classroom experiments online</li></ul>

An Introduction through Experiments

The Economic Experience

The Corporate Gaze

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