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Business and Management (R0)

Deniz Lefkeli

The Corporate Gaze

The Impact of Data Collection on Consumer Behaviour

&lt;p&gt;Chapter 1: Introduction.- Chapter 2: How has being observed in the marketplace changed over time?.- Chapter 3: Who feels more observed?.- Chapter 4: What is the sentiment about being observed?.- Chapter 5: What are some of the consequences of being observed?.- Chapter 6: Concluding remarks.&lt;/p&gt;

In this ambitious and groundbreaking history of the dollar, financial journalist and economic scholar Brendan Greeley makes a new argument about the origins of our money—and the people and nations who have surrendered to it. “Brimming with startling details, this is also serious financial history with a conclusion ripe for our unsettled times: Rulers and borders come and go, but the dollar has outlasted our illusions of sovereignty and control.”—Evan Osnos, author of The Haves and Have-Yachts America’s money is global money—nearly every nation in the world writes international contracts in dollars, and in 2023, central banks around the world held nearly $6.7 trillion in dollar reserves, three times any other currency. Today, the United States’ global hegemony rests largely on its ability to produce unlimited treasury bonds that are sold around the world, dollars that supported America’s explosive growth in the twentieth century and funded its massive wars in the twenty-first. American power and the American dollar have become synonymous. Yet in this brilliant 500-year history, Brendan Greeley argues that America’s sovereignty over the dollar is an illusion—that the dollar had already empowered and destroyed nations long before it washed up on colonial shores, and that no country or king has or can ever truly control it. Reaching back to the dollar’s birth as the taler in the 15th-century silver mines of St. Joachimsthal, Greeley reveals how the dollar first thrived as a commodity for merchants and bankers—a big, silver coin that was trusted around the world, even as the miners who pulled it from the ground had trouble getting paid in that same silver. Greeley traces a captivatingly complex path across time and place, from the industrial collapse at the heart of Spain’s 17th-century silver empire, to the birth of American paper dollars in colonial Maryland, 19th-century New Orleans bank failures, and the small town of Hawarden, Iowa, which created its own dollars during the Great Depression. At every surprising turn, Greeley upends assumptions about global currencies and draws out the centuries-old tension between how dollars are manufactured and whom they actually serve. Singular in its breadth, The Almighty Dollar dismantles the myth that America created or has ever truly controlled the dollar. Through meticulous research and vividly rendered stories of merchants, monarchs, and everyday people both past and present, Greeley shows how the dollar became America’s greatest export, spawning a vast financial industry that enriches the wealthy, even as the rest of the country’s industries suffer.

500 Years of the World's Most Powerful Money

The Almighty Dollar

"A radical new history of the Roman economy focused on the lives and labors of the working people and the poor who made up the 90% percent of the population"-- Provided by publisher.

The Economic Lives of the Ninety Percent

Surviving Rome

Strategic Marketing Management outlines the fundamentals of marketing strategy, providing a systematic approach to marketing management. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. More important, this book offers a framework and a set of practical tools that enable managers to apply the theory to address business challenges and take advantage of market opportunities. 

The content of this book is organized into five major parts. The first part introduces a comprehensive framework for marketing management, which serves as the foundation for the rest of the book. Specifically, it explores the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as central components of a company's business model, and the steps involved in developing an actionable marketing plan.

The second part delves into the development of a marketing strategy that guides a company's tactical activities. This part focuses on three fundamental aspects of marketing strategy: identifying target customers, creating a customer value proposition, and developing a value proposition for the company and its collaborators.

The third part examines marketing tactics as a process of designing, communicating, and delivering value. It discusses how companies design their offerings, specifically how they develop their products and services, build their brands, set prices, and decide on promotional incentives. Additionally, it addresses how companies design their communication campaigns and manage their distribution channels to deliver their offerings to target customers.

The fourth part focuses on managing growth. It examines strategies that companies use to gain and defend their market position and manage sales growth. This part further explores the process of developing new market offerings and managing product lines to create market value.

The final part provides practical tools that illustrate the application of the marketing theory and frameworks advanced in this book in real-world scenarios. It includes two workbooks: one focused on identifying target customers and another outlining the development of the strategic and tactical components of a company's business model.

Strategic Marketing Management blends theoretical rigor with practical relevance to strengthen the marketing skills of a wide array of business professionals-from those creating novel market offerings to those improving on existing ones, from entrepreneurs launching a new business to professionals working in established corporations, and from managers overseeing specific products, services, and brands to senior executives responsible for their organization's overall success.

Strategic Marketing Management, 11th Edition

How a nineteenth-century lawsuit over the estate of a wealthy Tunisian Jew shines new light on the history of belonging In the winter of 1873, Nissim Shamama, a wealthy Jew from Tunisia, died suddenly in his palazzo in Livorno, Italy. His passing initiated a fierce lawsuit over his large estate. Before Shamama's riches could be disbursed among his aspiring heirs, Italian courts had to decide which law to apply to his estate—a matter that depended on his nationality. Was he an Italian citizen? A subject of the Bey of Tunis? Had he become stateless? Or was his Jewishness also his nationality? Tracing a decade-long legal battle involving Jews, Muslims, and Christians from both sides of the Mediterranean, The Shamama Case offers a riveting history of citizenship across regional, cultural, and political borders. On its face, the crux of the lawsuit seemed simple: To which state did Shamama belong when he died? But the case produced hundreds of pages in legal briefs and thousands of dollars in lawyers’ fees before the man's estate could be distributed among his quarrelsome heirs. Jessica Marglin follows the unfolding of events, from Shamama's rise to power in Tunis and his self-imposed exile in France, to his untimely death in Livorno and the clashing visions of nationality advanced during the lawsuit. Marglin brings to life a Dickensian array of individuals involved in the case: family members who hoped to inherit the estate; Tunisian government officials; an Algerian Jewish fixer; rabbis in Palestine, Tunisia, and Livorno; and some of Italy’s most famous legal minds. Drawing from a wealth of correspondence, legal briefs, rabbinic opinions, and court rulings, The Shamama Case reimagines how we think about Jews, the Mediterranean, and belonging in the nineteenth century.

Contesting Citizenship across the Modern Mediterranean

The Shamama Case

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

Theories & Applications

Consumer Psychology

Critical Perspectives in South Asian History

This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations.
 
Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.

Advertising and the Making of Modern Conjugality

The Emergence of Brand-Name Capitalism in Late Colonial India

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help. Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour. Drawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.

How to grow your business with social media marketing

Smart Social Media

Princeton Studies in American Politics

"How large American retailers outgrew the capacity of government to regulate themThe United States is widely recognized as the quintessential consumer society, one where huge companies like Walmart and Amazon are famous for enticing customers with cheap goods and speedy delivery. Attention, Shoppers! traces the origins and evolution of American retail capitalism from the late nineteenth century to today, uncovering the roots of a bitter equilibrium where large low-cost retailers dominate and vast numbers of low-income families now rely on them to make ends meet.Offering a comparative perspective on the history of American political economy, Kathleen Thelen shows how large-scale retailers in the United Kingdom, Germany, Denmark, and Sweden faced a far less hospitable regulatory environment than companies in the United States, which enjoyed judicial forbearance and often active government support. As American companies grew in scale and scope, they assembled an ever-expanding political coalition that could be weaponized to head off regulatory efforts, leveraging their market strength to squeeze suppliers and workers and even engaging in outright rule breaking when they encountered resistance.Placing the rise of the Amazon economy in a broader comparative-historical context, Attention, Shoppers! reveals how large discount retailers have successfully exploited a uniquely permissive regulatory landscape to create a shopper's paradise built on cheap labor and mass consumption"--

American Retail Capitalism and the Origins of the Amazon Economy

Attention, Shoppers!

You can't make the world fair, but you can take back your power. 
As a woman in Silicon Valley who worked her way to the top of the corporate ladder--she's a former VP at Facebook and the current president and CEO of Ancestry--Deborah Liu knows firsthand the challenges and obstacles in the workplace that keep the deck stacked against women in the workplace . . . and the ways to overcome them.
For every woman who grew up competing on the uneven playing field, who is told she is too aggressive, assertive, dramatic, or emotional, this book is the battle cry you need to learn to thrive within the system that exists today, even if it's not the one we wish it were.
Take Back Your Power presents both hard data and Liu's personal experiences from twenty years as a woman leader in the male-dominated tech industry to help you: Find your voice, learn how to ask, and achieve what you want in a system that isn't fair and wasn't created for you
Debunk the negative connotations of "power" and harness it for your own success
Discover how to be heard, seen, and taken more seriously at work by getting out of your own way
Overcome the lie that success is only achieved alone by finding the four types of allies you need to reach your goals
Become a great leader without losing yourself in the process


You have the power to change the future of work for yourself--and for women everywhere.

10 New Rules for Women at Work

Take Back Your Power

*The deliciously entertaining new novel from the award-winning writer and comedian, MARK WATSON*'Funny and thought-provoking' ADAM HILLS'A heartwarming story of happenstance' iPAPER---------------That's three sashimi rolls. Two vegetable dumplings. One life-changing encounter. Your delivery is on its way ...For delivery rider Damir, time is money.He races through cycle lanes next to Uber drivers and grocery vans, delivering your every desire. He arrives with your sushi rolls and pizzas and disappears into the night - Ping! Onto the next drop.He is invisible: one player in the boardgame of the city.But one summer's evening, in a postcode that could be another universe, Damir arrives on Decca's doorstep and there's an immediate connection between them.The man on the bike crosses the divide - suddenly fully seen. And a throwaway delivery sparks a chain of events that will change all their lives, forever.Praise for Mark Watson:'One of my favourite writers' Adam Kay'Funny, heart wrenching, beautifully written' Jane Fallon'Funny and serious and daring and humane. I prefer Mark Watson to Leo Tolstoy - both as a novelist and a stand-up comedian' Richard Curtis

One Minute Away

Why fear of risk is holding us back, and how we can reclaim the confidence to thrive in unpredictable timesSomething is out of sync in today's economy. People feel insecure and unable to reach their potential. We worry that the world has become too risky, that investing is only for the rich, that our nest egg might not last, that it's all or nothing. We retreat into lives of minimal uncertainty. Economist Allison Schrager argues that there has never been a better time to take risks, and yet we as a society have never been more risk-averse. She explains how the fears surrounding risk are unfounded-and that these myths are exactly why so many are falling behind. In the meantime, the very wealthy are still taking risks that generate outsized rewards and widen economic divides.Blending economic history and behavioral science, Schrager traces how our understanding and tolerance of risk have changed-how we have become less willing to open a business, start a family, or even drive a car. Along the way, she reveals the secrets of unconventional risk-takers, from a mob hit man to America's last frontiersman to a high-wire walker.In this reassuring book, Schrager explains how to assess uncertainty, make better choices, and reclaim the upside of risk, allowing each of us to contribute to a more dynamic economy-and to live a more fulfilling life.

The Seven Myths That Keep Us from Taking the Chances We Need to Take

Worth the Risk

The strange and contested evolution of the management of banking riskBanks in America are private institutions with private shareholders, boards of directors, profit motives, customers, and competitors. And yet the public plays a key role in deciding what risks are taken as well as how, when, and to what end. Public-private negotiations over financial governance has evolved into an essential ecosystem of banking risk management. In Private Finance, Public Power, Peter Conti-Brown and Sean Vanatta offer a new history of finance and public policy in the United States by examining the idiosyncratic way the nation manages financial risk across the public-private divide. Covering two centuries, from the founding of the Republic to the early 1980s, Conti-Brown and Vanatta describe the often-contested, sometimes chaotic, engagement of bankers, politicians, bureaucrats, and others in the overlapping spaces of the public-private system of bank supervision. Conti-Brown and Vanatta trace the different supervisory frameworks that evolved over time, from the imposition of private liability on bank shareholders to the development of the central bank to the creation of federal deposit insurance. Negotiations took place at federal and state levels, but, over time, the federal government assumed most of the responsibility for managing financial risk. Moreover, federal supervisory officials began to undertake more varied tasks, including monitoring racial discrimination and managing financial concentration. Conti-Brown and Vanatta introduce a diverse cast of characters-bankers, politicians, bureaucrats, and others-and show how they navigated two hundred years of financial panics, scandals, and crises to build the system that structures modern America's banking system.

A History of Bank Supervision in America

Private Finance, Public Power

The Corporate Gaze

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