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Business and Management (R0)

Deniz Lefkeli

The Corporate Gaze

The Impact of Data Collection on Consumer Behaviour

&lt;p&gt;Chapter 1: Introduction.- Chapter 2: How has being observed in the marketplace changed over time?.- Chapter 3: Who feels more observed?.- Chapter 4: What is the sentiment about being observed?.- Chapter 5: What are some of the consequences of being observed?.- Chapter 6: Concluding remarks.&lt;/p&gt;

Economics and Finance (R0)

Michael Lynn

Scientific Insights for Services Customers, Workers, and Managers

The Psychology of Tipping

Behavioral Science and Psychology (R0)

Oliver Hoffmann

How to take back control of your consumer behavior

Rethink Consumption

Social Sciences (R0)

Michael Hanchett Hanson

Our Worlds as Actors in the Dynamics of Change

Creative Contexts

In this ambitious and groundbreaking history of the dollar, financial journalist and economic scholar Brendan Greeley makes a new argument about the origins of our money—and the people and nations who have surrendered to it. “Brimming with startling details, this is also serious financial history with a conclusion ripe for our unsettled times: Rulers and borders come and go, but the dollar has outlasted our illusions of sovereignty and control.”—Evan Osnos, author of The Haves and Have-Yachts America’s money is global money—nearly every nation in the world writes international contracts in dollars, and in 2023, central banks around the world held nearly $6.7 trillion in dollar reserves, three times any other currency. Today, the United States’ global hegemony rests largely on its ability to produce unlimited treasury bonds that are sold around the world, dollars that supported America’s explosive growth in the twentieth century and funded its massive wars in the twenty-first. American power and the American dollar have become synonymous. Yet in this brilliant 500-year history, Brendan Greeley argues that America’s sovereignty over the dollar is an illusion—that the dollar had already empowered and destroyed nations long before it washed up on colonial shores, and that no country or king has or can ever truly control it. Reaching back to the dollar’s birth as the taler in the 15th-century silver mines of St. Joachimsthal, Greeley reveals how the dollar first thrived as a commodity for merchants and bankers—a big, silver coin that was trusted around the world, even as the miners who pulled it from the ground had trouble getting paid in that same silver. Greeley traces a captivatingly complex path across time and place, from the industrial collapse at the heart of Spain’s 17th-century silver empire, to the birth of American paper dollars in colonial Maryland, 19th-century New Orleans bank failures, and the small town of Hawarden, Iowa, which created its own dollars during the Great Depression. At every surprising turn, Greeley upends assumptions about global currencies and draws out the centuries-old tension between how dollars are manufactured and whom they actually serve. Singular in its breadth, The Almighty Dollar dismantles the myth that America created or has ever truly controlled the dollar. Through meticulous research and vividly rendered stories of merchants, monarchs, and everyday people both past and present, Greeley shows how the dollar became America’s greatest export, spawning a vast financial industry that enriches the wealthy, even as the rest of the country’s industries suffer.

500 Years of the World's Most Powerful Money

The Almighty Dollar

History (R0)

Leila Papoli-Yazdi

A New Garbology Manifesto

Why fear of risk is holding us back, and how we can reclaim the confidence to thrive in unpredictable timesSomething is out of sync in today's economy. People feel insecure and unable to reach their potential. We worry that the world has become too risky, that investing is only for the rich, that our nest egg might not last, that it's all or nothing. We retreat into lives of minimal uncertainty. Economist Allison Schrager argues that there has never been a better time to take risks, and yet we as a society have never been more risk-averse. She explains how the fears surrounding risk are unfounded-and that these myths are exactly why so many are falling behind. In the meantime, the very wealthy are still taking risks that generate outsized rewards and widen economic divides.Blending economic history and behavioral science, Schrager traces how our understanding and tolerance of risk have changed-how we have become less willing to open a business, start a family, or even drive a car. Along the way, she reveals the secrets of unconventional risk-takers, from a mob hit man to America's last frontiersman to a high-wire walker.In this reassuring book, Schrager explains how to assess uncertainty, make better choices, and reclaim the upside of risk, allowing each of us to contribute to a more dynamic economy-and to live a more fulfilling life.

The Seven Myths That Keep Us from Taking the Chances We Need to Take

Worth the Risk

Business and Economics (German Language)

Nele Jacobs

A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context

Strategic Orientations and Innovativeness of Multinational Corporations

Consumption is killing us. Discover how embracing emotional capital will help the next generation of leaders, founders and innovators bring about the sustainable Consumption Revolution.

50 innovative ways to lead the consumption revolution

Emotional Capital for the Triple Win

Case Study from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Moms Cookie Bar, a Doylestown creamery and patisserie, has worked to improve its online presence and brand awareness in the community. Mom's Cookie Bar is a small business providing packaged cookie bars and personalized ice cream. Linda Baker was the one who got things started. Our comprehensive digital optimization strategy is based on three pillars: social media strategy formulation, e-commerce integration, and digital marketing campaign implementation. YouTube is one of the social media sites recommended by our system. TikTok, like Facebook and Instagram, is a social networking site.

This strategy seeks to engage clients by creating visually engaging content, implementing interactive engagement strategies, and sticking to regular publishing schedules. Customers can perform research through an easy-to-use user interface, select from over 65 different cookie bar settings, and complete purchases. To achieve this goal, you must create an e-commerce platform (such as Shopify) that incorporates social media smoothly. We will use pay-per-click (PPC) advertising, search engine optimization (SEO), and a complete content strategy that includes videos and blogs to raise brand awareness.

Moms Cookie Bar aspires to become a digital sensation and a Doylestown institution to increase online sales and customer contact. Frequent analytics assessments will be carried out to measure project progress and to ensure that Moms Cookie Bar customers have a simple and delightful online purchasing experience.

Joeleen Kimbell

Optimizing Mom's Cookies Bar Marketing Approaches. Marketing Strategies in the Social Media World

The Princeton Economic History of the Western World

A definitive reframing of the economic, institutional, and intellectual history of the managerial era The twentieth century was the managerial century in the United States. An organizational transformation, from entrepreneurial to managerial capitalism, brought forth what became a dominant narrative: that administrative coordination by trained professional managers is essential to the efficient running of organizations both public and private. And yet if managerialism was the apotheosis of administrative efficiency, why did both its practice and the accompanying narrative lie in ruins by the end of the century? In The Corporation and the Twentieth Century, Richard Langlois offers an alternative version: a comprehensive and nuanced reframing and reassessment of the economic, institutional, and intellectual history of the managerial era. Langlois argues that managerialism rose to prominence not because of its inherent superiority but because of its contingent value in a young and rapidly developing American economy. The structures of managerialism solidified their dominance only because the century’s great catastrophes of war, depression, and war again superseded markets, scrambled relative prices, and weakened market-supporting institutions. By the end of the twentieth century, Langlois writes, these market-supporting institutions had reemerged to shift advantage toward entrepreneurial and market-driven modes of organization. This magisterial new account of the rise and fall of managerialism holds significant implications for contemporary debates about industrial and antitrust policies and the role of the corporation in the twenty-first century.

The Corporate Gaze

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