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Gesamtkatalog

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History (R0)

Leila Papoli-Yazdi

A New Garbology Manifesto

&lt;p&gt;Chapter 1. A Word Collage Created by a Dadaist Garbologist Who Picks Her Words from Landfills.- Chapter 2. Rear Window, Not the Hitchcock One.- Chapter 3. To Understand Garbage.- Chapter 4. Toward A Manifesto for New Garbology.&lt;/p&gt;

Business and Management (R0)

&lt;p&gt;It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certain category of products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.&lt;p&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;/p&gt;

Teresa Alaniz

Stefano Biazzo

A Methodology to Envision Emotion-Focused New Product Ideas

Emotion-Driven Innovation

Social Sciences (R0)

Michael Hanchett Hanson

Our Worlds as Actors in the Dynamics of Change

Creative Contexts

&lt;p&gt;This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings together contributions of leading scholars who have expertise in various forms of maladaptive consumption. The chapters address specific manifestations of maladaptive consumption, such as those related to food, alcoholic beverages, online gaming, and media consumption, among others, with an emphasis on behaviors that are not traditionally regarded as arising from physical addiction.&lt;/p&gt;

&lt;p&gt;Further, the book includes chapters that focus more broadly of definitional and conceptual issues, methodological approaches, implications for intervention and regulation, and the value judgments inherent in the identification and classification of behaviors as “maladaptive." It examines numerous alternative theories of maladaptive consumption and places such behavior in a larger market context.&lt;/p&gt;

&lt;p&gt;Taken together, the contributions in this volume (1) describe the general phenomenon of maladaptive consumption, (2) describe specific manifestations of maladaptive consumption, (3) identify issues of research methodology and definition related to the study of maladaptive consumption, and (4) address relevant interventions, regulations, and public policy issues. It will appeal to scholars interested in maladaptive consumption behaviors and their treatments as well as consumer behavior more generally across multiple fields, including marketing, clinical psychology, social work, and public health.&lt;/p&gt;


Ingrid M. Martin

David W. Stewart

Theory, Research, and Intervention

Maladaptive Consumer Behavior

Behavioral Science and Psychology (R0)

Fatih Sonmez

Theory, Evidence, and Policy

Fostering Consumer Well-Being

Business and Economics (German Language)

Anja De Lorenzo-Buratta

Analyse wirtschaftlicher Aspekte und Verbesserung des Touchpoint Managements durch Strategien und Handlungsempfehlungen

Die Customer Journey im Kongress- und Veranstaltungssektor der Schweiz

&lt;p&gt;In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first of its kind on customer engagement that outlines the theory and methods of engaging customers profitably in business-to-consumer and business-to-business settings.&lt;/p&gt;&lt;p&gt;Written by world-renowned scholar and thought leader V. Kumar, this seminal work book explains the definitions of the metrics within the CEV framework and analyzes ways to measure and maximize these metrics that can help in engaging customers profitably. Dr. Kumar also reveals the interrelationships between these metrics, i.e. how each metric impacts the other, with examples from all over the world.&lt;/p&gt;&lt;p&gt;This updated edition introduces of Customer Valuation Theory as a way of quantifying direct and indirect engagement value while presenting newer applications and case studies. With practical examples of companies that have benefited by implementing these strategies, this guide is a must have for business executives who want to maximize companies profitability as well as students wanting to learn how to engage customers and build loyalty.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

V. Kumar

Strategies to Measure and Maximize Profitability

Valuing Customer Engagement

Rui Zhao

Multi-criteria Decision-Making Approaches to Sustainable Consumption and Production

Electronic Commerce & Digital Markets

In the dynamic landscape of digital platforms, recommender systems silently guide our decisions, shaping what we watch, read, and buy. But how do these algorithms influence our behavior beyond convenience and personalization? This dissertation delves into the psychological undercurrents of recommender systems, uncovering how subtle design choices trigger behavioral biases that affect consumer preferences, beliefs, and decisions.

Through a series of rigorous field experiments, this work explores three critical dimensions of recommender systems: item selection, ranking, and recommendation design. It reveals how phenomena like assimilation and contrast effects, as well as visual cues such as product badges, can subtly yet powerfully steer consumer behavior. Challenging traditional recommender system design priorities, the findings highlight that similarity can sometimes outweigh diversity and that strategic positioning can defy conventional assumptions about user attention.

Combining a systematic literature review with empirical evidence from real-world settings, this dissertation offers insights into the interplay between technology and human cognition. It is an essential read for scholars, practitioners, and platform designers seeking to understand - and ethically harness - the behavioral dynamics of recommender systems.

Markus Lill

Martin Spann

Influence of Recommender Systems on Consumer Behavior

SpringerBriefs in Archaeology


<p>
This SpringerBrief examines emotions in the past through contemporary archaeological materials. The author explores this topic using the context of a former working-class neighbourhood in northern Finland that existed during the Cold War era (1947-1987). Finland offers an interesting context to examine this because of the twofold emotional frames; the Cold War and capitalism versus the nascent welfare state. The push and pull between the values emphasizing universal care and compassion against the hardline militarisation and financial competition results in accessing different and, sometimes, contradictory emotions. It also affords a gendered view into the past and such an angle could be attempted in the context of the deep past as well. 

This book offers several examples on how emotions could be accessed in the deep past and draws parallels between the examples from a contemporary 'western' country and various archaeological cultures and contexts. Emotions can be a bridge to access the secrets of human behavior. Such bridging is the core strength of archaeological education, but rarely are emotions acknowledged in the process. Lastly, this book underlines the role of emotions, specifically empathy, in archaeological education and in destabilizing contemporary political notions on social norms and contracts.</p>


The Contemporary Archaeology of Emotions: Re-Framing the Past and Present

Mia Ellerstorfer

Produkt- und Markenbindung in der Küchen- und Konsumgüterindustrie

Emotional Durability

&lt;p&gt;Dieses Buch ist eine kompakte Einführung in das Thema Sound Marketing. Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte gezielt über möglichst viele Sinne zu kommunizieren, um sich explizit vom Wettbewerb zu differenzieren und Konsumenten langfristig an ihre Marke zu binden.&lt;br&gt;
Marketingverantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares (akustisches) Profil geben wollen, liefert der Autor wichtige Ansatzpunkte für die akustische Gestaltung von Marken, die anhand von Beispielen veranschaulicht werden. Zur Veranschaulichung werden die akustischen Marken von Audi, Deutsche Telekom, Intel, Lufthansa, Nokia, Siemens und Wiener Linien analysiert.&amp;nbsp;&lt;br&gt;
Die zweite Auflage wurde komplett überarbeitet und u.a. um Ausführungen zur akustischen Reizaufnahme und zum Sound Design in der Automobilindustrie ergänzt.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Der Inhalt&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Wahrnehmung und Wirkung akustischer Reize&lt;/li&gt;
	&lt;li&gt;Markenrecht - Die Klangmarke&lt;/li&gt;
	&lt;li&gt;Sound Marketing&lt;/li&gt;
	&lt;li&gt;Grenzen und Risiken von Sound Marketing&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;strong&gt;Der Autor&lt;br&gt;
Dr. Paul Steiner&lt;/strong&gt; ist promovierter Sozial- und Wirtschaftswissenschaftler. Er erhielt seine Promotion mit Auszeichnung an der Wirtschaftsuniversität Wien, wo er auch den Rudolf Sallinger-Preis für seine Diplomarbeit „Sensory Branding“ gewann. Mit herausragenden Leistungen in den Studiengängen Sozial- und Wirtschaftswissenschaften, Betriebswirtschaft, Musikmanagement und Audio Engineering hat er sich einen Namen gemacht. Seit 20 Jahren leitet er komplexe Projekte in der Bauindustrie, Finanzdienstleistungsbranche und Automobilindustrie. Besonders hervorzuheben ist seine Arbeit am BMW Sound Logo, das 2013 den Red Dot Award gewann. Dr. Steiner ist Autor mehrerer Fachbücher, darunter „Quick Guide Sound Marketing“ (2021) und „Sensory Branding“ (2020).&lt;/p&gt;


Paul Steiner

Wie Sie mit akustischen Reizen Ihre Marke stärken

Quick Guide Sound Marketing

&lt;p&gt;This book investigates value co-creation processes within the context of circular entrepreneurship.&amp;nbsp;By rooting the book in value co-creation theory, the author addresses the following research questions: How do value co-creation processes impact organizations? And how could circular firms gain legitimacy through value co-creation processes? Through an empirical study based on interviews with circular entrepreneurs and focus groups involving both entrepreneurs and a sample of co-creating customers, the author offers an empirical framework of value co-creation processes and resulting organizational changes. &lt;/p&gt;The book is informative for both academics and practitioners. From a theoretical point of view, it contributes to value co-creation theory, the growing circular entrepreneurship literature, and organizational studies. From a managerial perspective, it informs aspiring circular entrepreneurs and managers about the potential of value co-creation processes in supporting their firms in gaining legitimacy and becoming learning organizations. &lt;p&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;/p&gt;

Beatrice Re

Beyond Organizational Boundaries

Value Co-Creation Processes in Circular Firms

A New Garbology Manifesto

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