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History (R0)

Leila Papoli-Yazdi

A New Garbology Manifesto

&lt;p&gt;Chapter 1. A Word Collage Created by a Dadaist Garbologist Who Picks Her Words from Landfills.- Chapter 2. Rear Window, Not the Hitchcock One.- Chapter 3. To Understand Garbage.- Chapter 4. Toward A Manifesto for New Garbology.&lt;/p&gt;

Economics and Finance (R0)

Michael Lynn

Scientific Insights for Services Customers, Workers, and Managers

The Psychology of Tipping

Earth and Environmental Science (R0)

Alexander Meneses-Jácome

Ulrike Schmid-Staiger

Tatiana C. Guarín C.

Strategies for Sustainable Resource Recovery, Environmental Balance, and Ecosystem Protection

The Circular Bioeconomy in Industry

Business and Management (R0)

Andreas Krämer

Thomas Burgartz

Christina Muzzu

Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling

Customer Value-centered Management

Business and Economics (German Language)

Alicia Gerlach

Nachhaltige Einkaufsentscheidungen im B2B und B2C

This book reports what progress is being and should be made in marketing science by social complexity science through such means as agent-based modeling and complex networks, which is seldom addressed by books reviewing the state of the art of marketing research or marketing science. Recently, as the penetration of brand-new communication technologies such as social media or mobile phones is connecting consumers more tightly than ever, marketers should understand and harness complex social interactions between consumers as well as between consumers and firms. Traditional marketing science does not sufficiently capture such phenomena; hence, the emerging alternative approaches are reflecting advances in social complexity science. The aim of this book is to give an overview of these newly emerging research trends, focusing mainly on the following three topics: diffusion of new products, choice and relationship with existing brands and marketing communication including consumers’ word-of-mouth. These topics have attracted a lot of attention among marketers in particular in rapidly growing markets such as hi-tech or services, where consumers’ mutual interaction and their bounded-rational behavior play critical roles. The prospective readers of this book include researchers, graduate students and practitioners with high expertise (e.g. data scientists) in both marketing/consumer research areas and complexity science areas such as computer science, physics and mathematical social science. The book serves as a bridge by providing the evolving knowledge on social complexity modeling for marketing researchers and the accumulated knowledge on marketing/consumer research for complexity researchers. In addition to reviewing previous and ongoing studies, this book offers the agenda for future researchers to discuss what problems have not been solved yet and need social complexity science approaches.

Makoto Mizuno

Agent-Based Marketing Science

Complex Modeling of Consumer Behavior

This book critically discusses the historical backgrounds and new developments of the theories of games, decisions, and markets, with many possible applications to social and economic problems. Consisting of three connected parts, the book sheds new light on the role of merchants in the market economy under conditions of risk and uncertainty. Part I begins with the question of why and how John von Neumann and Oskar Morgenstern did joint work in game theory, namely, the theoretical study of strategic interactions among several decision makers. The duel between Sherlock Holmes and Professor Moriarty in Conan Doyle's famous detective story is recalled as a great inducement to Neumann and Morgenstern to invent zero-sum, two-person games. More general non-zero-sum games and associated Nash solutions are then discussed in relation to the generation-gap problem between a young couple and an elderly couple. Part II explores a set of very fundamental problems of individual decision making. Thetwo famous axioms of revealed preference ― Samuelson's weak axiom and Houthakker's axiom ― are skillfully connected and empirically reevaluated by the introduction of certain regularity conditions. The revealed preference approach is then extended from the original commodity space to the dual price space. Such dual treatment in microeconomics is further applied to the theory of cost and production, with the decomposition of the total factor price effect into the substitution and scale effects. Part III turns the reader’s attention to the interdependence of several markets. The almost forgotten Hicks–Morishima approach is newly revived with graphical illustrations of traded goods. The well-known Jones–Kemp approach to international trade is boldly expanded into the world of risk and uncertainty. Some striking results in comparative static analysis are derived, with favorable implications for the real world.

Yasuhiro Sakai

Games, Decisions, and Markets

Interdisciplinary Contributions to Archaeology

This book examines questions surrounding body adornments and its link to identity in archaeology, looking at theoretical and interpretive frameworks that are relevant to the study of different categories of personal ornaments. Identity is a crucial topic in archaeology where its concept is investigated through the study of many categories of material culture. As self-representation, identity constitutes a choice through which an individual or a group want to be seen by others. The volume covers a wide geographical and chronological frame from the Upper Paleolithic era to Medieval times, examining North, Central, and Southern Europe as well as regions in Southwest Asia and North Africa.
 
This book is based on a session organised at the European Archaeological Association (EAA) in 2023, with a commonality, namely, body adornments. Participants explored the ways in which possessing, wearing and/or trading personal ornaments was a means through which individual and social identity could be expressed in antiquity. This volume is of relevance to archaeological researchers, practitioners, and students.

This book examines questions surrounding body adornments and its link to identity in archaeology, looking at theoretical and interpretive frameworks that are relevant to the study of different categories of personal ornaments. Identity is a crucial topic in archaeology where its concept is investigated through the study of many categories of material culture. As self-representation, identity constitutes a choice through which an individual or a group want to be seen by others. The volume covers a wide geographical and chronological frame from the Upper Paleolithic era to Medieval times, examining North, Central, and Southern Europe as well as regions in Southwest Asia and North Africa.
 
 &nbsp;
 
 This book is based on a session organised at the European Archaeological Association (EAA) in 2023, with a commonality, namely, body adornments. Participants explored the ways in which possessing, wearing and/or trading personal ornaments was a means through which individual and social identity could be expressed in antiquity. This volume is of relevance to archaeological researchers, practitioners, and students.

Weaving and Wearing Identity: Personal Adornment in Past Societies

Psychology (German Language)

Oliver Hoffmann

Wie Sie die Kontrolle über Ihr Konsumverhalten zurückgewinnen

Konsum neu denken

Computer Science (R0)

Bassem Jarboui

Said Toumi

Patrick Siarry

Data-Driven Waste Revolution

Social Sciences (R0)

Rui Zhao

Multi-criteria Decision-Making Approaches to Sustainable Consumption and Production

Nguyen Thi Van Anh

Robert McClelland

Nguyen Hoang Thuan

Customer Switching Behaviours in Omnichannel Retailing

&lt;p&gt;In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first of its kind on customer engagement that outlines the theory and methods of engaging customers profitably in business-to-consumer and business-to-business settings.&lt;/p&gt;&lt;p&gt;Written by world-renowned scholar and thought leader V. Kumar, this seminal work book explains the definitions of the metrics within the CEV framework and analyzes ways to measure and maximize these metrics that can help in engaging customers profitably. Dr. Kumar also reveals the interrelationships between these metrics, i.e. how each metric impacts the other, with examples from all over the world.&lt;/p&gt;&lt;p&gt;This updated edition introduces of Customer Valuation Theory as a way of quantifying direct and indirect engagement value while presenting newer applications and case studies. With practical examples of companies that have benefited by implementing these strategies, this guide is a must have for business executives who want to maximize companies profitability as well as students wanting to learn how to engage customers and build loyalty.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

V. Kumar

Strategies to Measure and Maximize Profitability

Valuing Customer Engagement

A New Garbology Manifesto

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