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Gesamtkatalog

Catalogue complet

This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Die Verwendung von Farbe ist nicht das einzige Mittel zur Informationsvermittlung

Hoher Kontrast zwischen Text und Hintergrundfarbe

Strukturelle Navigation Nächste/Zurück

Alle nicht-dekorativen Inhalte unterstützen das Lesen ohne Sehvermögen

Kontakt zum Herausgeber für weitere Informationen zur Barrierefreiheit

History (R0)

Leila Papoli-Yazdi

A New Garbology Manifesto

&lt;p&gt;Chapter 1. A Word Collage Created by a Dadaist Garbologist Who Picks Her Words from Landfills.- Chapter 2. Rear Window, Not the Hitchcock One.- Chapter 3. To Understand Garbage.- Chapter 4. Toward A Manifesto for New Garbology.&lt;/p&gt;

Business and Economics (German Language)

Nele Jacobs

A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context

Strategic Orientations and Innovativeness of Multinational Corporations

Encyclopedia of Tourism

Computer Science and Engineering (German Language)

Gerhard Langhans

Frank Scholwin

Michael Nelles

Sören Weinrich

Grundlagen und Methoden für die Bewertung und Bilanzierung in der Praxis

Handbuch zur Bilanzierung von Biogasanlagen für Ingenieure - Band II

Electronic Commerce & Digital Markets

In the dynamic landscape of digital platforms, recommender systems silently guide our decisions, shaping what we watch, read, and buy. But how do these algorithms influence our behavior beyond convenience and personalization? This dissertation delves into the psychological undercurrents of recommender systems, uncovering how subtle design choices trigger behavioral biases that affect consumer preferences, beliefs, and decisions.

Through a series of rigorous field experiments, this work explores three critical dimensions of recommender systems: item selection, ranking, and recommendation design. It reveals how phenomena like assimilation and contrast effects, as well as visual cues such as product badges, can subtly yet powerfully steer consumer behavior. Challenging traditional recommender system design priorities, the findings highlight that similarity can sometimes outweigh diversity and that strategic positioning can defy conventional assumptions about user attention.

Combining a systematic literature review with empirical evidence from real-world settings, this dissertation offers insights into the interplay between technology and human cognition. It is an essential read for scholars, practitioners, and platform designers seeking to understand - and ethically harness - the behavioral dynamics of recommender systems.

Markus Lill

Martin Spann

Influence of Recommender Systems on Consumer Behavior

Business and Management (R0)

Andreas Krämer

Thomas Burgartz

Christina Muzzu

Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling

Customer Value-centered Management

Behavioral Science and Psychology (R0)

Fatih Sonmez

Theory, Evidence, and Policy

Fostering Consumer Well-Being

New Frontiers in Regional Science: Asian Perspectives

This book critically discusses the historical backgrounds and new developments of the theories of games, decisions, and markets, with many possible applications to social and economic problems. Consisting of three connected parts, the book sheds new light on the role of merchants in the market economy under conditions of risk and uncertainty. Part I begins with the question of why and how John von Neumann and Oskar Morgenstern did joint work in game theory, namely, the theoretical study of strategic interactions among several decision makers. The duel between Sherlock Holmes and Professor Moriarty in Conan Doyle's famous detective story is recalled as a great inducement to Neumann and Morgenstern to invent zero-sum, two-person games. More general non-zero-sum games and associated Nash solutions are then discussed in relation to the generation-gap problem between a young couple and an elderly couple. Part II explores a set of very fundamental problems of individual decision making. Thetwo famous axioms of revealed preference ― Samuelson's weak axiom and Houthakker's axiom ― are skillfully connected and empirically reevaluated by the introduction of certain regularity conditions. The revealed preference approach is then extended from the original commodity space to the dual price space. Such dual treatment in microeconomics is further applied to the theory of cost and production, with the decomposition of the total factor price effect into the substitution and scale effects. Part III turns the reader’s attention to the interdependence of several markets. The almost forgotten Hicks–Morishima approach is newly revived with graphical illustrations of traded goods. The well-known Jones–Kemp approach to international trade is boldly expanded into the world of risk and uncertainty. Some striking results in comparative static analysis are derived, with favorable implications for the real world.

Yasuhiro Sakai

Games, Decisions, and Markets

Seminar paper from the year 2022 in the subject Business economics - Customer Relationship Management, CRM, grade: A, Robert Gordon University Aberdeen (Business Management), course: Consumer Psychology, language: English, abstract: The demand for sustainable fashion has increased due to the fashion industry's negative impact on the environment and society. Sustainable fashion consumption involves conscious consumer choices and is influenced by personal values, beliefs, and attitudes. Personality traits are also known to influence consumer behavior and decision-making. This study aims to investigate the impact of personality traits on sustainable fashion consumption. The study seeks to identify the personality traits that are most relevant to sustainable fashion consumption and to explore how these traits influence consumer choices in the sustainable fashion industry. The conceptual framework suggests that personality traits, experiential consumption, and brand loyalty are essential factors in sustainable fashion consumption and should be considered in marketing strategies and consumer behavior research. The Five Factor Model (FFM) theory and the Theory of Planned Behavior (TPB) are used to explain the impact of personality traits on consumer choices in the context of sustainable fashion consumption. The study will make a significant contribution to the literature on sustainable fashion consumption and consumer behavior by providing insights into the role of personality traits in sustainable fashion consumption and practical implications for sustainable fashion brands and their marketing strategies.

The Role of Personality in Influencing Consumer Choices in the Sustainable Fashion Industry

&lt;p&gt;It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certain category of products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.&lt;p&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;/p&gt;

Teresa Alaniz

Stefano Biazzo

A Methodology to Envision Emotion-Focused New Product Ideas

Emotion-Driven Innovation

Quick Guide

&lt;p&gt;Dieses Buch ist eine kompakte Einführung in das Thema Sound Marketing. Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte gezielt über möglichst viele Sinne zu kommunizieren, um sich explizit vom Wettbewerb zu differenzieren und Konsumenten langfristig an ihre Marke zu binden.&lt;br&gt;
Marketingverantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares (akustisches) Profil geben wollen, liefert der Autor wichtige Ansatzpunkte für die akustische Gestaltung von Marken, die anhand von Beispielen veranschaulicht werden. Zur Veranschaulichung werden die akustischen Marken von Audi, Deutsche Telekom, Intel, Lufthansa, Nokia, Siemens und Wiener Linien analysiert.&amp;nbsp;&lt;br&gt;
Die zweite Auflage wurde komplett überarbeitet und u.a. um Ausführungen zur akustischen Reizaufnahme und zum Sound Design in der Automobilindustrie ergänzt.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Der Inhalt&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Wahrnehmung und Wirkung akustischer Reize&lt;/li&gt;
	&lt;li&gt;Markenrecht - Die Klangmarke&lt;/li&gt;
	&lt;li&gt;Sound Marketing&lt;/li&gt;
	&lt;li&gt;Grenzen und Risiken von Sound Marketing&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;strong&gt;Der Autor&lt;br&gt;
Dr. Paul Steiner&lt;/strong&gt; ist promovierter Sozial- und Wirtschaftswissenschaftler. Er erhielt seine Promotion mit Auszeichnung an der Wirtschaftsuniversität Wien, wo er auch den Rudolf Sallinger-Preis für seine Diplomarbeit „Sensory Branding“ gewann. Mit herausragenden Leistungen in den Studiengängen Sozial- und Wirtschaftswissenschaften, Betriebswirtschaft, Musikmanagement und Audio Engineering hat er sich einen Namen gemacht. Seit 20 Jahren leitet er komplexe Projekte in der Bauindustrie, Finanzdienstleistungsbranche und Automobilindustrie. Besonders hervorzuheben ist seine Arbeit am BMW Sound Logo, das 2013 den Red Dot Award gewann. Dr. Steiner ist Autor mehrerer Fachbücher, darunter „Quick Guide Sound Marketing“ (2021) und „Sensory Branding“ (2020).&lt;/p&gt;


Paul Steiner

Wie Sie mit akustischen Reizen Ihre Marke stärken

Quick Guide Sound Marketing

Social Sciences (R0)

Rui Zhao

Multi-criteria Decision-Making Approaches to Sustainable Consumption and Production

&lt;p&gt;This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement of laws and regulations, cultural differences, and competitiveness. Insightful differences in business practices between the economies of Bangladesh and the West and/or other developing countries are unfolded in this book. &amp;nbsp;&lt;/p&gt;

&lt;p&gt;The nuances of the contextual operational realities around different aspects of the business including marketing environment and management, consumer behavior, supply chain management, brand management, customer relationship management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in this book. The business knowledge shared by the unique breadth and depth of cases is sure to make this book an effective resource for academia and industry.&lt;/p&gt;


A New Garbology Manifesto

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