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Gesamtkatalog

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History (R0)

Leila Papoli-Yazdi

A New Garbology Manifesto

&lt;p&gt;Chapter 1. A Word Collage Created by a Dadaist Garbologist Who Picks Her Words from Landfills.- Chapter 2. Rear Window, Not the Hitchcock One.- Chapter 3. To Understand Garbage.- Chapter 4. Toward A Manifesto for New Garbology.&lt;/p&gt;

Business and Economics (German Language)

Anja De Lorenzo-Buratta

Analyse wirtschaftlicher Aspekte und Verbesserung des Touchpoint Managements durch Strategien und Handlungsempfehlungen

Die Customer Journey im Kongress- und Veranstaltungssektor der Schweiz

This book is a comprehensive exploration of the atomic nucleus. It recounts the history of research into the atomic nucleus, the physical laws governing it and how it may be harnessed in technology. 

The atomic nucleus, after having been a subject of interest for very few specialists for a long time, arose to importance after the first fission experiments by Otto Hahn and has since dominated politics, military strategy and energy supply on a world scale. This book depicts the most important historical milestones, the physical laws governing it and a broad range of engineering applications from reactor technology to the treatment of radioactive waste. The historic starts out with ancient concepts of the nature of the atom, followed by break-through experiments by the Curies, Thomson, Rutherford and others, after which a more and more refined theory of the nucleus on the basis of quantum theory evolved. After the discovery of radioactivity, the neutron and first fission, the structure of the nucleus was revealed and described by complementary models, like the liquid drop model or the optical model as well as the laws of radioactive decay. Finally nuclear reactions are put into perspective in comparison with other forces in nature.

After first military application, the atomic nucleus was put in use in various types of nuclear reactors for energy generation, described in detail with their components and fuel types, the fuel cycle, including breeder technology and enrichment. Recent developments regarding a new generation of reactors, like molten salt reactors, gas cooled fast reactors and others, are discussed together with possible fusion reactors and transmutation technologies to treat radioactive waste.

This book brings together the physics foundations and the engineering solutions and problems in a single comprehensive volume.

History, Physics and Applications

The Atomic Nucleus

Business and Management (R0)

&lt;p&gt;This book investigates value co-creation processes within the context of circular entrepreneurship.&amp;nbsp;By rooting the book in value co-creation theory, the author addresses the following research questions: How do value co-creation processes impact organizations? And how could circular firms gain legitimacy through value co-creation processes? Through an empirical study based on interviews with circular entrepreneurs and focus groups involving both entrepreneurs and a sample of co-creating customers, the author offers an empirical framework of value co-creation processes and resulting organizational changes. &lt;/p&gt;The book is informative for both academics and practitioners. From a theoretical point of view, it contributes to value co-creation theory, the growing circular entrepreneurship literature, and organizational studies. From a managerial perspective, it informs aspiring circular entrepreneurs and managers about the potential of value co-creation processes in supporting their firms in gaining legitimacy and becoming learning organizations. &lt;p&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;/p&gt;

Beatrice Re

Beyond Organizational Boundaries

Value Co-Creation Processes in Circular Firms

Andreas Krämer

Thomas Burgartz

Christina Muzzu

Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling

Customer Value-centered Management

Nele Jacobs

A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context

Strategic Orientations and Innovativeness of Multinational Corporations

&lt;p&gt;Dieses Buch ist eine kompakte Einführung in das Thema Multisensorisches Marketing. Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten (multisensualen) multisensorischen Brandings und bietet zahlreiche pragmatische Hilfestellungen für die Umsetzung. Für die Unternehmenspraxis werden wichtige Ansatzpunkte zur multisensorischen Gestaltung von Marken geliefert, um so Konsumenten langfristig und mit allen fünf Sinnen an eine Marke zu binden und damit Markeninhalte tiefgreifend zu verankern. Dies wird durch konkrete Beispiele von Singapore Airlines, Swarovski und MINI illustriert. Zwei Interviews mit renommierten Experten aus Wissenschaft und Praxis runden das Buch ab.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Die zweite Auflage wurde aktualisiert und durch die Themen&amp;nbsp;Multisensorisches Markendesign, Erlebnismarketing und Multisensorische Markenführung in der Automobilindustrie ergänzt.&lt;/p&gt;


Paul Steiner

Wie Sie mit allen Sinnen Ihre Marke stärken

Quick Guide Multisensorisches Marketing

&lt;p&gt;This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall. Online persuasion, a key topic, explores ethical and effective strategies for influencing consumer behavior, emphasizing the importance of authenticity and trust. The discussion on social comparison and its implications in digital consumption underscores the psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience, reflect the growing importance of ethical, sustainable practices, and customer-centric approaches in building brand loyalty. The book is an essential guide for marketing professionals and students, offering a comprehensive understanding of the complex interplay between digital marketing strategies and consumer behavior.&lt;/p&gt;

Alfonso Pellegrino

Bridging Theory and Practice

Decoding Digital Consumer Behavior

Deniz Lefkeli

The Impact of Data Collection on Consumer Behaviour

The Corporate Gaze

Economics and Finance (R0)

This book reports what progress is being and should be made in marketing science by social complexity science through such means as agent-based modeling and complex networks, which is seldom addressed by books reviewing the state of the art of marketing research or marketing science. Recently, as the penetration of brand-new communication technologies such as social media or mobile phones is connecting consumers more tightly than ever, marketers should understand and harness complex social interactions between consumers as well as between consumers and firms. Traditional marketing science does not sufficiently capture such phenomena; hence, the emerging alternative approaches are reflecting advances in social complexity science. The aim of this book is to give an overview of these newly emerging research trends, focusing mainly on the following three topics: diffusion of new products, choice and relationship with existing brands and marketing communication including consumers’ word-of-mouth. These topics have attracted a lot of attention among marketers in particular in rapidly growing markets such as hi-tech or services, where consumers’ mutual interaction and their bounded-rational behavior play critical roles. The prospective readers of this book include researchers, graduate students and practitioners with high expertise (e.g. data scientists) in both marketing/consumer research areas and complexity science areas such as computer science, physics and mathematical social science. The book serves as a bridge by providing the evolving knowledge on social complexity modeling for marketing researchers and the accumulated knowledge on marketing/consumer research for complexity researchers. In addition to reviewing previous and ongoing studies, this book offers the agenda for future researchers to discuss what problems have not been solved yet and need social complexity science approaches.

Makoto Mizuno

Agent-Based Marketing Science

Complex Modeling of Consumer Behavior

Tourism, Hospitality & Event Management

This book provides a critical, systemic analysis of the challenge of food waste and its drivers in hospitality operations. It reviews existing approaches to mitigating food waste in catering services and highlights best practices in effective mitigation. It also discusses the determinants of the broader adoption of effective approaches to food-waste management across the sector and within the various geographical markets of out-of-home food consumption.This book is suitable for academics in the hospitality and tourism field as well as for professionals such as hotel and restaurant managers. It can also be used in undergraduate and postgraduate classes in hospitality management.

Opportunities for Sustainable Management

Food Waste in Hospitality Operations

Interdisciplinary Contributions to Archaeology

This book examines questions surrounding body adornments and its link to identity in archaeology, looking at theoretical and interpretive frameworks that are relevant to the study of different categories of personal ornaments. Identity is a crucial topic in archaeology where its concept is investigated through the study of many categories of material culture. As self-representation, identity constitutes a choice through which an individual or a group want to be seen by others. The volume covers a wide geographical and chronological frame from the Upper Paleolithic era to Medieval times, examining North, Central, and Southern Europe as well as regions in Southwest Asia and North Africa.
 
This book is based on a session organised at the European Archaeological Association (EAA) in 2023, with a commonality, namely, body adornments. Participants explored the ways in which possessing, wearing and/or trading personal ornaments was a means through which individual and social identity could be expressed in antiquity. This volume is of relevance to archaeological researchers, practitioners, and students.

Weaving and Wearing Identity: Personal Adornment in Past Societies

Alicia Gerlach

Nachhaltige Einkaufsentscheidungen im B2B und B2C

A New Garbology Manifesto

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