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Business and Economics (German Language)

Alicia Gerlach

Nachhaltige Einkaufsentscheidungen im B2B und B2C

&lt;p&gt;Einf&amp;uuml;hrung.- Der Einfluss von Gruppen und Individuen auf das Treffen TCO-optimaler Entscheidungen.- Der Einfluss der Darstellungsform von Energieinformationen auf &amp;ouml;konomisch nachhaltige Kaufentscheidungen.- Schlussbetrachtung.- Literaturverzeichnis.&lt;/p&gt;

With AI upending work and life, the bestselling authors of Smart Brevity offer a&nbsp;one-stop survival guide to dramatically improving your life, work, and happiness. <ul><li>Toxic complexity clogs our meetings, inboxes, calendars—even in our daily habits. We can do so much more, but first we need to do less.</li></ul> <ul><li>Simplify shows you how. It's a step-by-step playbook for spending most of your time doing things that make you feel and perform better.</li></ul> This urgent manual lets you take control of what is essential in a world where AI might simplify you out of a job. Maximize success by simplifying every aspect of your life. Ruthlessly distill what really matters to you, then clear the space to focus on what you do best. <ul><li>Simplify will help anyone thrive,&nbsp;from interns to CEOs.</li></ul> The authors draw on lessons from founding two hot startups—Axios and Politico—and their years of experience advising Fortune 500 companies. Simplify is packed with advice from some of the world's most successful people—your handbook for eliminating dreary distractions... so you can focus on what matters.

Do 50 Percent More with 50 Percent Less

Simplify

BestMasters

This study explores how investor behavioural biases influence sustainable (high-ESG) and non-sustainable (low-ESG) firms in the United States, using the behavioural three-factor model introduced by Daniel, Hirshleifer &nbsp;and Sun (2020). The model includes two behavioural factors: limited attention bias, which captures short-term anomalies (indicated by the Post-Earnings Announcement Drift or PEAD), and overconfidence bias, a long-term bias (as indicated by the Financing or FIN factor). By analyzing both high- and low-ESG portfolios, the study finds that both portfolios are exposed to the two biases, but the degree of exposure varies significantly. The high-ESG portfolio shows positive loadings on both behavioural factors, indicating efficient price corrections, while the low-ESG portfolio sees negative loadings. This difference in factor loadings for ESG portfolios is novel. It is likely due to arbitrage frictions. The study also finds that these biases are more pronounced during bull market phases, while they diminish in bear market phases (the overconfidence bias weakens, and the limited attention bias loses statistical significance). Furthermore, the high-ESG portfolio returns are less susceptible to overall market movements and thus offer greater downside protection during bear markets.
About the Author R.M. Vajirapanie Bandaranayake was a FACT master's student at HWR Berlin. She currently works as a company valuation consultant at an audit firm.

A Three-Factor Model Approach

The Differential Impact of Investor Behavioural Biases on US Sustainable and Non-Sustainable Firms

SpringerBriefs in Economics

This book argues that formal economic inquiry and proverbial wisdom share a deep epistemic kinship, each functioning as a refined form of everyday cognition for navigating scarcity, uncertainty, and choice. Through peculiar case studies it also considers the contrasts between mountain and maritime economies, rural and metropolitan societies, and explores the profound influence of culture, religion, and gender on regional economic trajectories.. The core thesis is that proverbs encode key economic principles—such as opportunity cost, risk, and incentives—as culturally embedded lessons that illuminate the intuitive and institutional foundations of economic life. Exploring themes that span finance, labor, behavioral biases, inequality, gender, and policymaking, the book investigates how proverbs and economic models converge, diverge, and enrich one another. Framed by the guiding question of what proverbs reveal about how people think and decide in economic contexts, it ultimately presents these two bodies of knowledge as complementary perspectives that together clarify the human predicament of acting under constraint.

Proverbs and Economics

The Invisible Handshake

By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change how you look at the world."&nbsp;—Mark LeibovichNamed a Best Book of the Year by Foreign Policy and The Aspen Institute * Longlisted for the Porchlight Business Book AwardHow does the wealthiest country on earth run out of protective gear in the middle of a public health catastrophe? How do its parents find themselves unable to locate crucially needed infant formula? How do its largest companies spend billions of dollars making cars that no one can drive for a lack of chips?The last few years have radically highlighted the intricacy and fragility of the global supply chain. Enormous ships were stuck at sea, warehouses overflowed, and delivery trucks stalled. The result was a scarcity of everything from breakfast cereal to medical devices, from frivolous goods to lifesaving necessities. And while the scale of the pandemic shock was unprecedented, it underscored the troubling reality that this system built on Just in Time principles was fundamentally at risk of descending into chaos all along. And it still is. Sabotaged by financial interests, a loss of transparency in markets, and worsening working conditions for the people tasked with keeping the gears turning, our global supply chain has become perpetually on the brink of collapse.In How the World Ran Out of Everything, award-winning journalist Peter S. Goodman reveals the fascinating innerworkings of our supply chain and the factors that have led to its constant, dangerous vulnerability. His reporting takes readers deep into the elaborate system, showcasing the triumphs and struggles of the human players who operate it—from factories in Asia and an almond grower in Northern California, to a group of striking railroad workers in Texas, to a truck driver who Goodman accompanies across hundreds of miles of the Great Plains. Through their stories, Goodman weaves a powerful argument for reforming a supply chain to become truly reliable and resilient, demanding a radical redrawing of the bargain between labor and shareholder interests, and deeper attention paid to how we get the things we need.From one of the most respected voices in economic journalism working today, How the World Ran Out of Everything is a fiercely smart, deeply informative look at how our supply chain operates, and why its reform is crucial—not only to avoid dysfunction in our day to day lives, but to protect the fate of our global fortunes.&nbsp;This riveting work of economic journalism breaks down the complexities of modern globalization and reveals: <ul><li>The Just in Time Fallacy: Discover how a sensible manufacturing philosophy was twisted to prioritize shareholder interests over resilience, setting the stage for global shortages and widespread inflation.</li><li>Human Cost of Efficiency: Journey from factories in Asia to the highways of the Great Plains and meet the human players—from truck drivers to railroad workers—exploited to keep the gears of commerce turning.</li><li>Monopoly Power and Price Hikes: Investigate how decades of deregulation allowed a few monopolistic companies to dominate key industries, engineering scarcity to boost profits during a worldwide catastrophe.</li><li>The Future of the Supply Chain: Explore the urgent arguments for reforming the system through reshoring and nearshoring to build a more reliable and resilient network for the things we need.</li></ul>

Inside the Global Supply Chain

How the World Ran Out of Everything

The Economics of Public Issues bridges the gap between abstract economic theory and the real-world outcomes of public policy. Written in clear, accessible language, it explores why well-intentioned programs-from rent control and stimulus spending to climate initiatives-so often lead to results that differ sharply from what policymakers envisioned. Drawing upon decades of experience in law enforcement and academia, the author brings a grounded and engaging perspective on the way incentives, trade-offs, and human behavior shape every public issue.Students and general readers alike will discover how to "think like economists," using core principles such as opportunity cost, marginal analysis, and unintended consequences to analyze complex policy debates. Organized into four thematic parts, the book examines how economic reasoning applies to markets and regulation, redistribution, globalization, and environmental dimensions. Each chapter combines rigorous analysis with real-world examples and thought-provoking discussion questions, encouraging critical thinking and civic literacy.Designed for classroom use or independent reading, The Economics of Public Issues shows how understanding the why behind unintended outcomes can lead to smarter, more effective public policy. Accompanied by PowerPoint slides, a teaching guide, and MCQs, this book is a crucial companion for undergraduates, MBA students, and instructors who wish to understand that economics is not just about money, but about choice.

The Economics of Public Issues

Named one of Financial Times’s Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way" Nobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The Winner’s Curse. Why do people cooperate with one another when they have no obvious motivation to do so? Why do we hold on to possessions of little value? And why is the winner of an auction so often disappointed? Over thirty years ago, Richard H. Thaler introduced readers to behavioral economics in his seminal Anomalies column, written with collaborators including Daniel Kahneman and Amos Tversky. These provocative articles challenged the fundamental idea at the heart of economics that people are selfish, rational optimizers, and provided the foundation for what became behavioral economics. That was then. Now, three decades later, Thaler has teamed up with economist Alex O. Imas to write a new book with an original and creative format. Each chapter starts with an original Anomaly, retaining the spirit of its time stamp. Then, shifting to the present, the authors provide updates to each, asking how the original findings have held up and how the field has evolved since then. It turns out that the original findings not only hold up well, but they show up almost everywhere. Anomalies pop up in people’s decisions to save for retirement and how they carry outstanding credit card debt. Even experts fail to optimize. The key concept of loss aversion explains missed putts by PGA pros and the selection of which stocks to sell by portfolio managers. In this era of meme stocks and Dogecoin, it is hard to defend the view that financial markets are highly efficient. The good news, however, is that the anomalies have gotten funnier. With both readability and rigor, The Winner’s Curse is for anyone, from those with a cursory understanding of economics to fellow economists. Each chapter provides a key insight into human behavior so readers learn how to better understand the choices made by their friends, colleagues, and customers, and they might just become better at making decisions themselves. Only recommended for humans.

Behavioral Economics Anomalies, Then and Now

The Winner's Curse

A textbook that examines how societies reach decisions about the use and allocation of economic resources While economic research emphasizes the importance of governmental institutions for growth and progress, conventional public policy textbooks tend to focus on macroeconomic policies and on tax-and-spend decisions. Markets, State, and People stresses the basics of welfare economics and the interplay between individual and collective choices. It fills a gap by showing how economic theory relates to current policy questions, with a look at incentives, institutions, and efficiency. How should resources in society be allocated for the most economically efficient outcomes, and how does this sit with society's sense of fairness? Diane Coyle illustrates the ways economic ideas are the product of their historical context, and how events in turn shape economic thought. She includes many real-world examples of policies, both good and bad. Readers will learn that there are no panaceas for policy problems, but there is a practical set of theories and empirical findings that can help policymakers navigate dilemmas and trade-offs. The decisions faced by officials or politicians are never easy, but economic insights can clarify the choices to be made and the evidence that informs those choices. Coyle covers issues such as digital markets and competition policy, environmental policy, regulatory assessments, public-private partnerships, nudge policies, universal basic income, and much more. Markets, State, and People offers a new way of approaching public economics. <ul><li>A focus on markets and institutions </li><li>Policy ideas in historical context </li><li>Real-world examples </li><li>How economic theory helps policymakers tackle dilemmas and choices </li></ul>

Economics for Public Policy

Markets, State, and People

From the visionary force behind EA’s most beloved video games, a must-read book on what the billion-dollar secrets of game design can teach us about building products better and making customers happier Video games are the biggest entertainment industry in the world—for a reason. Games tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses? These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the games and companies we engage with every day: EA Sports, Farmville, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few. Now, in Everybody Wins, Bing dives into each of the eight core elements of his checklist, lessons extracted from a lifetime in games: <ul><li>Wow Moments: Lead with unforgettable moments of exaltation</li><li>Everybody Wins: Engineer wins to be frequent, evident, and earned</li><li>Invest and Express: Create opportunities for self-expression and recognition</li><li>Session Economics: Make every session feel worth the time it took</li><li>Social Integration: Prioritize integrating social connection, always</li><li>Retention Hacking: Build “forever franchises” that delight and grow</li><li>Game Loops: Design satisfying repetition</li><li>Quantify Everything: Measure achievements at the micro-level</li></ul> Packed with unforgettable stories of Bing’s mind-boggling career, Everybody Wins imparts hard-earned wisdom that any business and anyone can implement for creating irresistible products and experiences. As all well-designed games show, when these principles are applied, you’ll always feel like you’re winning.

What Games Teach Us About Making Products People Love

Everybody Wins

“This book offers a novel and timely contribution to understanding decision-making in the digital age.&nbsp; Based on a unique blend of philosophy, neuroscience but also theological insights that are backed up with empirical evidence and metaphorical analogies, this book is a behavioral economics treasure that brings hallmarks of behavioral insights to life in a palpable way.&nbsp; A must-read for all who are curious about behavioral applications in a contemporary world that challenges the core of humanness with artificial intelligence, financial market volatility based on regulatory uncertainty but also geopolitical tensions refocusing us back to religious values.” –Julia M. Puaschunder, International University of Monaco
This book presents a thorough overview of contemporary investing challenges and analyses how behavioral and neuroeconomics research can inform our understanding of the investment landscape today. It brings forward an original conceptual framework – the Triadic system (Deterministic-Stochastic-Divine) to analyse our understanding of rational behaviour.
Combining economic theory with practical insights and applications, the book explores major obstacles to rational, informed investing, and how psychological biases shape financial and emotional decisions. Integrating perspectives from behavioral finance and neuroeconomics into the domain of personal finance, the book both advances research in this emergent field while outlining practical long-term wealth management strategies. Chapters consider topics such as the role of social media bombardment on investment decisions, postmoney theory and the concept of ‘buying life, buying health’, traditional investment planning versus the speed of fintech platforms, and the multifaceted impact of AI on investing. This will be a fascinating read for academics working on corporate finance and asset management, behavioral finance and economics, and artificial intelligence, as well as professionals working in these related areas.
Boyan Ivantchev holds a PhD from the Warsaw School of Economics and is an alumnus of the Harvard Kennedy School. With over 25 years of experience in Capital Markets, FX, and Private Equity, he is a licensed stockbroker and former economic adviser to Bulgaria's Deputy Prime Minister (2005-2009). In academia, his research expertise lies in behavioral finance, and he pioneered the fMRI neuroeconomics research group in Bulgaria.

Perspectives from Behavioral Finance, Neuroeconomics and AI

Rational Investing

Routledge Explorations in Environmental Economics

This book examines the energy efficiency gap and explores why many energy-saving investments that appear cost-effective are not adopted in practice. It brings together economic theory, behavioral insights, and policy analysis to provide a coherent framework for understanding decision-making in energy use across households, firms, and public institutions.The book highlights the roles of market failure, behavioral frictions, and institutional contexts in energy efficiency investment. It develops a set of intuitive conceptual models to clarify how these factors shape investment choices, and complements them with empirical evidence and real-world examples drawn from energy use, appliance adoption, and environmental policy.The book is intended for researchers, graduate students, and policymakers working in energy economics, environmental policy, and applied microeconomics. It offers readers a structured way to interpret observed behavior and to evaluate the design and effectiveness of policy interventions, including pricing, standards, and informational programs. By connecting theory with practical policy questions, the book provides a clear account of when and why the energy efficiency gap arises, and what can be done to address it in a realistic institutional setting.

Behavioral and Institutional Insights

The Economics of the Energy Efficiency Gap

A searing exposé of the new tools of corporate profiteering and a field guide to the deceptive tactics companies are using to cheat consumers out of their money—and how we can get ahead of them—from a leading voice in economic policy and executive director of a corporate watchdog think tank Everywhere you turn, Americans are getting ripped off: Online ticket sellers hide behind exorbitant extra fees. Landlords use software to band together and organize artificial rent hikes. Ride-sharing apps spike their fares when it rains. And car companies install software that reports your driving behavior to auto insurance companies so that they can hike your premiums. Surveillance pricing, algorithmic price fixing, and other high-tech forms of price gouging are the latest frontiers in corporate profiteering—and they’re gutting the American economy and your wallet. In Gouged, economic expert and veteran consumer advocate Lindsay Owens takes us inside the corporate boardrooms where pricing decisions are made, uncovering the tricks, traps, and grifts corporations use to jack up the price you pay at checkout. From data collection to drone surveillance, modern technology provides companies a staggering arsenal of sophisticated tools to squeeze as much money out of consumers as possible, resulting in record profits. Drawing on original reporting, shareholder meeting transcripts, and rigorous economic analysis, Owens takes aim at Big Tech behemoths, airlines, health insurance companies, and others to pull back the curtain on how price gouging is coming for almost every line item in your household budget, from doctor visits to rent, groceries to diapers, and even your summer vacation. Gouged arms us with the essential knowledge we need to first recognize, and then sidestep, the traps that corporations try to conceal from us. In a world where price gouging has become ubiquitous, Gouged is necessary reading for anyone looking to stay an informed consumer, save money rather than surrender it to greedy CEOs, and stand up for fair prices in America.

The End of a Fair Price--and What That Means for Your Wallet

Gouged

A collection of eye-opening natural experiments, showing how economists uncover cause-and-effect relationships and reveal insights about our world. Does having a daughter change how a congressperson votes? How did a nineteenth-century doctor help discover germs? Is it better to go first or second in a penalty shootout? Why don’t diplomats pay their parking tickets? Do leaders really matter? These are all questions economists ask. Some of these questions are serious, others less consequential. But all are interesting—and can be answered by way of the natural experiment. A natural experiment is an event in the real world that neatly divides people into a treatment and control group—and it is one of the greatest tools in the economist’s toolkit. In Daughters, Diplomats, and Death, Patrick Gourley discusses why and how economists have leveraged this powerful method to answer questions that were long thought unanswerable. In the vein of Freakonomics, Nudge, and The Tipping Point, the book takes the reader on a lively and engaging tour of some of the most fascinating natural experiments, explaining how they work, how they help social scientists answer questions, and what conclusions they reached. The experiments illuminate a wide range of timely issues in health, education, reproductive issues, and the environment, lending rich and much-needed nuance to the complex debates that shape today’s headlines.

How Economists Use Natural Experiments to Decipher Our World

Daughters, Diplomats, and Death

Nachhaltige Einkaufsentscheidungen im B2B und B2C

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