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Business and Economics (German Language)

Alicia Gerlach

Nachhaltige Einkaufsentscheidungen im B2B und B2C

&lt;p&gt;Einf&amp;uuml;hrung.- Der Einfluss von Gruppen und Individuen auf das Treffen TCO-optimaler Entscheidungen.- Der Einfluss der Darstellungsform von Energieinformationen auf &amp;ouml;konomisch nachhaltige Kaufentscheidungen.- Schlussbetrachtung.- Literaturverzeichnis.&lt;/p&gt;

Contributions to Economics

Impacts of Price Elasticities, Saving, and Inflation

Studies in the Internal Structure of Consumption

Artificial intelligence can enable unique socioeconomic circumstances. This interdisciplinary book applies behavioral economics to AI-driven dynamics and concepts such as cybersecurity. Blending cutting-edge theory, workable policy insights, and human-AI cooperation, this book provides an ethical governance framework readers can apply across different contexts.

 The book identifies unique AI-driven patterns, cultural nuances, and socioeconomic drivers in African contexts, asking readers to rethink their approach to knowledge-based systems, behavioral frontiers, and cybersecurity. The book adopts an interdisciplinary approach to help readers decode how AI shapes African government cybersecurity choices.With a unique focus on supporting safer and more resilient cybersecurity behaviors in Africa, the book provides insights into the interconnections between education, finance, entrepreneurship, information science, psychology, public health, and other policy domains, the book proposes workable policy tools to help action the African Union Agenda 2063. Chapters offer constructive approaches to reconfigure the UN's SDGs 2030 themes related to cybersecurity and AI.Readers will discover opportunities to bolster the capacities of policymaking and research to enable AI-driven technologies, support cultural nuances, and transform socioeconomic circumstances.&nbsp;Gbadebo Odularu 
 teaches international economics, labor economics, econometrics, macroeconomics theory, African economic development, and economic research methods at Howard University. He is Research Fellow for the Princeton University Pan-African Scientific Research Council (PASRC) and the Global Labor Organization (GLO). Odularu is also President of the Washington, DC-based professional development non-profit, African Finance and Economic Association (AFEA).&nbsp;In 2023, he was an instructor for Econometrics I for Howard University's American Economic Association (AEA) Summer Program. He is the editor or coeditor of&nbsp;
 Nutrition, Sustainable Agriculture, and Climate Change in Africa&nbsp;
 (Palgrave Macmillan, 2020),&nbsp;
 Strategic Policy Options for Bracing Nigeria for the Future of Trade
 &nbsp;(Palgrave Macmillan, 2020), and&nbsp;
 Trade Facilitation Capacity Needs
 (Palgrave Macmillan, 2019).

Artificial intelligence can enable unique socioeconomic circumstances. This interdisciplinary book applies behavioral economics to AI-driven dynamics and concepts such as cybersecurity. Blending cutting-edge theory, workable policy insights, and human-AI cooperation, this book provides an ethical governance framework readers can apply across different contexts.

 The book identifies unique AI-driven patterns, cultural nuances, and socioeconomic drivers in African contexts, asking readers to rethink their approach to knowledge-based systems, behavioral frontiers, and cybersecurity. The book adopts an interdisciplinary approach to help readers decode how AI shapes African government cybersecurity choices.With a unique focus on supporting safer and more resilient cybersecurity behaviors in Africa, the book provides insights into the interconnections between education, finance, entrepreneurship, information science, psychology, public health, and other policy domains, the book proposes workable policy tools to help action the African Union Agenda 2063. Chapters offer constructive approaches to reconfigure the UN's SDGs 2030 themes related to cybersecurity and AI.Readers will discover opportunities to bolster the capacities of policymaking and research to enable AI-driven technologies, support cultural nuances, and transform socioeconomic circumstances.

Policy Lessons for Africa

Behavioral Cybersecurity and Ethical AI in Relational Economics Context

Develop a sound investment philosophy based on lessons from history Trailblazers, Heroes, and Crooks: Stories to Make You a Smarter Investor is a highly entertaining and insightful look into key stories from history, teaching lessons about sound principles of investing, and controlling emotions and bias when managing your investment portfolio to help you become a stronger, more intelligent investor. Written by author and finance professor Stephen R. Foerster, this book spans from before the Middle Ages to the 2020s. Some of the stories in this book include: <ul> <li>Cristiano Ronaldo taking two bottles of Coke off a table at a press conference, and ostensibly causing Coca-Cola's stock value to plunge $4 billion</li> <li>Harry Markopolos trying to develop a strategy similar to Bernie Madoff's, realizing his strategy was bogus, and spending a decade proving his case</li> <li>A hostage crisis in twelfth century Venice involving trumped-up charges, conflict, deceit, a plague, and an angry mob, leading to the birth of government bonds</li> <li>A salad oil swindle almost destroying American Express, prompting Warren Buffett to make one of the best stock investments ever</li> </ul> For both experienced and novice investors, Trailblazers, Heroes, and Crooks: Stories to Make You a Smarter is a fun, accessible, and informative guide that through history shows, not tells, you how to develop an investment philosophy of guiding principles, and become a better investor.

Stories to Make You a Smarter Investor

Trailblazers, Heroes, & Crooks

This book examines the revolutionary impact of artificial intelligence (AI) on communication and collaboration. In recent years, advances in large language models and deep learning have enabled seamless human communication across diverse languages and even with other species, such as dogs and humpback whales. AI is also unlocking the language of plants, including tomatoes and the 'wood wide web.'
The book explores how technologies in natural language processing, image recognition, audio analysis, and network analysis facilitate unprecedented fuzzy data analysis. This progress is crucial for promoting sustainability and addressing climate change by uncovering patterns in complex environmental data that inform sustainable practices and policies. The book further focuses on studying interspecies communication, where AI technologies decode communication patterns between humans and other species, allowing a better understanding of the natural world. It highlights how plants can capture human emotions, enhancing well-being and productivity.
Presenting empirical applications and case studies, the book analyzes societal, economic, and ecological implications, advancing theoretical insights, and introducing innovative methods. It will appeal to an interdisciplinary audience of scholars, students, and researchers in the social sciences, economics, business, sociology, psychology, environmental studies, and media and communication who are interested in a deeper understanding of how artificial intelligence and interspecies communication can contribute to building a sustainable future.&nbsp;

This book examines the revolutionary impact of artificial intelligence (AI) on communication and collaboration. In recent years, advances in large language models and deep learning have enabled seamless human communication across diverse languages and even with other species, such as dogs and humpback whales. AI is also unlocking the language of plants, including tomatoes and the 'wood wide web.'The book explores how technologies in natural language processing, image recognition, audio analysis, and network analysis facilitate unprecedented fuzzy data analysis. This progress is crucial for promoting sustainability and addressing climate change by uncovering patterns in complex environmental data that inform sustainable practices and policies. The book further focuses on studying interspecies communication, where AI technologies decode communication patterns between humans and other species, allowing a better understanding of the natural world. It highlights how plants can capture human emotions, enhancing well-being and productivity.Presenting empirical applications and case studies, the book analyzes societal, economic, and ecological implications, advancing theoretical insights, and introducing innovative methods. It will appeal to an interdisciplinary audience of scholars, students, and researchers in the social sciences, economics, business, sociology, psychology, environmental studies, and media and communication who are interested in a deeper understanding of how artificial intelligence and interspecies communication can contribute to building a sustainable future.&nbsp;

Connecting Species

Artificial Intelligence and Networks for a Sustainable Future

How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring. Pricing in the Age of AI explores the evolution of pricing decisions, with a particular emphasis on recent advancements. In the age of big data and AI, pricing strategies have undergone a dramatic transformation. For instance, in e-commerce, prices can now be adjusted every few seconds, tailored to individual users or personas, and optimized with precision. This transformation has the potential to disrupt pricing decisions on an unprecedented scale. In this book, Maxime Cohen begins by tracing the history and importance of pricing decisions. He focuses on the transformative changes of the past decade, highlighting how big data and AI have upended traditional pricing strategies. He also examines the psychological and behavioral tactics employed to influence consumer behavior through pricing, as well as how recent advancements in AI—and generative AI—are revolutionizing pricing practices, enabling managers to automate, optimize, and personalize decisions at scale. Finally, he discusses the challenges and risks associated with these innovations, including ethical concerns such as anti-competitive practices, consumer protection, and discrimination issues.

Pricing in the Age of AI

How can a particular way of argumenting direct our thinking? How does the formulation of a question influence the answer, producing a bias or an insight? And finally, what effect does public communication have on public behaviour?Psychorhetoric and the Psychology of Thought illustrates the role played by rhetoric and communicative heuristics in the psychology of thinking and decision making, and its effect on many areas of our daily life. It gives voice to a new and unconventional approach to the contemporary debate within the psychology of thought that has wide implications for key behavioural phenomena, including biases, creativity, decision making, and public policy. This innovative work challenges conventional wisdom by proposing that cognitive biases are not inherent flaws in human cognition, but rather outcomes of misleading communication patterns that influence our thinking processes.This unconventional approach to the psychology of thought has significant implications for creativity, decision making, economic behaviour, and public policy development. Essential reading for students and researchers in cognitive psychology, communication studies, and behavioural economics, this volume promises to reshape our understanding of human rationality and the communicative forces that guide it.

Psychorhetoric and the Psychology of Thought

Springer Climate

This book explores the impact of our consumption habits on the planet and how global crises can transform them. Connecting climate policy, sustainable development, and consumer behavior, it offers a clear framework for understanding responsible consumption. Additionally, the book examines EU climate targets, circular economy principles, and the role of digital commerce in shaping environmental outcomes. 
&nbsp;
Through an analysis of five major global crises ranging from the 1973 oil shock to the current climate emergency, the book illustrates how recent disruptions, such as the pandemic and the Russo-Ukrainian War, can prompt more conscientious choices while revealing the obstacles to lasting change. With real-world case studies and evidence-based policy insights, the book provides researchers, policymakers, and individuals interested in climate action with theoretical insights and practical tools.

From Crisis to Conscious Consumer Choices

Climate Change and Responsible Consumption

Named one of Financial Times’s Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way" Nobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The Winner’s Curse. Why do people cooperate with one another when they have no obvious motivation to do so? Why do we hold on to possessions of little value? And why is the winner of an auction so often disappointed? Over thirty years ago, Richard H. Thaler introduced readers to behavioral economics in his seminal Anomalies column, written with collaborators including Daniel Kahneman and Amos Tversky. These provocative articles challenged the fundamental idea at the heart of economics that people are selfish, rational optimizers, and provided the foundation for what became behavioral economics. That was then. Now, three decades later, Thaler has teamed up with economist Alex O. Imas to write a new book with an original and creative format. Each chapter starts with an original Anomaly, retaining the spirit of its time stamp. Then, shifting to the present, the authors provide updates to each, asking how the original findings have held up and how the field has evolved since then. It turns out that the original findings not only hold up well, but they show up almost everywhere. Anomalies pop up in people’s decisions to save for retirement and how they carry outstanding credit card debt. Even experts fail to optimize. The key concept of loss aversion explains missed putts by PGA pros and the selection of which stocks to sell by portfolio managers. In this era of meme stocks and Dogecoin, it is hard to defend the view that financial markets are highly efficient. The good news, however, is that the anomalies have gotten funnier. With both readability and rigor, The Winner’s Curse is for anyone, from those with a cursory understanding of economics to fellow economists. Each chapter provides a key insight into human behavior so readers learn how to better understand the choices made by their friends, colleagues, and customers, and they might just become better at making decisions themselves. Only recommended for humans.

Behavioral Economics Anomalies, Then and Now

The Winner's Curse

This updated bestseller shows leaders how to transform fragmentation into authentic community with new workplace applications and proven strategies for today’s divided world. With increasing violence, widening ideological divides, and growing economic inequality, a deeper sense of community is desperately needed. Yet typical ways of engaging people civically and organizationally remain unchanged. In Community, Peter Block explores how authentic community can emerge from fragmentation and offers practical steps to foster transformation. This updated third edition draws on decades of implementing Block’s ideas and includes the following: <ul><li>New stories and examples demonstrating community building as a more powerful approach to social problems than traditional policies and programs</li><li>Expanded resources and a discussion guide designed for classroom and training program use</li><li>A new closing chapter covering broader implications of the book’s ideas for organizational transformation</li><li>Fresh content exploring the creative economy’s relationship to belonging and social capital’s role in authentic engagement</li><li>Updated examples showing how community principles apply to today’s workplace and virtual world challenges</li></ul> From neighborhood councils transforming local engagement to organizations shifting from competitive to cooperative cultures, Block demonstrates how simple positive change can be once we decide it’s essential. Whether readers are community leaders, organizational consultants, or concerned citizens, this book provides the framework and tools to move from fragmentation to connection, from isolation to belonging.

This updated bestseller shows leaders how to transform fragmentation into authentic community with new workplace applications and proven strategies for today’s divided world. With increasing violence, widening ideological divides, and growing economic inequality, a deeper sense of community is desperately needed. Yet typical ways of engaging people civically and organizationally remain unchanged. In Community, Peter Block explores how authentic community can emerge from fragmentation and offers practical steps to foster transformation. This updated third edition draws on decades of implementing Block’s ideas and includes the following: <ul><li>New stories and examples demonstrating community building as a more powerful approach to social problems than traditional policies and programs</li><li>Expanded resources and a discussion guide designed for classroom and training program use</li><li>A new closing chapter covering broader implications of the book’s ideas for organizational transformation</li><li>Fresh content exploring the creative economy’s relationship to belonging and social capital’s role in authentic engagement</li><li>Updated examples showing how community principles apply to today’s workplace and virtual world challenges</li></ul> From neighborhood councils transforming local engagement to organizations shifting from competitive to cooperative cultures, Block demonstrates how simple positive change can be once we decide it’s essential. Whether readers are community leaders, organizational consultants, or concerned citizens, this book provides the framework and tools to move from fragmentation to connection, from isolation to belonging.

The Structure of Belonging

Community, Third Edition

By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change how you look at the world."&nbsp;—Mark LeibovichNamed a Best Book of the Year by Foreign Policy and The Aspen Institute * Longlisted for the Porchlight Business Book AwardHow does the wealthiest country on earth run out of protective gear in the middle of a public health catastrophe? How do its parents find themselves unable to locate crucially needed infant formula? How do its largest companies spend billions of dollars making cars that no one can drive for a lack of chips?The last few years have radically highlighted the intricacy and fragility of the global supply chain. Enormous ships were stuck at sea, warehouses overflowed, and delivery trucks stalled. The result was a scarcity of everything from breakfast cereal to medical devices, from frivolous goods to lifesaving necessities. And while the scale of the pandemic shock was unprecedented, it underscored the troubling reality that this system built on Just in Time principles was fundamentally at risk of descending into chaos all along. And it still is. Sabotaged by financial interests, a loss of transparency in markets, and worsening working conditions for the people tasked with keeping the gears turning, our global supply chain has become perpetually on the brink of collapse.In How the World Ran Out of Everything, award-winning journalist Peter S. Goodman reveals the fascinating innerworkings of our supply chain and the factors that have led to its constant, dangerous vulnerability. His reporting takes readers deep into the elaborate system, showcasing the triumphs and struggles of the human players who operate it—from factories in Asia and an almond grower in Northern California, to a group of striking railroad workers in Texas, to a truck driver who Goodman accompanies across hundreds of miles of the Great Plains. Through their stories, Goodman weaves a powerful argument for reforming a supply chain to become truly reliable and resilient, demanding a radical redrawing of the bargain between labor and shareholder interests, and deeper attention paid to how we get the things we need.From one of the most respected voices in economic journalism working today, How the World Ran Out of Everything is a fiercely smart, deeply informative look at how our supply chain operates, and why its reform is crucial—not only to avoid dysfunction in our day to day lives, but to protect the fate of our global fortunes.&nbsp;This riveting work of economic journalism breaks down the complexities of modern globalization and reveals: <ul><li>The Just in Time Fallacy: Discover how a sensible manufacturing philosophy was twisted to prioritize shareholder interests over resilience, setting the stage for global shortages and widespread inflation.</li><li>Human Cost of Efficiency: Journey from factories in Asia to the highways of the Great Plains and meet the human players—from truck drivers to railroad workers—exploited to keep the gears of commerce turning.</li><li>Monopoly Power and Price Hikes: Investigate how decades of deregulation allowed a few monopolistic companies to dominate key industries, engineering scarcity to boost profits during a worldwide catastrophe.</li><li>The Future of the Supply Chain: Explore the urgent arguments for reforming the system through reshoring and nearshoring to build a more reliable and resilient network for the things we need.</li></ul>

By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change how you look at the world."&nbsp;—Mark LeibovichNamed a Best Book of the Year by Foreign Policy and The Aspen Institute * Longlisted for the Porchlight Business Book AwardHow does the wealthiest country on earth run out of protective gear in the middle of a public health catastrophe? How do its parents find themselves unable to locate crucially needed infant formula? How do its largest companies spend billions of dollars making cars that no one can drive for a lack of chips?The last few years have radically highlighted the intricacy and fragility of the global supply chain. Enormous ships were stuck at sea, warehouses overflowed, and delivery trucks stalled. The result was a scarcity of everything from breakfast cereal to medical devices, from frivolous goods to lifesaving necessities. And while the scale of the pandemic shock was unprecedented, it underscored the troubling reality that this system built on Just in Time principles was fundamentally at risk of descending into chaos all along. And it still is. Sabotaged by financial interests, a loss of transparency in markets, and worsening working conditions for the people tasked with keeping the gears turning, our global supply chain has become perpetually on the brink of collapse.In How the World Ran Out of Everything, award-winning journalist Peter S. Goodman reveals the fascinating innerworkings of our supply chain and the factors that have led to its constant, dangerous vulnerability. His reporting takes readers deep into the elaborate system, showcasing the triumphs and struggles of the human players who operate it—from factories in Asia and an almond grower in Northern California, to a group of striking railroad workers in Texas, to a truck driver who Goodman accompanies across hundreds of miles of the Great Plains. Through their stories, Goodman weaves a powerful argument for reforming a supply chain to become truly reliable and resilient, demanding a radical redrawing of the bargain between labor and shareholder interests, and deeper attention paid to how we get the things we need.From one of the most respected voices in economic journalism working today, How the World Ran Out of Everything is a fiercely smart, deeply informative look at how our supply chain operates, and why its reform is crucial—not only to avoid dysfunction in our day to day lives, but to protect the fate of our global fortunes.&nbsp;This riveting work of economic journalism breaks down the complexities of modern globalization and reveals: <ul><li>The Just in Time Fallacy: Discover how a sensible manufacturing philosophy was twisted to prioritize shareholder interests over resilience, setting the stage for global shortages and widespread inflation.</li><li>Human Cost of Efficiency: Journey from factories in Asia to the highways of the Great Plains and meet the human players—from truck drivers to railroad workers—exploited to keep the gears of commerce turning.</li><li>Monopoly Power and Price Hikes: Investigate how decades of deregulation allowed a few monopolistic companies to dominate key industries, engineering scarcity to boost profits during a worldwide catastrophe.</li><li>The Future of the Supply Chain: Explore the urgent arguments for reforming the system through reshoring and nearshoring to build a more reliable and resilient network for the things we need.</li></ul>

Inside the Global Supply Chain

How the World Ran Out of Everything

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

Bayesian Entrepreneurship

Nachhaltige Einkaufsentscheidungen im B2B und B2C

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