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Business and Economics (German Language)

Alicia Gerlach

Nachhaltige Einkaufsentscheidungen im B2B und B2C

&lt;p&gt;Einf&amp;uuml;hrung.- Der Einfluss von Gruppen und Individuen auf das Treffen TCO-optimaler Entscheidungen.- Der Einfluss der Darstellungsform von Energieinformationen auf &amp;ouml;konomisch nachhaltige Kaufentscheidungen.- Schlussbetrachtung.- Literaturverzeichnis.&lt;/p&gt;

nuggets

Technische Innovationen wie das Internet der Dinge, Cloud Computing und Big Data revolutionieren nicht nur die Produktion und die Nutzung von Gütern. Sie verändern auch das Marketing, denn sie ermöglichen eine nie dagewesene Vernetzung, Datenanalyse und Interaktivität.
Das zeigt sich eindrucksvoll am Beispiel Digitaler Zwillinge, die - als virtuelles Abbild eines Produkts - die reale mit der digitalen Welt verbinden. Unternehmen geben sie die Möglichkeit, smarte, individualisierte Produkte und Services zu gestalten, die sich individuell auf die Nutzerbedürfnisse einstellen. Digitale Zwillinge sind der Schlüssel, um innovative Produkte effizient zu entwickeln, zu überwachen, zu steuern und zu optimieren. Zudem können sie auch bei der Prognose von Kundenverhalten helfen.
Kerstin Pezoldt erklärt in diesem nugget-Band kompakt und präzise was Digital Twins im Produktlebenszyklus leisten und welche Rolle sie bei der Vermarktung von Konsumgütern spielen, etwa bei PKWs und Smartphones aber auch bei Haushaltsgeräten und nicht zuletzt bei sog. Smart-Home-Lösungen.

Definition, Funktionsweise und Nutzungsoptionen

Digitale Zwillinge im Marketing

Master creative thinking in the AI age with practical tools that blend imagination and discipline for better innovation in this updated, award-winning business bestseller. Now updated with 20 percent new content, this Porchlight Business Book of the Year returns with all-new case studies and a groundbreaking chapter on creative partnerships with AI and emerging technologies. Natalie Nixon demonstrates that humans are hardwired for creativity—a competency anyone can develop by balancing wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail). Drawing on interviews with professionals across diverse industries—from farming to medicine to technology—Nixon reveals how inquiry, improvisation, and intuition enhance creative capacity in every kind of work. This second edition features fresh success stories from resourceful businesses that have mastered the delicate dance between human imagination and artificial intelligence in a rapidly changing world. Combining practical creativity tools with illuminating stories of innovative people and organizations, this book serves as a provocation, an inspiration, and an invitation to unleash the innate creativity within each of us. Nixon offers a dynamic approach to adaptation and innovation that allows the freedom to access our full human potential—even as technology continues to reshape how we work. This essential guide helps anyone cultivate the creative thinking needed to thrive in today’s complex business landscape.

Master creative thinking in the AI age with practical tools that blend imagination and discipline for better innovation in this updated, award-winning business bestseller. Now updated with 20 percent new content, this Porchlight Business Book of the Year returns with all-new case studies and a groundbreaking chapter on creative partnerships with AI and emerging technologies. Natalie Nixon demonstrates that humans are hardwired for creativity—a competency anyone can develop by balancing wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail). Drawing on interviews with professionals across diverse industries—from farming to medicine to technology—Nixon reveals how inquiry, improvisation, and intuition enhance creative capacity in every kind of work. This second edition features fresh success stories from resourceful businesses that have mastered the delicate dance between human imagination and artificial intelligence in a rapidly changing world. Combining practical creativity tools with illuminating stories of innovative people and organizations, this book serves as a provocation, an inspiration, and an invitation to unleash the innate creativity within each of us. Nixon offers a dynamic approach to adaptation and innovation that allows the freedom to access our full human potential—even as technology continues to reshape how we work. This essential guide helps anyone cultivate the creative thinking needed to thrive in today’s complex business landscape.

Unleash Curiosity, Improvisation, and Intuition at Work

The Creativity Leap, 2nd Edition

R.M. Vajirapanie Bandaranayake

A Three-Factor Model Approach

The Differential Impact of Investor Behavioural Biases on US Sustainable and Non-Sustainable Firms

Eine Clusteranalyse

Der Einfluss kognitiver Verzerrungen im Investitionsprozess

A practical, clever, down-to-earth guide to making decisions big or small, fast—from writer, journalist, and nationally acclaimed decision coach Nell McShane Wulfhart. We are drowning in choices—from major life decisions like whether to move, marry, or change careers, to relentless daily dilemmas about what to wear, eat, say, or do. In a world that glorifies optimization and “smart” choices, we’ve wound up paralyzed, deferring, deliberating, and overthinking to the point of exhaustion.&nbsp; Decision-making has become a source of stress instead of empowerment. Nell McShane Wulfhart is here to change that. In Decide in an Hour, she tackles the epidemic of indecision head-on and offers readers a lifeline: the tools to make better choices quickly, without feeling guilty, spiraling, or second-guessing. In this book, Wulfhart teaches us how to: <ul><li>identify the decision we’re actually making (a shockingly common obstacle)</li><li>eliminate noise and make the call—fast</li><li>follow through with confidence, even when others disagree</li><li>make the most common major life choices (career, relationships, kids, where to live) through the use of a decision-making field guide</li></ul> Equal parts wise, warm, and no-nonsense, Decide in an Hour offers clarity and momentum for how to start making smart, confident decisions today.

A practical, clever, down-to-earth guide to making decisions big or small, fast—from writer, journalist, and nationally acclaimed decision coach Nell McShane Wulfhart. We are drowning in choices—from major life decisions like whether to move, marry, or change careers, to relentless daily dilemmas about what to wear, eat, say, or do. In a world that glorifies optimization and “smart” choices, we’ve wound up paralyzed, deferring, deliberating, and overthinking to the point of exhaustion.&nbsp; Decision-making has become a source of stress instead of empowerment. Nell McShane Wulfhart is here to change that. In Decide in an Hour, she tackles the epidemic of indecision head-on and offers readers a lifeline: the tools to make better choices quickly, without feeling guilty, spiraling, or second-guessing. In this book, Wulfhart teaches us how to: <ul><li>identify the decision we’re actually making (a shockingly common obstacle)</li><li>eliminate noise and make the call—fast</li><li>follow through with confidence, even when others disagree</li><li>make the most common major life choices (career, relationships, kids, where to live) through the use of a decision-making field guide</li></ul> Equal parts wise, warm, and no-nonsense, Decide in an Hour offers clarity and momentum for how to start making smart, confident decisions today.

The Handbook for Making Better Decisions Faster

Decide in an Hour

History (R0)

Leila Papoli-Yazdi

A New Garbology Manifesto

Economics and Finance (R0)

Michael Lynn

Scientific Insights for Services Customers, Workers, and Managers

The Psychology of Tipping

This is a book about choices. Not the kind you make when you decide who to marry, whether to quit your job, or when to go for a hike. It's about the kind that hardly existed a hundred years ago but now govern our lives. The kind that have architects.Choose Your Captivity exposes the hidden forms of designed choice that, by determining the options made available to us, are deployed to steer our attention, behaviour and desires, influencing everything from what we eat to where we live and how we vote. It introduces the architects who first devised and applied these insidious tools, from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who in less than a generation helped transform a handful of online platforms into the richest corporations in history. By constraining our actions, shaping our choices and even our identities, they have made the world we know today.Open your eyes to the immense power wielded by the choice architects - and how to escape it.

How Choice Architects Made Our World and Sold Our Freedom

Choose Your Captivity

Hartmut Kainer

Von der Anforderung bis zum nachhaltigen Produkt

Technisches Produktmanagement. Band 4: Methoden und Werkzeuge des technischen Produktmanagements

Palgrave Studies in Public Debt, Spending, and Revenue

This book examines the interplay of professional norms and political accountability in the process of making decisions about whether, how, and how much debt state and local governments should incur. The careful analysis of accountability in actual decisions, focusing particularly on whether and how individual and collective decision-making behavior responds to general (stipulated) norms and situational (negotiated) expectations in their broader social contexts, is a familiar approach in the study of management and public organizations generally, but has not been extensively applied to this area of public financial decision making. Political economists, especially those identified with the public-choice approach, have done extensive macro-level normative and theoretical analysis of public debt, but not in an empirically rich fashion. This book therefore constitutes a missing link that uses analyses of selected cases to advance conceptual understandings of organizational accountability spaces in general, and decisions to incur public indebtedness and the implications of those decisions specifically, by examining the intersection of the macro, meso, and micro levels of expectations for and practices of public financial decision making.

Professionalism and Accountability in Public Finance Decision-Making

Debt Reckoning

Kjetil Bjorvatn

An ABC in 1-2-3

Microeconomics Made Simple

SpringerBriefs in Economics

This book argues that formal economic inquiry and proverbial wisdom share a deep epistemic kinship, each functioning as a refined form of everyday cognition for navigating scarcity, uncertainty, and choice. Through peculiar case studies it also considers the contrasts between mountain and maritime economies, rural and metropolitan societies, and explores the profound influence of culture, religion, and gender on regional economic trajectories.. The core thesis is that proverbs encode key economic principles—such as opportunity cost, risk, and incentives—as culturally embedded lessons that illuminate the intuitive and institutional foundations of economic life. Exploring themes that span finance, labor, behavioral biases, inequality, gender, and policymaking, the book investigates how proverbs and economic models converge, diverge, and enrich one another. Framed by the guiding question of what proverbs reveal about how people think and decide in economic contexts, it ultimately presents these two bodies of knowledge as complementary perspectives that together clarify the human predicament of acting under constraint.

Proverbs and Economics

The Invisible Handshake

Nachhaltige Einkaufsentscheidungen im B2B und B2C

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