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Business and Economics (German Language)

Mia Ellerstorfer

Emotional Durability

Produkt- und Markenbindung in der Küchen- und Konsumgüterindustrie

&lt;p&gt;Prolog.- Emotional Durability.- Empirie.- Design Prozess.- Finales Design.- Businessplan.- Schluss.&lt;/p&gt;

Alicia Gerlach

Nachhaltige Einkaufsentscheidungen im B2B und B2C

Business and Management (R0)

Deniz Lefkeli

The Impact of Data Collection on Consumer Behaviour

The Corporate Gaze

Willy Schneider

Alexander Hennig

KPIs für Handelsunternehmen

Keywords Kennzahlen Retail Management

Theresia Mennekes

A Comprehensive Analysis of Technology Acceptance and Consumer Behavior

Digital Transformation in Retail

Stefan Hoffmann

Payam Akbar

Konsumenten verstehen - Marketingmaßnahmen gestalten

Konsumentenverhalten

Psychology (German Language)

Oliver Hoffmann

Wie Sie die Kontrolle über Ihr Konsumverhalten zurückgewinnen

Konsum neu denken

Economics and Finance (R0)

This book reports what progress is being and should be made in marketing science by social complexity science through such means as agent-based modeling and complex networks, which is seldom addressed by books reviewing the state of the art of marketing research or marketing science. Recently, as the penetration of brand-new communication technologies such as social media or mobile phones is connecting consumers more tightly than ever, marketers should understand and harness complex social interactions between consumers as well as between consumers and firms. Traditional marketing science does not sufficiently capture such phenomena; hence, the emerging alternative approaches are reflecting advances in social complexity science. The aim of this book is to give an overview of these newly emerging research trends, focusing mainly on the following three topics: diffusion of new products, choice and relationship with existing brands and marketing communication including consumers’ word-of-mouth. These topics have attracted a lot of attention among marketers in particular in rapidly growing markets such as hi-tech or services, where consumers’ mutual interaction and their bounded-rational behavior play critical roles. The prospective readers of this book include researchers, graduate students and practitioners with high expertise (e.g. data scientists) in both marketing/consumer research areas and complexity science areas such as computer science, physics and mathematical social science. The book serves as a bridge by providing the evolving knowledge on social complexity modeling for marketing researchers and the accumulated knowledge on marketing/consumer research for complexity researchers. In addition to reviewing previous and ongoing studies, this book offers the agenda for future researchers to discuss what problems have not been solved yet and need social complexity science approaches.

Makoto Mizuno

Agent-Based Marketing Science

Complex Modeling of Consumer Behavior

&lt;p&gt;In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first of its kind on customer engagement that outlines the theory and methods of engaging customers profitably in business-to-consumer and business-to-business settings.&lt;/p&gt;&lt;p&gt;Written by world-renowned scholar and thought leader V. Kumar, this seminal work book explains the definitions of the metrics within the CEV framework and analyzes ways to measure and maximize these metrics that can help in engaging customers profitably. Dr. Kumar also reveals the interrelationships between these metrics, i.e. how each metric impacts the other, with examples from all over the world.&lt;/p&gt;&lt;p&gt;This updated edition introduces of Customer Valuation Theory as a way of quantifying direct and indirect engagement value while presenting newer applications and case studies. With practical examples of companies that have benefited by implementing these strategies, this guide is a must have for business executives who want to maximize companies profitability as well as students wanting to learn how to engage customers and build loyalty.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

V. Kumar

Strategies to Measure and Maximize Profitability

Valuing Customer Engagement

Electronic Commerce & Digital Markets

Sophie Marie Berghueser

Digital Technology Applications  in Online Resale Markets

Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards faster delivery has led to the emergence of a new business model that is transforming online-to-offline markets by providing a new time-critical service: Quick commerce promises to deliver products to consumers within minutes, ensuring almost immediate gratification of instant consumer needs.The main objective of this cumulative dissertation is to provide a better understanding of delivery time in quick commerce and its impact on consumer behavior. To this end, the author presents three independent articles, which are nested in a general introduction and conclusion. Article 1 is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to waiting time in various settings. Article 2 investigates how deviations from communicated delivery times relate to consumer repurchase behavior in quick commerce. Article 3 examines how consumers' purchase intentions depend on both their motivation for the purchase and the product type in question.The results of this dissertation contribute to prior research by (1) synthesizing and integrating existing evidence on consumer responses to waiting times, (2) providing knowledge about the effects of late and early deliveries on consumer behavior in quick commerce, and (3) improving the understanding of two important purchase factors (purchase motivation and product type) that may moderate the effect of delivery time on consumer behavior.

Alice Harter

Martin Spann

Impact of Delivery Time on Consumer Behavior in Quick Commerce

Nguyen Thi Van Anh

Robert McClelland

Nguyen Hoang Thuan

Customer Switching Behaviours in Omnichannel Retailing

Anja De Lorenzo-Buratta

Analyse wirtschaftlicher Aspekte und Verbesserung des Touchpoint Managements durch Strategien und Handlungsempfehlungen

Die Customer Journey im Kongress- und Veranstaltungssektor der Schweiz

Emotional Durability

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