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Business and Economics (German Language)

Mia Ellerstorfer

Emotional Durability

Produkt- und Markenbindung in der Küchen- und Konsumgüterindustrie

&lt;p&gt;Prolog.- Emotional Durability.- Empirie.- Design Prozess.- Finales Design.- Businessplan.- Schluss.&lt;/p&gt;

Business and Management (R0)

&lt;p&gt;This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping processes, building new organizational structures, and innovating new business models.&lt;/p&gt;

&lt;p&gt;The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers.&lt;/p&gt;

&lt;p&gt;This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age.&lt;/p&gt;

&lt;p&gt;For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional and emerging marketing practices. And for MBA students hungry for insights on navigating the digital era's competitive landscape, this book is the treasure trove of tools and real-world cases. Dive in and chart the course in the tech-driven marketing landscape!&lt;/p&gt;


V. Kumar

Philip Kotler

Combining New Age Technologies and Human Insights

Transformative Marketing

Behavioral Science and Psychology (R0)

Oliver Hoffmann

How to take back control of your consumer behavior

Rethink Consumption

30 Minuten

Nachhaltigkeit als Recruiting-VorteilUnternehmen stehen heute vor der Herausforderung, nicht nur attraktive Arbeitsbedingungen zu schaffen, sondern auch nachhaltige, verantwortungsbewusste Praktiken zu implementieren. Das Buch zeigt, wie sich durch eine Kombination aus ökonomischen, ökologischen und sozialen Maßnahmen die Arbeitgeberattraktivität steigern und dadurch die Wettbewerbsfähigkeit verbessern lässt. Dabei geht es um Themen wie die Etablierung einer Unternehmenskultur, die auf Wertschätzung und Mitbestimmung basiert, sowie die Förderung der Work-Life-Balance und eines gesunden Arbeitsumfelds. Zudem werden Strategien vorgestellt, wie man Mitarbeitende vom sogenannten "Quiet Quitting" bewahrt, also einem schleichenden Rückzug aus dem Unternehmen, und wie man sie als InfluencerInnen im und außerhalb des Unternehmens gewinnen kann, um die Attraktivität des Unternehmens zu steigern – gerade im Hinblick auf den Fachkräftemangel. Hierbei spielen auch die Vereinbarkeit von Familie und Beruf sowie die soziale und ökologische Verantwortung des Unternehmens eine wichtige Rolle. Das Buch richtet sich an Menschen mit Führungsverantwortung in Unternehmen aller Größen und Branchen, die ihr Potenzial als attraktiver Arbeitgeber voll ausschöpfen möchten. Es ist praxisnah und anschaulich geschrieben und bietet zahlreiche Beispiele und Tipps für die Umsetzung nachhaltiger, attraktiver Arbeitsbedingungen.

Anabel Ternès

30 Minuten Arbeitgeberattraktivität

Social Sciences (R0)

Rui Zhao

Multi-criteria Decision-Making Approaches to Sustainable Consumption and Production

Michael Hanchett Hanson

Our Worlds as Actors in the Dynamics of Change

Creative Contexts

&lt;p&gt;It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certain category of products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.&lt;p&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;/p&gt;

Teresa Alaniz

Stefano Biazzo

A Methodology to Envision Emotion-Focused New Product Ideas

Emotion-Driven Innovation

New Frontiers in Regional Science: Asian Perspectives

This book critically discusses the historical backgrounds and new developments of the theories of games, decisions, and markets, with many possible applications to social and economic problems. Consisting of three connected parts, the book sheds new light on the role of merchants in the market economy under conditions of risk and uncertainty. Part I begins with the question of why and how John von Neumann and Oskar Morgenstern did joint work in game theory, namely, the theoretical study of strategic interactions among several decision makers. The duel between Sherlock Holmes and Professor Moriarty in Conan Doyle's famous detective story is recalled as a great inducement to Neumann and Morgenstern to invent zero-sum, two-person games. More general non-zero-sum games and associated Nash solutions are then discussed in relation to the generation-gap problem between a young couple and an elderly couple. Part II explores a set of very fundamental problems of individual decision making. Thetwo famous axioms of revealed preference ― Samuelson's weak axiom and Houthakker's axiom ― are skillfully connected and empirically reevaluated by the introduction of certain regularity conditions. The revealed preference approach is then extended from the original commodity space to the dual price space. Such dual treatment in microeconomics is further applied to the theory of cost and production, with the decomposition of the total factor price effect into the substitution and scale effects. Part III turns the reader’s attention to the interdependence of several markets. The almost forgotten Hicks–Morishima approach is newly revived with graphical illustrations of traded goods. The well-known Jones–Kemp approach to international trade is boldly expanded into the world of risk and uncertainty. Some striking results in comparative static analysis are derived, with favorable implications for the real world.

Yasuhiro Sakai

Games, Decisions, and Markets

Theresia Mennekes

A Comprehensive Analysis of Technology Acceptance and Consumer Behavior

Digital Transformation in Retail

&lt;p&gt;This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings together contributions of leading scholars who have expertise in various forms of maladaptive consumption. The chapters address specific manifestations of maladaptive consumption, such as those related to food, alcoholic beverages, online gaming, and media consumption, among others, with an emphasis on behaviors that are not traditionally regarded as arising from physical addiction.&lt;/p&gt;

&lt;p&gt;Further, the book includes chapters that focus more broadly of definitional and conceptual issues, methodological approaches, implications for intervention and regulation, and the value judgments inherent in the identification and classification of behaviors as “maladaptive." It examines numerous alternative theories of maladaptive consumption and places such behavior in a larger market context.&lt;/p&gt;

&lt;p&gt;Taken together, the contributions in this volume (1) describe the general phenomenon of maladaptive consumption, (2) describe specific manifestations of maladaptive consumption, (3) identify issues of research methodology and definition related to the study of maladaptive consumption, and (4) address relevant interventions, regulations, and public policy issues. It will appeal to scholars interested in maladaptive consumption behaviors and their treatments as well as consumer behavior more generally across multiple fields, including marketing, clinical psychology, social work, and public health.&lt;/p&gt;


Ingrid M. Martin

David W. Stewart

Theory, Research, and Intervention

Maladaptive Consumer Behavior

Electronic Commerce & Digital Markets

In the dynamic landscape of digital platforms, recommender systems silently guide our decisions, shaping what we watch, read, and buy. But how do these algorithms influence our behavior beyond convenience and personalization? This dissertation delves into the psychological undercurrents of recommender systems, uncovering how subtle design choices trigger behavioral biases that affect consumer preferences, beliefs, and decisions.

Through a series of rigorous field experiments, this work explores three critical dimensions of recommender systems: item selection, ranking, and recommendation design. It reveals how phenomena like assimilation and contrast effects, as well as visual cues such as product badges, can subtly yet powerfully steer consumer behavior. Challenging traditional recommender system design priorities, the findings highlight that similarity can sometimes outweigh diversity and that strategic positioning can defy conventional assumptions about user attention.

Combining a systematic literature review with empirical evidence from real-world settings, this dissertation offers insights into the interplay between technology and human cognition. It is an essential read for scholars, practitioners, and platform designers seeking to understand - and ethically harness - the behavioral dynamics of recommender systems.

Markus Lill

Martin Spann

Influence of Recommender Systems on Consumer Behavior

Springer Nature Proceedings excluding Computer Science

&lt;p&gt;This book features a selection of papers presented at the 15th International Conference “Economies of the Balkan and Eastern European Countries” (EBEEC), held at the University of the Aegean in Chios, Greece, May 12-14, 2023. The EBEEC conference serves as an annual meeting of policy makers from Eastern European and Balkan countries as well as scientists. More than 300 researchers and students attended the conference and presented their work in parallel sessions.&lt;/p&gt;&lt;p&gt;This volume deals with various aspects of economic growth, prosperity and (environmental, social and economic) sustainability of countries in the region in the context of globalization and digitalization. It also examines topics such as consumer behavior towards new products and services, human capital, teleworking, the food market, international trade and foreign direct investment. In turn, the book proposes frameworks and solutions to help countries deal with and manage the complex local and global environment.&lt;/p&gt;

Maria Mavri

Patricia Ikouta Mazza

Anastasios Karasavvoglou

Persefoni Polychronidou

Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023

Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries

Emotional Durability

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