The Routledge Companion to the History of Advertising
This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.
August 2025, ca. 460 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-1-032-27246-7
Taylor and Francis
978-1-032-27246-7
This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.
August 2025, ca. 460 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-1-032-27246-7
Taylor and Francis
978-1-032-27246-7
Weitere Titel der Reihe: Routledge Companions in Marketing, Advertising and Communication
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